The Marketer's Journey

Mathew Sweezey, Principal of Marketing Insights at Salesforce, joins the Content Experience Show Podcast to discuss optimizing experience for your audience.

Special thanks to our sponsors:

In This Episode

  • The three questions you should be asking your audience after they engage with your content.
  • Shocking research about how most marketers are approaching experiences.
  • Why surveys alone won't cut it when it comes to gathering experience data.
  • Where to start when revamping your experiences.
  • The case for a Chief Experience Officer.
  • Who should own the customer journey map.
  • A preview of Mat's upcoming keynote at Conex 2019!


Visit for more insights from your favorite content marketers.

Direct download: Why_Youre_Probably_Approaching_Experience_All_Wrong.mp3
Category:content marketing -- posted at: 3:00am EDT