The Marketer's Journey

Anthony Kennada, VP of Marketing at Gainsight, joins the Content Pros Podcast to share how he prioritized branding with content to create a start-up positioned for success.


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In This Episode

  • Why launching a brand new category means pitching it without mentioning it
  • How meeting with specialists but following your intuition leads to informed and inspired innovation
  • Why starting a new technology platform means focusing on the human, instead of technical, element
  • How putting the brand first when starting out leads to better retention, recruiting, and investment




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