The Marketer's Journey

Jon Miller, CEO and Co-Founder of Engagio, joins the Content Experience Show Podcast to discuss staying relevant in the era of account-based marketing.

Special thanks to our sponsors:

In This Episode:

  • The most meaningful ways lead generation has changed in the last 15 years.
  • The difference between being a lead-focused marketing team and an accounts-focused team.
  • Why your post-sale marketing strategy is more important than ever.
  • Insight on crafting personas for account-based marketing.
  • How Alexa and Google Home could eventually change B2B content marketing.
  • Real-world examples of well-executed account-based marketing.

Resources:

Visit contentexperienceshow.com for more insights from your favorite content marketers.

Direct download: What_the_Rise_of_Account-Based_Marketing_Means_for_Your_Team.mp3
Category:content marketing -- posted at: 3:00am EDT