The Marketer's Journey

In an ideal world, when a marketer leads with the value their product or service provides, then follows up with a price that’s surprisingly good for that value, closing a deal would be easy. 

But in reality, it isn’t always that simple. 

In this episode, I interview Patrick Moorhead, Chief Marketing Officer at Price f(x):

 

What we talked about:

  • When to introduce the pricing conversation into the buyer journey
  • Formally asking someone to be your mentor (despite the awkwardness)
  • The most overlooked component of the price discussion: feelings
  • Finding little quality moments with family can equal an entire vacation


Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

Direct download: The_Marketers_Journey_-_E19_-_Patrick_Moorhead.mp3
Category:general -- posted at: 1:00am EDT

In a mobile-first world, how do we capture engagement?

Creating a buyer’s journey that feels real, authentic, and engaging is pretty much the only way to get a B2C or even a B2B consumer not to tune out. 

In this episode, I interview Tara Ryan, CMO at Swrve, about consumer engagement and overseeing two IPOs:

What we talked about:

  • Being demand-minded is even more important than being marketing-minded
  • Consumer attention is all about value
  • How small startups can show authenticity at every stage in the buyer’s journey


Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.

Direct download: The_Marketers_Journey_-_Tara_Ryan.mp3
Category:general -- posted at: 1:00am EDT

The decision to cancel a 1,000+ person event isn’t an easy one, but it ultimately comes down to the health and safety of your attendees. 

And unfortunately, many businesses are in the same boat right now. 

In this episode, I interview Peter Isaacson, CMO at Demandbase, about his team’s decision to postpone the ABM Innovation Summit, and how important it is for marketers to be flexible. 

 

What we talked about:

  • The two essential traits in marketing team members early on
  • Practical strategies for being flexible after a postponement
  • Why an annual vacation should be two weeks, not one


Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

Direct download: The_Marketers_Journey_-_E17_-_Peter_Isaacson.mp3
Category:general -- posted at: 1:00am EDT

Which part of the buyer’s journey is arguably most important and often the least integrated into your team? Content.

I had a stellar conversation about marketing ownership over the entire customer journey with Steven Shapiro, VP of Marketing at CleverTap.

What we talked about:

  • The 4 Ds of taking a hiring chance
  • Integrating content is just one example of how marketing has ownership over the whole customer journey
  • Exercise makes 80 hour work weeks doable


Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.

Direct download: The_Marketers_Journey_-_E16_-_Steven_Shapiro.mp3
Category:general -- posted at: 1:00am EDT

The next wave of B2B marketing has arrived. 

 

Marketing and revenue executives are re-thinking their infrastructure, process, and approach to meet changing customer and executive expectations. What worked in the first era of modern marketing, will not deliver in the next era.

 

In this episode of The Marketer’s Journey, I check in with Scott Vaughan, Chief Growth Officer at Integrate, Inc.

 

In addition to the new era of B2B marketing, we discuss:

 

  • Mapping out a career from VP level to C level
  • Encouraging internal change management
  • Bringing real innovation back to the B2B space


Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play.

Direct download: The_Marketers_Journey_-_Scott_Vaughan.mp3
Category:general -- posted at: 1:00am EDT

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