The Marketer's Journey

Mark Schaefer, keynote speaker and author of Marketing Rebellion, joins the Content Experience Show Podcast to discuss the consumer revolt against marketing.

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In This Episode:

  • The seismic shift in consumer behavior that marketers around the world are feeling.
  • How technology has warped our ability to meet customers' needs.
  • Why "personalization" isn't always "personal."
  • A case study from a brand that's succeeded by centering the customer as marketer.
  • Insights on where to focus your efforts as ownership of your own marketing slips further and further out of your control.
  • Why the consumer rebellion against advertising is destined to succeed.


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Direct download: Brace_Yourself_for_the_Marketing_Rebellion.mp3
Category:content marketing -- posted at: 3:00am EDT