The Marketer's Journey

Susan Baier, Head Honcho at Audience Audit, joins the Content Experience Show to discuss better audience segmentation through attitudinal personas.


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In This Episode

  • How to find meaningful information for segmentation
  • How to conduct research to build attitudinal personas
  • How to balance “deep dives” with archetypal personas
  • Why typical demographic information is ineffective for segmentation




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