The Marketer's Journey

Ahava Leibtag, President of Aha Media Group, joins the Content Experience Show to discuss the intersection of content strategy with content marketing.


Special thanks to our sponsors:


In This Episode

  • Why content strategy is separate but complementary to content marketing
  • Why Aha Media started the November Writing Challenge
  • Why you should read your writing out loud
  • Why content is the most critical component of the user experience
  • Why your content should use “plain language”




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