The Marketer's Journey

Jay Acunzo, Founder of Unthinkable Media and author of Break the Wheel, joins the Content Experience Show to discuss best practices and when to buck the trend.


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In This Episode

  • Why “best practices” are not always the way to go
  • How to choose what’s best for your business rather than just following the trend
  • Why “Break the Wheel” is not about simply bucking the trend
  • Why best practices should be viewed as more of a starting point rather than a rule




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Direct download: How20to20Create20Your20Own20Best20Practices.mp3
Category:content marketing -- posted at: 3:00am EDT