The Marketer's Journey

John Collins, Director of Content at Intercom, joins the Content Experience Show to discuss taking the focus off of marketing and putting content first.


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In This Episode

  • Why Intercom is done with “content marketing”
  • How to develop content straight from the experts
  • How to set up an effective editorial calendar
  • How to approach repurposing content




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Direct download: Get_Rid_of_Content_Marketing_by_Creating_Better_Content.mp3
Category:content marketing -- posted at: 3:00am EDT