The Marketer's Journey

Tony Holbrook, Executive Director - Global Marketing & Commerce Development at Ingram Micro Commerce & Lifecycle Services, joins the Content Experience Show to discuss effective methods of outreach and strategies for converting prospective customers.


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In This Episode

  • Why cold calling is not the most effective method of outreach
  • How to effectively connect with prospective clients
  • How to strategically use customer stories and industry data
  • How to focus on relationship building rather than lead source




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