The Marketer's Journey

Jay Baer is the President of Convince & Convert, the digital marketing consulting company (whose blog you're reading right now!). The Convince & Convert blog was named the #1 content marketing blog in the world by Content Marketing Institute. Jay is also a keynote speaker and bestselling author.

Jay and Content Pros’ host, Amber Naslund, wrote “The Now Revolution” in 2010, predicting that social media will no longer be dedicated to one “social media person”, but instead each department within a business will need at least one person who is plugged into social.

That’s coming true right now.

Jay’s next prediction is that within the next three years, marketing will move from having a content marketing department back to just one marketing department. Most of the marketing done now is wholly or partially content marketing, so why have a separate department?

Jay’s #1 content trend for 2015 is this: embracing cooperative content. Finding customers, employees, associates, and collaborators will become more and more important for content marketers to produce content that is valuable. Watch out for video content, content amplification, and human resources while you’re at it.

Read the full highlights and learn more at

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Category:content marketing -- posted at: 12:00pm EDT