The Marketer's Journey

René Lego, Video Content Marketing Strategist at SolarWinds, joins the Content Pros Podcast to discuss finding viral content gold by pushing the limits on the role of video in a modern B2B landscape.


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In This Episode

  • How believing in your idea enough to push back leads to viral marketing success
  • Why producing impactful B2B content means marketing like a B2C
  • How failing at video quickly and often ultimately leads to video prowess and content gold
  • Why ingraining video into your corporate culture means turning its power inwards as much as outward




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Direct download: Smashing_the_Norms_of_Video_Content_Marketing.mp3
Category:content marketing -- posted at: 3:00am EDT