The Marketer's Journey

Nick Stein, Senior VP of Marketing at Vision Critical, joins the Content Pros Podcast to discuss the power of journalism experience in building your brand, engaging consumers, and closing sales.

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In This Episode

  • How having a former journalist with narrative expertise on staff leads to thought-provoking and actionable content
  • Why being thoughtful with content means more than just getting a good story
  • How connection marketing and sales through high-level storytelling leads to a unified voice throughout the sales funnel
  • Why landing larger accounts doesn't require tens of thousands of leads



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