The Marketer's Journey

Mike Corak, Vice President and General Manager at DAC Group, joins the Content Experience Show to discuss parts of the customer journey that are often overlooked.


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In This Episode

  • How to stay involved as a leader without micromanaging
  • How to think from the client’s perspective
  • How to plan out and justify a content strategy budget with a client
  • Why localized content is a vital part of the content strategy




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Direct download: How_the_DAC_Group_Improves_the_Customer_Journey.mp3
Category:content marketing -- posted at: 3:00am EDT