The Marketer's Journey

Mike Ballard, Senior Manager of Digital Marketing at Lenovo, joins the Content Pros Podcast to share how he is using predictive insights to create content with intent that engages, motivates, and closes sales.

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In This Episode

  • Why understanding your prospects means going beyond your own digital properties
  • How reinforcement of your core messaging can lead to prospective buyer tune-out
  • Why getting the most out of your data means using it to trigger campaigns and craft your message
  • How being helpful instead of pitchy leads to successfully capturing leads and moving them through the funnel


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