The Marketer's Journey

Adam New-Waterson, CMO at LeanData, joins the Content Pros Podcast to comment on educational content, ABM strategy, and drawing content inspiration from data with one particular success story involving synonyms and a dress. 

In This Episode:

  • Why marketers are still struggling to get ROI right
  • How synonyms and a fancy dress had a tremendous ROI
  • How to harness the power of visual content
  • How using data points can fuel creative content strategies
  • Why creating content that educates is important
  • What a successful ABM strategy looks like
  • What makes a piece of content effective at the top and bottom of the funnel


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Direct download: How_Hiring_a_Journalist_Can_Help_You_Achieve_Tremendous_ROI.mp3
Category:content marketing -- posted at: 6:00am EDT