The Marketer's Journey

Chris Dayley, VP of Testing & Site Optimization at Disruptive Advertising, joins the Content Experience Show to discuss testing for the right data to know what your audience really wants.


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In This Episode

  • Why focusing on traffic and “top of funnel” metrics is not the most beneficial
  • How to find more meaningful data when your audience visits your website
  • How to test your audience’s response to different types of content
  • How to more effectively approach persona creation




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