The Marketer's Journey

Oli Gardner, Co-Founder of Unbounce, joins the Content Pros Podcast to discuss how data, design, and content work together to convert leads and close deals.

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In This Episode

  • How a lack of cohesion and data leads to tension on the marketing team
  • Why a winning design means validating the data first
  • How focusing on conversion rate optimization leads to irrelevant content and decreasing conversions
  • Why motivating content means including your product, even if you don't want it to be too sales-y




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Direct download: How_Data_and_Design_Work_Together_to_Close_Deals.mp3
Category:content marketing -- posted at: 3:00am EDT