The Marketer's Journey

Chris Moody, former host of Content Pros and current Content Marketing Lead at GE Digital, joins the Content Pros Podcast to discuss content marketing in a billion dollar industry that focuses more on sales than leads.

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In This Episode

  • Why creating a great piece of content isn't always about trying to create a great piece of content
  • How A/B testing in the right market can lead to billions of dollars in optimized savings
  • Why 'winning content' doesn't mean the same thing across the marketing industry
  • How multi-million and billion dollar industries lead to a rise in dark content marketing


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