The Marketer's Journey

Travis Bickham, VP of Marketing at Concord, joins the Content Pros Podcast to discuss how a focus on quality and providing the Netflix experience is turning heads in a crowded marketplace.

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In This Episode

  • Why standing out in a crowded market means asking yourself two questions: how are you presenting yourself on your website and how you are presenting yourself through the content funnel
  • How speaking to the silo leads to breaking down the wall for new customers
  • Why successfully walking your customer through the content funnel means incorporating some Netflix ideas
  • How actual customer testimonials lead to a better profile and better sales


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Direct download: How_Concord_Is_Turning_Heads_With_Content.mp3
Category:content marketing -- posted at: 3:00am EDT