The Marketer's Journey

Mathew Sweezey, Principal of Marketing Insights at Salesforce, joins the Content Pros Podcast to discuss the evolution of permission in content and how it is changing the very definition of marketing.


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In This Episode

  • How one tiny change in media process can lead to a global and cultural paradigm shift
  • Why more media means fewer autonomous decisions made by consumers
  • How the increase in media creators has led to a fundamental change in the definition of marketing
  • Why successful content engagement means your business giving a simple like or @ mention in the comments of user-generated content




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Direct download: How_ATT_Blogged_Their_Way_to_47_Million.mp3
Category:content marketing -- posted at: 3:00am EDT