The Marketer's Journey

Tyler Lessard, Chief Marketing Officer at Vidyard, joins the Content Pros Podcast to discuss the growing importance of video as a content marketing vehicle and what it means for the industry as a whole.


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In This Episode

  • Why the constant bombardment of content means a shift in marketing focus from tactics to relationships
  • How the change in opportunity and real cost of video leads to a restructuring of marketing staffing
  • Why engaging a production agency means analyzing the purpose of a video before you begin filming
  • How hosting your own videos leads to more insightful and accurate engagement data




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Direct download: Why_Cheaper_Video_Means_an_Opportunity_for_Better_Content.mp3
Category:content marketing -- posted at: 3:00am EDT