The Marketer's Journey

Matt Heinz, President of Heinz Marketing, joins the Content Pros Podcast to discuss the increasingly intertwined relationship between marketing, content, and sales.


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In This Episode

  • Why the reality of marketing today means that even one-to-one conversations count as content
  • How content marketing has become the new sales department
  • Why cutting through the clutter means making your customer feel human again
  • How not properly arming your sales team leads to an email bruise




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Direct download: How_to_Rescue_Content_Marketing_From_Its_Ivory_Tower.mp3
Category:content marketing -- posted at: 3:00am EDT