The Marketer's Journey

Beth Taylor, Marketing Director at the Airline Tariff Publishing Company, joins the Content Pros Podcast to dig in to what it's like to go from owning content in a large organization to building the marketing department of a small organization from the ground up.


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In This Episode

  • How internally answering tough questions about your campaign before implementation leads to more successful executive buy-in
  • Why marketing for an intangible product means bringing it in to the physical realm
  • How starting from scratch in an established industry leads to a thrilling and rewarding career
  • Why successfully relaunching a marketing campaign sometimes means not waiting for permission




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