The Marketer's Journey

Hana Abaza, Head of Marketing at Shopify Plus, joins the Content Pros Podcast to discuss how business success changes the approach to content marketing.


Special thanks to our sponsors:


In This Episode

  • Why better quality means less content
  • How business growth leads directly to a complete revamp of your content
  • Why well-organized content means making it easy to navigate for external and internal audiences
  • How a successful content marketing plan leads to spending more time with sales than marketing




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Direct download: Can_You_Increase_Sales_by_Decreasing_Content_.mp3
Category:content marketing -- posted at: 3:00am EDT