The Content Experience Show
Why Measuring Content Experiences Drives Better Content Marketing

Yoav Schwartz, co-founder of Uberflip, joins the Content Pros Podcast to shine a light on the complexities of content marketing and unravel the misconceptions surrounding the 3 Pillars: creation, distribution, & measurement.

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In This Episode

  • Why content experience must be driven by desired marketing outcomes
  • Why marketers need to focus on search-optimized experiences that push the consumer through the buyer journey
  • How to take control of your destiny when it comes to displaying great content online
  • How to use content experiences for sales enablement
  • The biggest problem with today's perception of content marketing
  • How to identify gaps in your content creation and distribution process



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