The Content Experience Show

Tom Webster, Vice President at Edison Research, joins the Content Pros Podcast to share his unique perspective on political polling, our so-called shortening attention spans, friction, and his criteria for great content.

In This Episode:

  • How changing news cycles have affected political exit polls in recent years
  • How our own political voting process is the biggest content marketing project in America
  • Why evaluating your own "cost of failure" is crucial when conducting internal studies
  • Why you should think about context before recording your new podcast
  • Why the "fail fast" mentality is perhaps inadvisable
  • "Friction" and how it applies to your content
  • Why our attention spans are not actually getting shorter
  • How third party polling makes your business better


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Direct download: Why_Market_Research_Is_Essential_to_Good_Business.mp3
Category:content marketing -- posted at: 6:00am EDT