The Marketer's Journey

Phil Renaud, VP of Engineering at Affinio, joins the Content Experience Show to help us find the most meaningful data through unlikely audience insights.


Special thanks to our sponsors:


In This Episode

  • How to find relevant audience insights
  • Why data can teach you more about your customers than the customers themselves
  • How the film industry uses data to determine who will should star in a particular movie or show
  • Why demographics no longer matter for audience segmentation



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Direct download: Why20Demographics20Are20Not20Meaningful20Audience20Insights.mp3
Category:content marketing -- posted at: 3:00am EST