The Content Experience Show

Jay Baer, President of Convince & Convert, joins the Content Pros Podcast to discuss converting haters into advocates, mining complaints for impactful and effective content, and the profitable power of a focused customer retention plan.


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In This Episode

  • Why thinking through to customer retention means creating content that embraces feedback
  • How creating content solely for customer acquisition leads to a decrease in revenue
  • Why cultivating current customers means built-in advocacy between sales and marketing
  • The power and relevance of customer service to content creation
  • Why the public forum of social media griping means a huge opportunity for businesses




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Direct download: How_Haters_Inspire_Powerful_Content.mp3
Category:content marketing -- posted at: 6:00am EDT