The Marketer's Journey

Chris Moody, Head of Global Content Marketing at Cheetah Digital, joins the Content Experience Show to discuss balancing lead gen with brand building in the content department.


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In This Episode

  • How to set up a content department in an already established business
  • How to balance brand building and lead gen within the content department
  • Why branding and demand gen must work hand in hand




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Direct download: Why_Brand_Building_Matters_in_the_Content_Department.mp3
Category:content marketing -- posted at: 3:00am EST