The Marketer's Journey

Jodi Lebow from CollabNet Version One joins the Content Experience Show to discuss all things ABM and giving customers a more personal experience.


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In This Episode

  • Why content is relevant to all branches of an organization
  • Why account based marketing is more than a marketing approach
  • How account based marketing helps to create a more personalized experience for your customers
  • How to implement re-targeted ads
  • How to get started with ABM




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Direct download: Why_Account_Based_Marketing_Is_Not_Just_for_the_Marketers.mp3
Category:content marketing -- posted at: 3:00am EST