Why Account Based Marketing Is Not Just for the Marketer

Jodi Lebow from CollabNet Version One joins the Content Experience Show to discuss all things ABM and giving customers a more personal experience.

 

Special thanks to our sponsors:

• Vidyard
• Uberflip
• Convince & Convert: Four Ways to Fix Your Broken Content Marketing

 

In This Episode

• Why content is relevant to all branches of an organization
• Why account based marketing is more than a marketing approach
• How account based marketing helps to create a more personalized experience for your customers
• How to implement re-targeted ads
• How to get started with ABM

 

Resources

• Conex 2018
• CollabNet VersionOne

 

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