Clair Byrd, Director of Competitive Marketing at Twilio, joins the Content Pros Podcast to discuss the importance of design and audience lifestyle in crafting the perfect content vehicle.
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In This Episode
- Why having a blog that people want to contribute to means making it beautiful and open
- How the life and communication style of your audience feeds into your content design
- Why launching a successful contributed-content program means a concentrated effort on submission recruitment
- How a collaborative, cross-functional, in-house design team leads to intuitive, readable, engageable content
- Why staffing a team of content pros means looking for customer service pros
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