The Content Experience Show

Amanda Nelson, Senior Manager of AppExchange Content & Community at Salesforce, joins the Content Pros Podcast to discuss her approach to customer retention through content and community building.


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In This Episode

  • How content does and does not change after a sale
  • Why curating the best content means interviewing customers
  • How regular internal check-ins lead to efficient and relevant content across platforms
  • Why a meaningful response means preparing applicable content in advance



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Direct download: What_Content_After_the_Funnel_Really_Looks_Like.mp3
Category:content marketing -- posted at: 6:00am EDT