The Content Experience Show

Amanda Nelson, Senior Manager of AppExchange Content & Community at Salesforce, joins the Content Pros Podcast to discuss her approach to customer retention through content and community building.

 

Special thanks to our sponsors:

 

In This Episode

  • How content does and does not change after a sale
  • Why curating the best content means interviewing customers
  • How regular internal check-ins lead to efficient and relevant content across platforms
  • Why a meaningful response means preparing applicable content in advance
 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 
Direct download: What_Content_After_the_Funnel_Really_Looks_Like.mp3
Category:content marketing -- posted at: 6:00am EST