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S M T W T F S
     
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Syndication

Jeffrey K. Rohrs from Yext and Raj Nijjer from GeoMarketing.com join the Content Pros Podcast this week to share a stunning breakthrough in the industry of location data, how Google is giving more control to business, and why this matters to you. 

Special thanks to our sponsors:

In This Episode:

  • Why location data should matter to you
  • How Yext's recent Google integration has changed the game for your company
  • How to align two separate teams to achieve the same vision
  • How Google has let you down and you may not even know it
  • The importance of a passionate CMO
  • How to balance serving your audience and serving your parent company

Resources:

 

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Direct download: How_Location_Data_Can_Make_or_Break_Your_Business.mp3
Category:content marketing -- posted at: 6:00am EDT

Clinton Bonner joins the Content Pros Podcast from Topcoder, where he serves as Director of Marketing and Crowdsourcing Strategy, to discuss the power of community, transparency, and finding your innovation rockstar.

Special thanks to our sponsors:

In This Episode:

  • How to serve two audiences at once
  • Identifying and nurturing your "innovation rockstars"
  • How to use your content as "growth indicators"
  • Why FAQs can be your most effective piece of content
  • Streamlining the content creation process
  • The value of transparency and the tactics to achieve it
  • Why listening skills are crucial to effective communication with your audience
  • How to effectively build and nurture a community

Resources

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Direct download: How_Transparency_Creates_Engaged_Communities.mp3
Category:content marketing -- posted at: 6:00am EDT

Judson Laipply, motivational speaker and author of "Might As Well Dance," joins the Content Pros to reflect on the evolution and sharing power of YouTube as well as how to best leverage your time in the spotlight. 

Special thanks to our sponsors:

In This Episode:

  • What makes YouTube so powerful
  • What makes a "successful" 15 minutes of fame
  • Identifying the keys to being an influential presence on YouTube today
  • Finding the balance between preparation and spontaneity in content
  • The differences between live and digital performance
  • The behind-the-scenes prep for success that the world never sees

Resources:


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Hassan Ali, copywriter for The Onion, joins the Content Pros Podcast to discuss finding the right voice for your brand, speaking to the “fence-sitters” in your audience, and the powerful effect of humor. 

Special thanks to our sponsors:


In This Episode:

  • Identifying when to take a risk with your branding voice
  • Exploring your brand's boundaries
  • Staying on voice with your brand
  • How incorporating humor can boost your brand
  • Identifying the right partners for your voice
  • How to speak to your audience of "fence-sitters"
  • A superior measurement of content success

Resources:

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Direct download: What_is_the_ROI_of_Laughter_.mp3
Category:content marketing -- posted at: 6:00am EDT

David Spark, VP of Marketing and Founder of branded journalism and media consulting firm Spark Media Solutions, joins the Content Pros Podcast to discuss the power of using personal stories and everything you need to know about successful trade shows.

Special thanks to our sponsors:

 

In This Episode:

  • The power of sharing personal experience
  • The best employees to send to trade shows
  • How to make trade shows worth the investment
  • How your behavior reads to others at trade shows
  • Trade show tricks to get your audience interested and create content for your brand
  • The value of influencer relationships

 

Resources:


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Direct download: How_to_Maximize_Your_Trade_Show_ROI.mp3
Category:content marketing -- posted at: 6:00am EDT

In this week's Content Pros episode, our hosts Chris Moody of Oracle Marketing Cloud and Randy Frisch of Uberflip touch on reflections from their myriad interviews with experts: crafting a nuanced experience, managing assets, and constantly innovating.

Special Thanks to Our Sponsors:

In This Episode:

  • How to provide the right experience for each channel
  • The most important factors when determining whether to promote gated or non-gated content
  • Identifying when you're innovating vs. following the "format"
  • Why creating more nuanced content matters
  • How globalization affects your content strategy
  • Best practice marketing tools
  • Why you should have a "librarian" on staff

Resources: 

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Direct download: Why_Content_Experience_Matters.mp3
Category:content marketing -- posted at: 6:00am EDT

Mike McGrail joins the Content Pros podcast from Administrate, where he serves as their new Marketing Director, to discuss onboarding, teaching, and training a team in ways that cause them to be more efficient, current, and satisfied. 

Special thanks to our sponsors:

 

In This Episode

  • How to encourage a corporate learning environment
  • How to invest in on-trend learning sources
  • The significance of keeping your team current
  • Developing a T-shaped marketer
  • How to instill confidence in your team members and grow their potential
  • How to resist content shock

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Why_Growing_a_Teaching_Company_Improves_Your_Bottom_Line.mp3
Category:content marketing -- posted at: 6:00am EDT

Jeffrey L. Cohen joins the podcast from Oracle Marketing Cloud, where he serves as Director of Content Strategy, to share his insights into the gated content debate, blogging, and predictions from the top marketers about the kinds of changes 2016 will bring.

Special Thanks to Our Sponsors:

In This Episode:

  • Exploration of the controversial “Content Gate”
  • How to format blog posts most effectively
  • How to use channel and asset as indicators of gating preference
  • Why the funnel isn’t really dead
  • Why lead generation shouldn’t actually be our total focus
  • Why data is so crucial and too oft forgotten
  • Where to find the best data backed predictions for 2016

Resources:

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Direct download: How_to_Determine_When_and_Where_to_Gate_Your_Content.mp3
Category:content marketing -- posted at: 6:00am EDT

Ron Tite joins Content Pros to share the sage wisdom he's gleaned from "worrying about tomorrow" as CEO of the Tite Group, including necessary mental shifts in content marketing, simplicity, authenticity, and just making things better one day at a time.

 

Special thanks to our sponsors:

In This Episode:

  • How to use "OTT" or "over-the-top content"
  • How the content spectrum has changed and why that's important
  • How the decrease in editorial integrity affects you and your content
  • "Why it's better to own than to rent" applied to content marketing
  • How to deal with the hecklers
  • Why most people don't know their clients' true competitors
  • What you can learn from Donald Trump

Resources:

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Mathew Sweezey, Principal of Marketing Insights at Salesforce, joins Content Pros to discuss predictive marketing insights: how to lead consumers down your funnel and adjust best practices while staying current in the changing landscape of marketing technology.

Special thanks to our sponsors:

In This Episode:

  • Forecasting the marketing trends of 2016
  • How to adjust best practices to keep up with evolution of marketing automation
  • The importance of moving your content creation from waterfall planning and execution to agile
  • How to keep 70% of your content from going unused
  • The future of distributing content responsibility across departments, influencing every stage of the buying cycle
  • Why IT is crucially important to your marketing department

Resources:

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_to_Use_Marketing_Forecasts_to_Improve_Your_Strategy.mp3
Category:content marketing -- posted at: 6:00am EDT