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Syndication

Joanna Wiebe, Founder of Copy Hackers, joins the Content Pros Podcast to discuss the value of long-form, high quality content that focuses on getting a yes.

Special thanks to our sponsors:

 

In This Episode

  • How the push for high-quality content leads to a de-emphasis on conversions
  • Why measuring the success of content doesn’t mean looking at shares or clicks
  • How lengthy, in-depth content leads to holding customer attention better in a crowded marketplace
  • Why paying for content means pop-ups, whether you like it or not.
  • How blank pages lead to writer’s block and what to do about it
 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 
Direct download: The_Problem_with_Contents_Squiggly_Line_to_the_Yes.mp3
Category:content marketing -- posted at: 6:00am EDT

Mark Masters, Managing Director of the ID Group, joins the Content Pros Podcast to discuss how to keep content relevant through confident momentum, disruptive learning, and asking why.

Special thanks to our sponsors:

In This Episode

  • Why developing actionable content means taking a step back and asking why first
  • How cutting down on content leads to valuable, relevant, and consistent messaging
  • Why being trusted means having a responsibility to create content that entertains, challenges, or teaches
  • How being ok with being bad at something leads to confident momentum
  • Why a noticeably absent email means your audience is ready to come on board

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 
Direct download: How_Disruptive_Learning_Keeps_Content_Relevant.mp3
Category:content marketing -- posted at: 6:00am EDT

Ruth Carter, writer and Attorney/Owner at Carter Law Firm, joins the Content Pros Podcast with legal information on the tricky areas of content creation and curation and how scheduling content can literally pay off.

 

Special thanks to our sponsors:

 

In This Episode

  • How a strict content schedule pays for itself over time
  • Why building a client base means creating content instead of networking
  • How using the tools of content curation can lead to shaky copyright ground
  • Why determining legal ownership of content means examining the who and what of it first
  • How the incorrect order of words when it comes to FTC disclosures can lead to a possible five-figure fine
 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 
Direct download: How_to_Safely_and_Legally_Curate_Content.mp3
Category:content marketing -- posted at: 6:00am EDT

Amanda Nelson, Senior Manager of AppExchange Content & Community at Salesforce, joins the Content Pros Podcast to discuss her approach to customer retention through content and community building.

 

Special thanks to our sponsors:

 

In This Episode

  • How content does and does not change after a sale
  • Why curating the best content means interviewing customers
  • How regular internal check-ins lead to efficient and relevant content across platforms
  • Why a meaningful response means preparing applicable content in advance
 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 
Direct download: What_Content_After_the_Funnel_Really_Looks_Like.mp3
Category:content marketing -- posted at: 6:00am EDT

Matthew Grant, Director of Content Strategy at Aberdeen Group, joins the Content Pros Podcast to discuss the power of third party content to engage, convert, and keep customers.

 

Special thanks to our sponsors:

 

In This Episode

  • Why convincing content means sourcing it from outside your company
  • The power of surveys in curating relevant content
  • How content more often leads to identifying where a buyer is in their journey instead of pushing them along the funnel
  • Why finding out what your customers consider valuable is easy yet rarely done

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 
Direct download: How_Third-Party_Content_Converts_Fans_Into_Customers.mp3
Category:content marketing -- posted at: 6:00am EDT

David Fortino, Senior VP of Audience and Product at the Netline Corporation, joins the Content Pros Podcast to share his approach to achieving lead gen success with content distribution and personalization.

Special thanks to our sponsors:

 

In This Episode

  • Why the quality of lead gen no longer means aquiring appropriate contact information
  • How aiming for personalization leads to gathering data that drives content that converts
  • Why taking your content to the next level of personalization means moving beyond personas
  • How relevant content shaped by data and client insights leads to moving your brand ahead of the competition

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: Why_Content_Distribution_Matters_More_Than_Curation.mp3
Category:content marketing -- posted at: 6:00am EDT

Rick Wion, Senior Director of Consumer Engagement at The Kellogg Company, joins the Content Pros Podcast from CMWorld to discuss how creating conversations with consumers inspires content, and the variety of approaches he takes to share a story.

 

Special thanks to our sponsors:

 

In This Episode

  • How to manage your brand's reputation based on the quantitative research of what your audience wants
  • The variety of approaches you can take to tell amazing stories
  • How building brand reputation increases revenue
  • What the key differences are in audience reach between a microsite and social media platforms

 

Resources

 


Visit ContentProsPodcast.com for more insights from your favorite content marketers.


Dan Levy, Content Director at Unbounce, joins the Content Pros Podcast to discuss how Agile methodology can transform and re-energize content marketing teams into conversion machines.

 

Special thanks to our sponsors:

 

In This Episode

  • How the traditional marketing channel structure leads to bumping against each other and wasted resources
  • Why agility means being able to accomplish objectives without needing to go outside the squad
  • How cross-functional teams lead to a deeper dive into understanding the buyer's journey
  • The importance of super-groups in cross-team communication

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_Agile_Content_Marketing_Powers_Up_Your_Sales_Funnel.mp3
Category:content marketing -- posted at: 6:00am EDT

Justin Levy, Director of Social Marketing at Citrix, joins the Content Pros Podcast to share how Citrix cultivates content to fill 80 blog posts per month while pushing free SEO real estate through Wikipedia.

 

Special thanks to our sponsors:

 

In This Episode

  • How an open publishing system for internal content leads to a decrease in employee advocacy and engagement
  • Why a consistent voice for a corporate blog means maintaining consistent voices for different personas
  • The dangers and advantages of tagging
  • How incorporating Wikipedia management into marketing leads to a deep SEO strategy

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 


Mike Stiles, Global Content Strategy Manager for IHG, joins the Content Pros Podcast to discuss the fine art of overseeing and managing content for multiple brands.

Special thanks to our sponsors:

In This Episode

  • How juggling multiple brands can lead to content chaos
  • Why empowering your enterprise means stepping back and acting more as a consultant than a manager
  • How your brands can lead your content to success
  • Why developing a solid marketing plan means investing in content

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_to_Unify_Content_in_a_Multi-Brand_Enterprise_System.mp3
Category:content marketing -- posted at: 6:00am EDT