Content Pros Podcast

Matt Wesson, Director of Content and Creative at SalesLoft, joins the Content Pros Podcast to discuss leveraging content throughout the buyer's journey to engage customers, convert leads, and grow to scale.

 

Special thanks to our sponsors:

 

In This Episode

  • Why great content means letting customers learn about your product without a salesperson involved
  • How the evolution of content is leading to content that exists beyond the top of the funnel
  • Why pooling together a diverse set of marketing ideas means breaking down internal silos
  • How personalization and personas lead to customers that trust you and come back for more content

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_SalesLoft_Is_Leveraging_Content_to_Drive_Results.mp3
Category:content marketing -- posted at: 3:00am EDT

James Kotecki, Principal of The Kotecki Group, joins the Content Pros Podcast to share how case studies can energize your marketing with multiple pieces of impactful, motivating content.

 

Special thanks to our sponsors:

 

In This Episode

  • How one case study leads to a multitude of pieces of content
  • Why cultivating content for case-studies doesn’t have to mean a huge financial investment or risk
  • How fine tuning the art of interviewing leads to inspirational and motivational content
  • Why a compelling interview means setting up a good tennis match

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.


Sourabh Kothari, Director of Advocacy, Brand, and Content at Signifyd, joins the Content Pros Podcast to discuss the power of storytelling and why the most important story doesn't have your product in it.

 

Special thanks to our sponsors:

 

In This Episode

  • How the ultimate end-user of a B2B purchase leads to a more emotional buying process than B2C
  • Why successful marketing storytelling means a focus on characters instead of story
  • How changes in audience expectations leads to dynamic and collaborative presentations
  • Why winning content means first thinking of how your audience would succeed without your product

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_Signifyd_Builds_Messaging_for_Audiences_in_a_B2B_World.mp3
Category:content marketing -- posted at: 3:00am EDT

Mathew Sweezey, Principal of Marketing Insights at Salesforce, joins the Content Pros Podcast to discuss the evolution of permission in content and how it is changing the very definition of marketing.

 

Special thanks to our sponsors:

 

In This Episode

  • How one tiny change in media process can lead to a global and cultural paradigm shift
  • Why more media means fewer autonomous decisions made by consumers
  • How the increase in media creators has led to a fundamental change in the definition of marketing
  • Why successful content engagement means your business giving a simple like or @ mention in the comments of user-generated content

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_ATT_Blogged_Their_Way_to_47_Million.mp3
Category:content marketing -- posted at: 3:00am EDT

Fatima Zaidi, VP of Business Development at Eighty-Eight Agency, joins the Content Pros Podcast to discuss how successful PR in the modern content marketing world keeps your content alive and pushes it viral.

 

Special thanks to our sponsors:

 

In This Episode

  • Why creating content is only a small part of content marketing
  • How a focus on creating value with new concepts leads to online virality
  • Why the right amount of content means calculating how much you can take and adding one
  • How supplementing your existing workforce with an agency leads to new opportunities and resources

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.


Doug Landis, Growth Partner at Emergence Capital, joins the Content Pros Podcast to share his journey to becoming a bonafide storyteller and what that means for content marketing.

 

Special thanks to our sponsors:

 

In This Episode

  • Why a CEO's successful pitch doesn't mean a slam dunk for the sales team
  • How a sales and storyteller hat across an organization leads to a fundamental shift in both external and internal communications
  • Why talking about your company and the market to your customers means you're doing it wrong
  • How bringing your weekend self to work leads to memorable presentations... in a good way

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: Proof_That_Your_Content_Needs_Fewer_Facts_and_More_Story.mp3
Category:content marketing -- posted at: 3:00am EDT

Todd Berkowitz, Research Vice President at Gartner, joins the Content Pros Podcast to discuss using ABM and buyer-driven content to boost conversions, close deals, and make marketing shine.

 

Special thanks to our sponsors:

 

In This Episode

  • Why measuring success of ABM means revisiting your marketing metrics and your definition of success
  • How understanding the buyer’s journey means understanding that you can’t dictate the process
  • The customer doesn’t care about your sales funnel
  • Why the effectiveness of marketing automation and ABM means a close look at the when/why/where of content personalization
  • How the right ABM and content marketing leads to an empowered and enabled sales team

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: Nobody_Cares_About_Your_Sales_Funnel_Except_You.mp3
Category:content marketing -- posted at: 3:00am EDT

Jay Acunzo, Keynote Speaker and Show Host of Unthinkable, joins the Content Pros Podcast to discuss the importance of finding and trusting your intuition when it comes to creating standout content.

 

Special thanks to our sponsors:

 

In This Episode

  • Why reliably creating great content means realistically wielding intuition
  • How stopping asking questions leads to finding the right answers for content
  • Why getting the best advice means pushing back and asking questions of the experts
  • How the Cinderella story arc sets up a successful podcast series

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Skip_the_Content_Gurus_and_Trust_Yourself.mp3
Category:content marketing -- posted at: 3:00am EDT

Oli Gardner, Co-Founder of Unbounce, joins the Content Pros Podcast to discuss how data, design, and content work together to convert leads and close deals.

Special thanks to our sponsors:

 

In This Episode

  • How a lack of cohesion and data leads to tension on the marketing team
  • Why a winning design means validating the data first
  • How focusing on conversion rate optimization leads to irrelevant content and decreasing conversions
  • Why motivating content means including your product, even if you don't want it to be too sales-y

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_Data_and_Design_Work_Together_to_Close_Deals.mp3
Category:content marketing -- posted at: 3:00am EDT

Matt Heinz, President of Heinz Marketing, joins the Content Pros Podcast to discuss the increasingly intertwined relationship between marketing, content, and sales.

 

Special thanks to our sponsors:

 

In This Episode

  • Why the reality of marketing today means that even one-to-one conversations count as content
  • How content marketing has become the new sales department
  • Why cutting through the clutter means making your customer feel human again
  • How not properly arming your sales team leads to an email bruise

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_to_Rescue_Content_Marketing_From_Its_Ivory_Tower.mp3
Category:content marketing -- posted at: 3:00am EDT