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Syndication

René Lego, Video Content Marketing Strategist at SolarWinds, joins the Content Pros Podcast to discuss finding viral content gold by pushing the limits on the role of video in a modern B2B landscape.

 

Special thanks to our sponsors:

 

In This Episode

  • How believing in your idea enough to push back leads to viral marketing success
  • Why producing impactful B2B content means marketing like a B2C
  • How failing at video quickly and often ultimately leads to video prowess and content gold
  • Why ingraining video into your corporate culture means turning its power inwards as much as outward

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Smashing_the_Norms_of_Video_Content_Marketing.mp3
Category:content marketing -- posted at: 3:00am EDT

Beth Taylor, Marketing Director at the Airline Tariff Publishing Company, joins the Content Pros Podcast to dig in to what it's like to go from owning content in a large organization to building the marketing department of a small organization from the ground up.

 

Special thanks to our sponsors:

 

In This Episode

  • How internally answering tough questions about your campaign before implementation leads to more successful executive buy-in
  • Why marketing for an intangible product means bringing it in to the physical realm
  • How starting from scratch in an established industry leads to a thrilling and rewarding career
  • Why successfully relaunching a marketing campaign sometimes means not waiting for permission

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.


Clair Byrd, Director of Competitive Marketing at Twilio, joins the Content Pros Podcast to discuss the importance of design and audience lifestyle in crafting the perfect content vehicle.

 

Special thanks to our sponsors:

 

In This Episode

  • Why having a blog that people want to contribute to means making it beautiful and open
  • How the life and communication style of your audience feeds into your content design
  • Why launching a successful contributed-content program means a concentrated effort on submission recruitment
  • How a collaborative, cross-functional, in-house design team leads to intuitive, readable, engageable content
  • Why staffing a team of content pros means looking for customer service pros

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Why_a_Waiter_Should_Be_Your_Next_Content_Pro.mp3
Category:content marketing -- posted at: 3:00am EDT

Tyler Lessard, Chief Marketing Officer at Vidyard, joins the Content Pros Podcast to discuss the growing importance of video as a content marketing vehicle and what it means for the industry as a whole.

 

Special thanks to our sponsors:

 

In This Episode

  • Why the constant bombardment of content means a shift in marketing focus from tactics to relationships
  • How the change in opportunity and real cost of video leads to a restructuring of marketing staffing
  • Why engaging a production agency means analyzing the purpose of a video before you begin filming
  • How hosting your own videos leads to more insightful and accurate engagement data

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Why_Cheaper_Video_Means_an_Opportunity_for_Better_Content.mp3
Category:content marketing -- posted at: 3:00am EDT

Sam Melnick, VP of Marketing at Allocadia, joins the Content Pros Podcast to discuss and define the maturity model and how it has revolutionized their approach to content marketing.

 

Special thanks to our sponsors:

 

In This Episode

  • How adhering to the maturity model leads to consistent progress towards accomplishing all your goals, both big and small
  • Why getting the maturity model into your process means starting at the C-suite
  • How building a foundation with the maturity model leads to a successful house of content
  • Why successful implementation means dividing to conquer

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_the_Maturity_Model_is_Transforming_Content_Marketing.mp3
Category:content marketing -- posted at: 2:00am EDT

Chris Moody, former host of Content Pros and current Content Marketing Lead at GE Digital, joins the Content Pros Podcast to discuss content marketing in a billion dollar industry that focuses more on sales than leads.

Special thanks to our sponsors:

In This Episode

  • Why creating a great piece of content isn't always about trying to create a great piece of content
  • How A/B testing in the right market can lead to billions of dollars in optimized savings
  • Why 'winning content' doesn't mean the same thing across the marketing industry
  • How multi-million and billion dollar industries lead to a rise in dark content marketing

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 


Andrew Davis, bestselling author and internationally acclaimed keynote speaker, joins the Content Pros Podcast to discuss how marketers can break the addiction cycle when it comes to content distribution peaks and reach viral status in no time.

Special thanks to our sponsors:

 

In This Episode

  • Why spikes in content distribution success doesn't mean the content itself was successful
  • How building social proof leads to more convincing and engaging content over time
  • Why successful content distribution means producing less content and distributing it more slowly
  • How mastering the marketing momentum curve leads to exponential content growth
  • The importance of taking care of your inner circle of advocates

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_Your_Content_Distribution_Spikes_Are_Lying_To_You.mp3
Category:content marketing -- posted at: 6:00am EDT

David Lewis, CEO of DemandGen, joins the Content Pros Podcast to discuss how to meet your customers at the right time, with the right content, on the right platform, and what that means when it comes to shopping for MarTech.

 

Special thanks to our sponsors:

 

In This Episode

  • Why a client that is considering switching demand generation platforms is an opportunity, not a threat
  • How broadening what you consider resources leads to identifying content everywhere
  • Why mapping the buyer's journey means structuring conversations
  • How the getting excited about shiny things leads to precarious footing for your job
  • Why incorporating new technology into the workplace means conversationally touring your company first

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_Chasing_Shiny_MarTech_Can_Get_You_Fired.mp3
Category:content marketing -- posted at: 6:00am EDT

Paul Roetzer, Founder and CEO of PR 20/20, joins the content pros podcast to discuss how artificial intelligence is revolutionizing content by utilizing data to efficiently create content, cutting down production time and freeing marketers up to focus on successfully executing strategy.

 

Special thanks to our sponsors:

 

In This Episode

 

  • Why enhancing your marketer’s knowledge and capabilities means using artificial intelligence
  • How smartly utilizing AI leads to rapid and granular data processing, content personalization, and customer behavior predictions
  • How training machines natural language generation can transform your content and shorten your production time from hours down to seconds
  • Why incorporating AI doesn’t mean replacing humans with computers

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: What_the_Heck_Is_AI_and_How_Can_It_Transform_Content_.mp3
Category:content marketing -- posted at: 6:00am EDT

Brandon Andersen, Chief Strategy Officer at Ceralytics, joins the Content Pros Podcast to share how he has developed and applied content intelligence to take the guess work out of creating successful content.

Special thanks to our sponsors:

 

In This Episode

  • Why taking the guess work out of content success means using content intelligence
  • How trusting your customer advocates with content intelligence leads to more intuitive and accurate content
  • Why ensuring relevant content means reframing the entire company culture to be customer-centric
  • How an in-depth understanding and awareness of your customer's journey leads to content creation aligned with the funnel

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_to_Use_Predictive_Analytics_to_Create_Dynamite_Content.mp3
Category:content marketing -- posted at: 6:00am EDT