The Content Experience Show

Alexis Teichmiller, Affiliate Manager at ConvertKit, joins the Content Experience Show to discuss the power of partnering with your customers over traditional influencers.

 

Special thanks to our sponsors:

 

In This Episode

  • How ConvertKit built a successful affiliate marketing program
  • How to balance branding with personal testimony with your affiliates
  • Why affiliates are different from influencers
  • How your business can start building an affiliate program

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_to_Build_a_Thriving_and_Profitable_Affiliate_Program.mp3
Category:general -- posted at: 3:00am EDT

David Priemer, Founder and Chief Sales Scientist at Cerebral Selling, joins the Content Experience Show to discuss ways to keep your brand’s message compelling and consistent.

 

Special thanks to our sponsors:

 

In This Episode

  • Why every member of your business contributes to sales
  • How to empathize with your audience
  • How to simplify your brand’s message to “go down smoothly”
  • How to quickly create relevance through polarization
  • Why the product you’re selling includes the customer’s experience

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_Cerebral_Selling_Creates_Relevance_Through_Empathy.mp3
Category:general -- posted at: 3:00am EDT

Rob Mills, Content Strategist at GatherContent, joins the Content Experience Show to discuss organizing teams for greater efficiency.

 

Special thanks to our sponsors:

 

In This Episode

  • How to approach multiple types of content
  • How to keep content creation efficient when working with a team
  • How to set up a great workflow
  • What roles are a must for a content creation team

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_GatherContent_Maintains_an_Efficient_Workflow.mp3
Category:content marketing -- posted at: 3:00am EDT

Chris Dayley, VP of Testing & Site Optimization at Disruptive Advertising, joins the Content Experience Show to discuss testing for the right data to know what your audience really wants.

 

Special thanks to our sponsors:

 

In This Episode

  • Why focusing on traffic and “top of funnel” metrics is not the most beneficial
  • How to find more meaningful data when your audience visits your website
  • How to test your audience’s response to different types of content
  • How to more effectively approach persona creation

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 


Mike Corak, Vice President and General Manager at DAC Group, joins the Content Experience Show to discuss parts of the customer journey that are often overlooked.

 

Special thanks to our sponsors:

 

In This Episode

  • How to stay involved as a leader without micromanaging
  • How to think from the client’s perspective
  • How to plan out and justify a content strategy budget with a client
  • Why localized content is a vital part of the content strategy

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_the_DAC_Group_Improves_the_Customer_Journey.mp3
Category:content marketing -- posted at: 3:00am EDT

Garrett Moon, CEO & Co Founder of CoSchedule, joins the Content Experience Show to discuss competition free content and how to choose the right projects.

 

Special thanks to our sponsors:

 

In This Episode

  • How content marketing has become competitive
  • How to create competition free content
  • How to find your core content
  • How to choose the right projects to work on

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_CoSchedule_Decides_Which_Content_Matters.mp3
Category:content marketing -- posted at: 3:00am EDT

Christine Otsuka, Content Marketer at Uberflip, joins the Content Experience Show to discuss her new ebook and who should own the content experience.

 

Special thanks to our sponsors:

 

In This Episode

  • How to define the content experience
  • Why your business already has a content experience
  • How to determine who should own the content experience
  • Why having a content experience manager is important

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_Uberflip_Determines_Who_Owns_the_Content_Experience.mp3
Category:content marketing -- posted at: 3:00am EDT

Michael Barber, SVP and Chief Creative Officer at Godfrey, joins the Content Experience Show to dig deeper into the customer journey.

Special thanks to our sponsors:

 

In This Episode

  • How to help your ideas resonate more clearly whether in content or speaking
  • Why some companies should have a customer experience team
  • How to better understand what your customer is experiencing when interacting with your business

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_Godfrey_is_Improving_the_Customer_Journey.mp3
Category:content marketing -- posted at: 3:00am EDT

Phil Renaud, VP of Engineering at Affinio, joins the Content Experience Show to help us find the most meaningful data through unlikely audience insights.

 

Special thanks to our sponsors:

 

In This Episode

  • How to find relevant audience insights
  • Why data can teach you more about your customers than the customers themselves
  • How the film industry uses data to determine who will should star in a particular movie or show
  • Why demographics no longer matter for audience segmentation

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Why20Demographics20Are20Not20Meaningful20Audience20Insights.mp3
Category:content marketing -- posted at: 3:00am EDT

Kelley O’Brien, Director - Interactive, Digital, Social at Krispy Kreme, joins the Content Experience Show to discuss bringing personal experiences to a worldwide audience.

 

Special thanks to our sponsors:

 

In This Episode

  • How social can be used to engage your audience in product creation
  • Why being a B2C brand with a fun persona still requires strategy and planning
  • How to balance a personal experience with a global experience with a multinational audience

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.