The Content Experience Show

Jenna Rutschman, Director of Marketing and Communications, College of Social and Behavioral Sciences at University of Arizona, joins the Content Experience Show to discuss audience segmentation in higher education.

 

Special thanks to our sponsors:

 

In This Episode

  • Why audience segmentation is important when marketing to a wide range of demographics
  • How the University of Arizona optimizes email for communicating with students
  • How marketing with higher education can differ from other “worlds” of marketing

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 


Jess Ostroff, Director of Calm at Don’t Panic Management, joins the Content Experience Show to discuss finding your specialization and her new book, Panic Proof.

 

Special thanks to our sponsors:

 

In This Episode

  • Why it’s better to find your specialization rather than trying to be a “Jack or Jill of all trades”
  • How to find someone’s specialization
  • How to structure your or your employee’s time to utilize specializations while preventing burnout
  • How to strategically plan out and prioritize your ideas

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_to_Make_Your_Business_Panic_Proof.mp3
Category:content marketing -- posted at: 3:00am EST

Shane Snow, Founder at Large, and Joe Lazauskas, Editor in Chief and Director of Content Strategy at Contently, join the Content Experience Show to discuss how storytelling can build powerful human connections.

 

Special thanks to our sponsors:

 

In This Episode

  • How to tell good stories that get your message across
  • Why stories are good for more than just marketing
  • How stories help you connect with your audience

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_Contently_Uses_Storytelling_to_Build_Human_Connections.mp3
Category:content marketing -- posted at: 3:00am EST

Jay Baer, Founder of Convince & Convert, joins the Content Experience Show to discuss Talk Triggers and word of mouth marketing.

 

Special thanks to our sponsors:

 

In This Episode

  • Why all content should be an experience
  • What it means to have a content experience
  • How to build a strategy for word of mouth marketing
  • How a talk trigger gives your customers a story

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_to_Create_a_Word_of_Mouth_Marketing_Strategy.mp3
Category:content marketing -- posted at: 3:00am EST

Anna Hrach, Strategist at Convince & Convert, and Randy Frisch, Co-Founder, CMO, and President of Uberflip, discuss the upcoming changes in the Content Pros Podcast and the importance of the Content Experience.

 

Special thanks to our sponsors:

 

In This Episode

  • Why it’s time to take content creation to the next level
  • Why just having a popular piece of content is not enough

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: Why_Content_Experience_Is_the_New_Content_Marketing.mp3
Category:content marketing -- posted at: 3:00am EST

Lisa Kenney, Sr. Demand Generation Marketing Manager at Blackbaud, joins the Content Pros Podcast to discuss audience analysis and segmentation.

 

Special thanks to our sponsors:

 

In This Episode

  • How to implement deeper segmentation
  • How to better use data to improve segmentation
  • How to balance creating content for a specific audience and being flexible enough to repurpose it
  • Ways to more efficiently organize content data

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_Blackbaud_Achieves_Deeper_Segmentation.mp3
Category:content marketing -- posted at: 3:00am EST

Anna Hrach, Strategist at Convince & Convert, joins the Content Pros Podcast to discuss culture and consistency.

 

Special thanks to our sponsors:

 

In This Episode

  • Why websites should be treated as content hubs
  • Why there should be consistency of content between various channels
  • Why hiring someone who fits the business culture is more important than immediate skills
  • How to pick the right content creators

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.


Tyler Lessard, Vice President of Marketing at Vidyard, joins the Content Pros Podcast as a guest this time to discuss content diversity and his time as co-host of the show.

 

Special thanks to our sponsors:

 

In This Episode

  • How to figure out what kind of content is right for a particular audience
  • How to balance long-term campaigns versus campaigns build for a specific moment
  • The importance of simplifying the process for creating and sharing video

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_Vidyard_Uses_Video_to_Diversify_Content.mp3
Category:content marketing -- posted at: 3:00am EST

Susan Hartman, Partner at Susan Hartman Consulting, joins the Content Pros Podcast to discuss team coordination and how giving away knowledge can lead to tremendous growth.

 

Special thanks to our sponsors:

 

In This Episode

  • Why team cooperation is one of the most critical aspects, and often most significant problems, of marketing for many companies
  • How to coordinate teams to put out exceptional content in effective ways
  • How giving away knowledge can lead to tremendous growth in brand awareness and sales

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Why_Susan_Hartman_Believes_in_Giving_Knowledge_Away.mp3
Category:content marketing -- posted at: 3:00am EST

Cara McCarron, President of The Content Company, joins the Content Pros Podcast to discuss why quality is king when it comes to content creation.

Special thanks to our sponsors:

 

In This Episode

  • What it means to have quality content
  • How to balance authenticity with polish
  • How to find the right writer
  • Why clear communication is so crucial to hitting the mark with content
  • Why more than just the writing contributes to the overall experience

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Why_Quality_Always_Beats_Quantity_in_Content_Marketing.mp3
Category:content marketing -- posted at: 3:00am EST