The Content Experience Show

Jeff Gangemi, Director of Marketing Communications at Aquent, joins the Content Experience Show to discuss creating content to engage other marketers and the business of being a freelance agency.

 

Special thanks to our sponsors:

 

In This Episode

  • How businesses are balancing in house teams with freelancers
  • How to utilize content when marketing to marketers
  • How to move beyond content about staffing when marketing freelancers
  • Why quality is key with content geared towards marketers

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_Aquent_Markets_Freelancers_to_Marketers.mp3
Category:content marketing -- posted at: 3:00am EDT

Amy Landino, Video Marketing Coach, Author, and Co-Founder/Owner of Vlog Boss Studios and Aftermarq, joins the Content Experience Show to discuss personal re-branding and why video marketing is a long term investment.

 

Special thanks to our sponsors:

 

In This Episode

  • How to approach a personal re-branding
  • Why video is such a powerful tool for relationship building with your audience
  • Why creating video content is a long term investment
  • How to strategize for video based on the format/platform
  • How to improve the overall video experience for your audience

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_to_Build_a_Sustainable_Video_Marketing_Program.mp3
Category:content marketing -- posted at: 3:00am EDT

Adam Rossow and Jonathan Futa, Co-Founders at Threadline Digital, join the Content Experience Show to discuss ways to measure the attitudes and emotional responses of your audience and move past behavioral and vanity metrics.

 

Special thanks to our sponsors:

 

In This Episode

  • How to find meaningful metrics
  • How to set effective goals for your top-of-funnel content
  • How to move past vanity metrics
  • How to measure the feeling your content causes rather than behavior
  • Why “likes” do not equal engagement

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_to_Turn_Emotions_Into_Metrics_1.mp3
Category:content marketing -- posted at: 3:00am EDT

Jeff Pedowitz, President and CEO of The Pedowitz Group, joins the Content Experience Show to discuss the reason many businesses deliver inconsistent experiences and how to move past customer service to being customer-focused.

 

Special thanks to our sponsors:

 

In This Episode

  • How to define “marketing operations” and who should be involved
  • How to shift the focus of marketing to being customer focused
  • The difference between “multi-channel” and “omni-channel” experiences
  • How to help the product team and the content team work together to ensure a wholly consistent experience

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: Why20Customer20Service20Does20Not20Equal20Customer-Focused.mp3
Category:content marketing -- posted at: 3:00am EDT

Allen Gannett, Author and Founder/CEO of TrackMaven, joins the Content Experience to discuss the meaning of creativity, and how you can spark your creative genius to reach your ROI goals and take your marketing to the next level.

 

In This Episode

  • Why creativity is something you can learn
  • Why consuming is so important for creativity
  • How to balance familiarity with novelty
  • How to learn creativity through imitation
  • How to incorporate data into the creative process

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: Harness20the20Creative20Curve20to20Maximize20Your20Marketing.mp3
Category:content marketing -- posted at: 3:00am EDT

Joel Comm, Co-host of the Bad Crypto Podcast, joins the Content Experience Show to discuss creating a podcast that earned over 3.5 million downloads in less than one year and how to approach starting one of your own.

 

Special thanks to our sponsors:

 

In This Episode

  • How to approach starting a podcast
  • What things are essential for starting a podcast
  • How to approach sponsorship as the podcast grows
  • Ways to promote a podcast

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: What20It20Takes20to20Create20a20Wildly20Successful20Podcast.mp3
Category:general -- posted at: 3:00am EDT

John Collins, Director of Content at Intercom, joins the Content Experience Show to discuss taking the focus off of marketing and putting content first.

 

Special thanks to our sponsors:

 

In This Episode

  • Why Intercom is done with “content marketing”
  • How to develop content straight from the experts
  • How to set up an effective editorial calendar
  • How to approach repurposing content

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: Get_Rid_of_Content_Marketing_by_Creating_Better_Content.mp3
Category:content marketing -- posted at: 3:00am EDT

Andy Crestodina, Co-Founder and Chief Marketing Officer at Orbit Media Studios, joins the Content Experience Show to discuss the importance of promotion and creating visible content.

 

Special thanks to our sponsors:

 

In This Episode

  • How company websites have changed from previous decades
  • What mistake many businesses are making with embedded YouTube videos
  • Why content brings long lasting benefits and ads are short term
  • Why promotion is just as important as the quality of your content

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Why_the_Best_Content_Doesnt_Always_Win.mp3
Category:content marketing -- posted at: 3:00am EDT

Joe Griffin, CEO/Co-Founder of ClearVoice, joins the Content Experience Show to discuss strategies for consistently creating good content and the importance of a single editor.

 

Special thanks to our sponsors:

 

In This Episode

  • Why a good managing editor is so important for creating good content in today’s market
  • Why there should be one editor or editing department rather than editors spread throughout multiple departments
  • How to set up a practical content creation plan

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: Why_Your_Content_Team_Needs_an_Editor.mp3
Category:content marketing -- posted at: 3:00am EDT

Tony Holbrook, Executive Director - Global Marketing & Commerce Development at Ingram Micro Commerce & Lifecycle Services, joins the Content Experience Show to discuss effective methods of outreach and strategies for converting prospective customers.

 

Special thanks to our sponsors:

 

In This Episode

  • Why cold calling is not the most effective method of outreach
  • How to effectively connect with prospective clients
  • How to strategically use customer stories and industry data
  • How to focus on relationship building rather than lead source

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.