The Content Experience Show (general)

Robert Rose, self-described Chief Troublemaker at The Content Advisory, joins the Content Experience Show to discuss the importance of a documented content strategy and why you must invest in the long term.

 

Special thanks to our sponsors:

 

In This Episode

  • Why a documented content strategy is crucial
  • Why content marketing is a long term investment
  • Why the content experience should come before format in the content strategy
  • How to determine whether or not various marketing efforts should continue
  • How Netflix and YouTube have affected the world of video content

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: Why_Your_Business_Must_Have_a_Documented_Content_Strategy.mp3
Category:general -- posted at: 3:00am EDT

Lauren Teague, Strategist at Convince & Convert, joins the Content Experience Show to discuss strategies for engaging through real-time content.

 

Special thanks to our sponsors:

 

In This Episode

  • Why social marketing for sports requires a much more nimble approach than traditional marketing
  • How Lauren and her team strategize real-time content
  • How to use real-time content to become part of the customer experience
  • How to prepare for real-time without being manufactured

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: How_to_Build_a_Real-Time_Content_Strategy.mp3
Category:general -- posted at: 3:00am EDT

Joel Comm, Co-host of the Bad Crypto Podcast, joins the Content Experience Show to discuss creating a podcast that earned over 3.5 million downloads in less than one year and how to approach starting one of your own.

 

Special thanks to our sponsors:

 

In This Episode

  • How to approach starting a podcast
  • What things are essential for starting a podcast
  • How to approach sponsorship as the podcast grows
  • Ways to promote a podcast

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: What20It20Takes20to20Create20a20Wildly20Successful20Podcast.mp3
Category:general -- posted at: 3:00am EDT

Alexis Teichmiller, Affiliate Manager at ConvertKit, joins the Content Experience Show to discuss the power of partnering with your customers over traditional influencers.

 

Special thanks to our sponsors:

 

In This Episode

  • How ConvertKit built a successful affiliate marketing program
  • How to balance branding with personal testimony with your affiliates
  • Why affiliates are different from influencers
  • How your business can start building an affiliate program

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_to_Build_a_Thriving_and_Profitable_Affiliate_Program.mp3
Category:general -- posted at: 3:00am EDT

David Priemer, Founder and Chief Sales Scientist at Cerebral Selling, joins the Content Experience Show to discuss ways to keep your brand’s message compelling and consistent.

 

Special thanks to our sponsors:

 

In This Episode

  • Why every member of your business contributes to sales
  • How to empathize with your audience
  • How to simplify your brand’s message to “go down smoothly”
  • How to quickly create relevance through polarization
  • Why the product you’re selling includes the customer’s experience

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_Cerebral_Selling_Creates_Relevance_Through_Empathy.mp3
Category:general -- posted at: 3:00am EDT

Tom Webster, Vice President of Strategy and Marketing at Edison Research, stops by the Content Pros Podcast today to discuss strengthening content with trusted research as well as remembering to be curious, and create content you are proud of to resonate with your audience.

Direct download: Tom_Webster_-_Content_Pros.m4a
Category:general -- posted at: 8:00am EDT

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