The Marketer's Journey (general)

Don’t choose an opportunity based on the role. Look for a cause, not a job (something you’re so excited about that you’ll do pretty much anything to be a part of that story).

On this episode, I interview Latane Conant, CMO at 6sense:

What we talked about:

  • Why she chooses her job based on a cause she believes in
  • All about the details of implementing V2MOM 
  • Keeping your inner kid and being an unofficial waterski instructor

Check out these resources we mentioned:

Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.

Direct download: The_Marketers_Journey_-_Latane_Conant.mp3
Category:general -- posted at: 1:00am EST

What’s it like in your first year of your first job as head of marketing? For one thing, you have to build your team.

On this episode, I interview James Winter, VP of Marketing at Brandfolder, about his first year in his first VP marketing role.

What we talked about:

  • From job hopper to explosive growth at his first VP role
  • Sell to the buyers, not to the analysts
  • If you’re looking for the trip of a lifetime, go to Colombia

Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.

Direct download: The_Marketers_Journey_-_James_Winter.mp3
Category:general -- posted at: 12:00am EST

82% of the buying cycle is spent doing research, but not research that includes talking to salespeople. It’s in front of their computers or phones.

On this episode, I interview Christina Bottis, CMO at Coyote Logistics

What we talked about:

  • Career Journey: Mentors who encourage you to leave the comfort zone are everything
  • Customer Journey: Creating the buyer journey starts with empathy with the buyer
  • Personal Journey: How to love your work travel and keep yourself balanced

Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.

Direct download: The_Marketers_Journey_-_Christina_Bottis.mp3
Category:general -- posted at: 1:00pm EST

To create trust in the buyer’s journey, you have to be consistent. Just as employees have to buy into the brand of their organizations, buyers have to buy into the brand and the product.

On this episode, I interview Julie Springer, CMO at TransUnion, about how to build a consistent brand — and therefore build trust:

What we talked about:

  • Career Journey: your team will fail without a sense of mutual trust
  • Buyer’s Journey: brand consistency is everything
  • Personal Journey: work/life balance often means ditching your phone

Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.

Direct download: The_Marketers_Journey_-_Julie_Springer.mp3
Category:general -- posted at: 12:30pm EST

Marketing is a discipline with a lot of functionally specific excellence—and a good CMO will let them get on with their expertise. CMOs have to be able to explain the executive team’s needs to the marketing team and vice versa.

On this first episode of The Marketer’s Journey, I got to talk with Maria Pergolino, Chief Marketing Officer at Forbes Communications Council.

What we talked about:

  • Why you should let the email marketer get on with sending email
  • How Maria’s high points were also her low points
  • The 2 pieces of advice for a senior marketer to jump into the executive team
  • Mentorship vs. Sponsorship
  • Balancing over 80,000 customers


Find The Marketer’s Journey on Apple Podcasts, Spotify, and here.

Direct download: The_Marketers_Journey_-_E01_-_Maria_Pergolino_-_Version_2.mp3
Category:general -- posted at: 12:00pm EST

I love speaking to marketing leaders…learning about how they got where they are, what worked and what backfired. I also love having them challenge my ideas. It gives me a fresh perspective that I can take back and share with my team.

So many times when I’ve been having these conversations I’ve wished we’d been recording them — there’s just so much value in what these leaders have to say. Well, get ready. Because from now on, that’s exactly what we’re doing. 

This is Episode 0, our introductory episode, of The Marketer’s Journey. In this episode you’ll get to know our host, Randy Frisch, CMO at Uberflip. We’ll also talk about what you can expect this show to look like going forward.


Robert Rose, self-described Chief Troublemaker at The Content Advisory, joins the Content Experience Show to discuss the importance of a documented content strategy and why you must invest in the long term.

 

Special thanks to our sponsors:

 

In This Episode

  • Why a documented content strategy is crucial
  • Why content marketing is a long term investment
  • Why the content experience should come before format in the content strategy
  • How to determine whether or not various marketing efforts should continue
  • How Netflix and YouTube have affected the world of video content

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: Why_Your_Business_Must_Have_a_Documented_Content_Strategy.mp3
Category:general -- posted at: 3:00am EST

Lauren Teague, Strategist at Convince & Convert, joins the Content Experience Show to discuss strategies for engaging through real-time content.

 

Special thanks to our sponsors:

 

In This Episode

  • Why social marketing for sports requires a much more nimble approach than traditional marketing
  • How Lauren and her team strategize real-time content
  • How to use real-time content to become part of the customer experience
  • How to prepare for real-time without being manufactured

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: How_to_Build_a_Real-Time_Content_Strategy.mp3
Category:general -- posted at: 3:00am EST

Joel Comm, Co-host of the Bad Crypto Podcast, joins the Content Experience Show to discuss creating a podcast that earned over 3.5 million downloads in less than one year and how to approach starting one of your own.

 

Special thanks to our sponsors:

 

In This Episode

  • How to approach starting a podcast
  • What things are essential for starting a podcast
  • How to approach sponsorship as the podcast grows
  • Ways to promote a podcast

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: What20It20Takes20to20Create20a20Wildly20Successful20Podcast.mp3
Category:general -- posted at: 3:00am EST

Alexis Teichmiller, Affiliate Manager at ConvertKit, joins the Content Experience Show to discuss the power of partnering with your customers over traditional influencers.

 

Special thanks to our sponsors:

 

In This Episode

  • How ConvertKit built a successful affiliate marketing program
  • How to balance branding with personal testimony with your affiliates
  • Why affiliates are different from influencers
  • How your business can start building an affiliate program

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_to_Build_a_Thriving_and_Profitable_Affiliate_Program.mp3
Category:general -- posted at: 3:00am EST

David Priemer, Founder and Chief Sales Scientist at Cerebral Selling, joins the Content Experience Show to discuss ways to keep your brand’s message compelling and consistent.

 

Special thanks to our sponsors:

 

In This Episode

  • Why every member of your business contributes to sales
  • How to empathize with your audience
  • How to simplify your brand’s message to “go down smoothly”
  • How to quickly create relevance through polarization
  • Why the product you’re selling includes the customer’s experience

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_Cerebral_Selling_Creates_Relevance_Through_Empathy.mp3
Category:general -- posted at: 3:00am EST

Tom Webster, Vice President of Strategy and Marketing at Edison Research, stops by the Content Pros Podcast today to discuss strengthening content with trusted research as well as remembering to be curious, and create content you are proud of to resonate with your audience.

Direct download: Tom_Webster_-_Content_Pros.m4a
Category:general -- posted at: 8:00am EST

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