Content Pros Podcast (content marketing)

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Syndication

Aaron Dun, Senior VP of Marketing at SnapApp, joins the Content Pros Podcast to chat interactive content, experience disruption, marketing's paradigm shift, and how you can use all of this to your advantage.

 

Special thanks to our sponsors:

 

In This Episode

  • Why interactive content should be on every marketer's radar
  • How a new era of content is leading to a major paradigm shift around customer engagement
  • The importance of prospect empathy in curating stellar interactive content
  • Why three-dimensional intersectional thinking around personas, content, and campaigns leads to an effective marketing strategy
  • Why sales doesn't really want more leads and what that means for interactive content

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_to_Thrive_in_the_Era_of_Interactive_Content.mp3
Category:content marketing -- posted at: 6:00am EDT

Scott Brinker, Co-Founder and CTO of ion interactive inc., joins the Content Pros Podcast to share his take on the rapidly expanding arsenal of marketing technology and its effect on customer experience.

 

Special thanks to our sponsors:

 

In This Episode

  • Why the existence of 3,500 different marketing tech solutions is not as terrifying as you might think
  • How to approach finding the right tech solution for your customer experience
  • The evolution of the multi-hub marketing approach
  • Why the future of marketing technology doesn't affect you today
  • How to incorporate technology into building participatory content for your customer

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_to_Intentionally_Stack_Your_Marketing_Deck.mp3
Category:content marketing -- posted at: 6:00am EDT

Park Howell, Founder of Park & Co. and Host of the Business of Story Podcast, joins the Content Pros Podcast to discuss why storytelling is essential for the survival of business (and our species) and how to do it well.

In This Episode:

  • Why stories are important from a Darwinian perspective
  • Park Howell's 10-step story cycle process for great storytelling
  • What is the right length of story for today's attention span
  • What to say to cynics who don't believe in the power of storytelling
  • How to get executives on board to create a bold story for your brand to lean into
  • How REI did it right
  • Why you're already a great storyteller
  • How to re-structure your pitch to gain power and attention

Resources:

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Why_Storytelling_Is_Not_Fluffy_Stuff-_Its_Survival.mp3
Category:content marketing -- posted at: 6:00am EDT

Eric Enge, Founder and CEO of Stone Temple Consulting, joins the Content Pros Podcast to discuss all things SEO: debunking common myths, how to create great SEO without a blog, and the inside scoop on how it all works. 

In This Episode:

  • How important is modern day SEO?
  • Debunking common SEO myths
  • Revisiting the quality vs quantity debate from an SEO perspective
  • How strategic linking has evolved and what you need to do about it
  • Why social media shares can be misleading
  • Why you should stop trying to produce good content
  • Why you don't necessarily need to write a blog to have great SEO
  • How storytelling affects your SEO

Resources:

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_to_Harness_the_Elusive_Power_of_SEO.mp3
Category:content marketing -- posted at: 6:00am EDT


Tom Webster, Vice President at Edison Research, joins the Content Pros Podcast to share his unique perspective on political polling, our so-called shortening attention spans, friction, and his criteria for great content.

In This Episode:

  • How changing news cycles have affected political exit polls in recent years
  • How our own political voting process is the biggest content marketing project in America
  • Why evaluating your own "cost of failure" is crucial when conducting internal studies
  • Why you should think about context before recording your new podcast
  • Why the "fail fast" mentality is perhaps inadvisable
  • "Friction" and how it applies to your content
  • Why our attention spans are not actually getting shorter
  • How third party polling makes your business better

Resources:

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Why_Market_Research_Is_Essential_to_Good_Business.mp3
Category:content marketing -- posted at: 6:00am EDT

Adam New-Waterson, CMO at LeanData, joins the Content Pros Podcast to comment on educational content, ABM strategy, and drawing content inspiration from data with one particular success story involving synonyms and a dress. 

In This Episode:

  • Why marketers are still struggling to get ROI right
  • How synonyms and a fancy dress had a tremendous ROI
  • How to harness the power of visual content
  • How using data points can fuel creative content strategies
  • Why creating content that educates is important
  • What a successful ABM strategy looks like
  • What makes a piece of content effective at the top and bottom of the funnel

Resources:

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Direct download: How_Hiring_a_Journalist_Can_Help_You_Achieve_Tremendous_ROI.mp3
Category:content marketing -- posted at: 6:00am EDT

Matt Tobey, Head Social Media Writer at Comedy Central brings the funny to the Content Pros Podcast as he discusses how he curates some of the wittiest, bite-sized content around for both Twitter and Vine.

In This Episode:

  • Should Twitter expand beyond 140 characters?
  • Balancing an edgy brand voice with serving a wide audience
  • What kind of content works best on Vine
  • Creating a stand-alone Twitter feed that also serves your brand
  • Finding the key to entertaining sponsored content
  • How to measure social media success with less tangible goals
  • Creating a cohesive brand voice that represents a diverse company with diverse content

Resources

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Direct download: How_to_Make_People_Laugh_in_140_Characters_or_Less.mp3
Category:content marketing -- posted at: 6:00am EDT

Our fearless hosts, Chris Moody of Oracle Marketing Cloud and Randy Frisch of Uberflip, take over the mics this week on the Content Pros Podcast to talk about how to improve upon one of the top predicted trends of 2016: sales enablement.

In This Episode:

  • Why “micro-marketing” is a new requirement for the job
  • How marketers can help your sales reps
  • How to create and use an asset catalog to your advantage
  • How to increase communication and transparency between your sales and marketing teams
  • Creating and using best tools to help your sales reps
  • How to effectively use multi-purpose content hubs

Resources:

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_to_Create_Synergy_Between_Sales_and_Marketing_Teams.mp3
Category:content marketing -- posted at: 6:00am EDT

Jeffrey K. Rohrs from Yext and Raj Nijjer from GeoMarketing.com join the Content Pros Podcast this week to share a stunning breakthrough in the industry of location data, how Google is giving more control to business, and why this matters to you. 

Special thanks to our sponsors:

In This Episode:

  • Why location data should matter to you
  • How Yext's recent Google integration has changed the game for your company
  • How to align two separate teams to achieve the same vision
  • How Google has let you down and you may not even know it
  • The importance of a passionate CMO
  • How to balance serving your audience and serving your parent company

Resources:

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_Location_Data_Can_Make_or_Break_Your_Business.mp3
Category:content marketing -- posted at: 6:00am EDT

Clinton Bonner joins the Content Pros Podcast from Topcoder, where he serves as Director of Marketing and Crowdsourcing Strategy, to discuss the power of community, transparency, and finding your innovation rockstar.

Special thanks to our sponsors:

In This Episode:

  • How to serve two audiences at once
  • Identifying and nurturing your "innovation rockstars"
  • How to use your content as "growth indicators"
  • Why FAQs can be your most effective piece of content
  • Streamlining the content creation process
  • The value of transparency and the tactics to achieve it
  • Why listening skills are crucial to effective communication with your audience
  • How to effectively build and nurture a community

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_Transparency_Creates_Engaged_Communities.mp3
Category:content marketing -- posted at: 6:00am EDT