Content Pros Podcast (content marketing)

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S M T W T F S
     
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Syndication

Jeff Cohen, Director of Content Strategy at Oracle Marketing Cloud, joins the Content Pros Podcast to share his approach to strategizing content for an ever-evolving deck of marketing products while looking ahead and planning new and better ways to engage his audience.

 

Special thanks to our sponsors:

 

In This Episode

  • Why good content strategy means higher-level focus
  • How repurposing old successful content leads to increased customer engagement
  • Why planning for next year means working in a state of constant analysis and evaluation
  • How MQLs indicate content plan effectiveness
  • Why gated content isn't the only way to capture a prospect's information

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_to_Energize_Customers_With_Effective_Content_Planning.mp3
Category:content marketing -- posted at: 6:00am EDT

Nick Stein, Senior VP of Marketing at Vision Critical, joins the Content Pros Podcast to discuss the power of journalism experience in building your brand, engaging consumers, and closing sales.

Special thanks to our sponsors:

 

In This Episode

  • How having a former journalist with narrative expertise on staff leads to thought-provoking and actionable content
  • Why being thoughtful with content means more than just getting a good story
  • How connection marketing and sales through high-level storytelling leads to a unified voice throughout the sales funnel
  • Why landing larger accounts doesn't require tens of thousands of leads

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.


Jim D'Arcangelo, Senior VP of Marketing at Booker.com, joins the Content Pros Podcast to share how a smartly structured blog and organized content strategy can triple sales.

 

Special thanks to our sponsors:

 

In This Episode

  • How two focused personas can lead to 70% target market reach
  • How the sales funnel leads to smarter blog structure
  • Why an effective content team means a well-structured marketing department
  • How a basic blog structure leads to easy adaptation and expansion to new verticals

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_the_Right_Content_Strategy_Can_Boost_Lead_Volume_By_400.mp3
Category:content marketing -- posted at: 6:00am EDT

Nick Westergaard, Chief Brand Strategist of Brand Driven Digital, joins the Content Pros Podcast to give guidance and business hacks on creating an effective, realistic, and engaging brand strategy.

 

Special thanks to our sponsors:

 

In This Episode

  • How a well documented content strategy plan leads to effective content, brand buy-in, and advocate recruitment
  • Why a strategy plan does not mean a big, awful, multiple tabbed binder that collects dust
  • How combing through non-digital archives can lead to easy content that fascinates
  • Why a successful strategy can result in having a literal paper map in your pocket

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Better_Strategy_Better_Content_Better_Brand.mp3
Category:content marketing -- posted at: 6:00am EDT

Sangram Vajre, Co-Founder and CMO of Terminus, joins the Content Pros Podcast to share his revolutionary approach to flipping the sales funnel on its head, embracing the competition, and the importance of converting ex-prospects into advocates.

 

Special thanks to our sponsors:

 

In This Episode

  • How the most popular approach to sales is leading to a decrease in customers
  • Why challenging the status quo means embracing the competition
  • How losing prospects leads to gaining advocates
  • Why building a community means proactively adding value to you customer's day

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Why_Your_Sales_Funnel_Is_Probably_Upside_Down.mp3
Category:content marketing -- posted at: 6:00am EDT

Aaron Dun, Senior VP of Marketing at SnapApp, joins the Content Pros Podcast to chat interactive content, experience disruption, marketing's paradigm shift, and how you can use all of this to your advantage.

 

Special thanks to our sponsors:

 

In This Episode

  • Why interactive content should be on every marketer's radar
  • How a new era of content is leading to a major paradigm shift around customer engagement
  • The importance of prospect empathy in curating stellar interactive content
  • Why three-dimensional intersectional thinking around personas, content, and campaigns leads to an effective marketing strategy
  • Why sales doesn't really want more leads and what that means for interactive content

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_to_Thrive_in_the_Era_of_Interactive_Content.mp3
Category:content marketing -- posted at: 6:00am EDT

Scott Brinker, Co-Founder and CTO of ion interactive inc., joins the Content Pros Podcast to share his take on the rapidly expanding arsenal of marketing technology and its effect on customer experience.

 

Special thanks to our sponsors:

 

In This Episode

  • Why the existence of 3,500 different marketing tech solutions is not as terrifying as you might think
  • How to approach finding the right tech solution for your customer experience
  • The evolution of the multi-hub marketing approach
  • Why the future of marketing technology doesn't affect you today
  • How to incorporate technology into building participatory content for your customer

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_to_Intentionally_Stack_Your_Marketing_Deck.mp3
Category:content marketing -- posted at: 6:00am EDT

Park Howell, Founder of Park & Co. and Host of the Business of Story Podcast, joins the Content Pros Podcast to discuss why storytelling is essential for the survival of business (and our species) and how to do it well.

In This Episode:

  • Why stories are important from a Darwinian perspective
  • Park Howell's 10-step story cycle process for great storytelling
  • What is the right length of story for today's attention span
  • What to say to cynics who don't believe in the power of storytelling
  • How to get executives on board to create a bold story for your brand to lean into
  • How REI did it right
  • Why you're already a great storyteller
  • How to re-structure your pitch to gain power and attention

Resources:

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Why_Storytelling_Is_Not_Fluffy_Stuff-_Its_Survival.mp3
Category:content marketing -- posted at: 6:00am EDT

Eric Enge, Founder and CEO of Stone Temple Consulting, joins the Content Pros Podcast to discuss all things SEO: debunking common myths, how to create great SEO without a blog, and the inside scoop on how it all works. 

In This Episode:

  • How important is modern day SEO?
  • Debunking common SEO myths
  • Revisiting the quality vs quantity debate from an SEO perspective
  • How strategic linking has evolved and what you need to do about it
  • Why social media shares can be misleading
  • Why you should stop trying to produce good content
  • Why you don't necessarily need to write a blog to have great SEO
  • How storytelling affects your SEO

Resources:

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_to_Harness_the_Elusive_Power_of_SEO.mp3
Category:content marketing -- posted at: 6:00am EDT


Tom Webster, Vice President at Edison Research, joins the Content Pros Podcast to share his unique perspective on political polling, our so-called shortening attention spans, friction, and his criteria for great content.

In This Episode:

  • How changing news cycles have affected political exit polls in recent years
  • How our own political voting process is the biggest content marketing project in America
  • Why evaluating your own "cost of failure" is crucial when conducting internal studies
  • Why you should think about context before recording your new podcast
  • Why the "fail fast" mentality is perhaps inadvisable
  • "Friction" and how it applies to your content
  • Why our attention spans are not actually getting shorter
  • How third party polling makes your business better

Resources:

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Why_Market_Research_Is_Essential_to_Good_Business.mp3
Category:content marketing -- posted at: 6:00am EDT