Content Pros Podcast (content marketing)

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S M T W T F S
     
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Syndication

Katrina Munsell, Group Manager, Content Marketing at Microsoft, joins the Content Pros Podcast to share how she channels the power of email to increase open and click rates up to 11 times over last year.

 

Special thanks to our sponsors:

 

In This Episode

  • Why email can be the best vehicle for your content
  • How focusing on the design of an email leads to better click through rates
  • Why B2B marketing should really mean person-to-person marketing
  • The successful way to organize your content marketing team to execute the perfect email campaign
  • How multiple clicks can lead higher conversions than single clicks

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: Why_Email_is_Dominating_Over_Social.mp3
Category:content marketing -- posted at: 6:00am EDT

Lauren Goldstein, VP of Strategy & Partnerships at Babcock Jenkins, joins the Content Pros Podcast to discuss content marketing designed around moving businesses forward through storytelling and teamwork.

 

Special thanks to our sponsors:

 

In This Episode

  • How visuals lead to fulfilling content
  • Why great content and storytelling means keeping the business outcome front and center in your mind
  • How marketing that is based on buyer insights and focuses on the bigger picture leads to positive ROI
  • Why bringing content to life means having a diverse set of viewpoints on your team

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.


Jesse Noyes, Senior Marketing Leader, joins the Content Pros Podcast to discuss the evolution of content marketing, the makeup of the modern CMO, and content velocity versus volume.

 

Special thanks to our sponsors:

 

In This Episode

  • Why the diversifying abilities of marketing professionals means a shift in the background and focus of CMOs
  • How good organizational structure leads to high velocity content
  • Why strategy means ruthless prioritization in a multi-functional environment
  • The rise and fall of brand journalism
  • How collaboration between marketing operations, analytics, and sales leads to a decrease in departmental contention

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.


Dave Rigotti, Head of Marketing at Bizible, joins the Content Pros Podcast to discuss how B2B's can successfully measure and obtain positive ROI on their content through multi-touch attribution.

Special thanks to our sponsors:

 

In This Episode

  • Why making every marketing dollar count means measuring content
  • How educational content leads customers down the funnel
  • Why proving ROI means content attribution
  • How mapping your content leads to a profitable content team
  • Why compounding returns on your marketing means owning your community

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_to_Create_Revenue-Generating_B2B_Content.mp3
Category:content marketing -- posted at: 6:00am EDT

Brian Fanzo, CEO of iSocialFanz LLC, joins the Content Pros Podcast to share his successful approach to building community, engaging fans, and closing sales with live video.

 

Special thanks to our sponsors:

 

In This Episode

  • Why an evolving culture means a more casual, humanistic approach to content
  • How a growing variety of social video platforms leads to social marketing segmentation
  • Why a successful social engagement strategy means thinking like a fan
  • How building a community doesn't mean building a following
  • Why live video needs its own strategy

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: Why_Brands_Are_Misusing_Social_Video_and_Losing_Customers.mp3
Category:content marketing -- posted at: 6:00am EDT

Mike Templeman, Founder and CEO of Foxtail Marketing, joins the Content Pros Podcast to discuss the advantage of experience optimization and tailoring content to fit the reality of your customer's behavior.

 

Special thanks to our sponsors:

 

In This Episode

  • Why a perfectly optimized keyword doesn't automatically mean a huge increase in sales
  • How a close review of your lead sources can lead to a complete reframining of your website focus
  • The necessary disappearance of your marketing secret sauce
  • Why quantifying experience means following the actions of your customers
  • How looking at bounce rate and pages per session leads to vital data for optimizing experience

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: The_Fall_of_Keywords_and_the_Rise_of_Experience_Optimization.mp3
Category:content marketing -- posted at: 6:00am EDT

Dave Gerhardt, Marketing Lead at Drift.com, joins the Content Pros Podcast to discuss his revolutionary approach to marketing: killing gated content, removing lead forms, and nurturing sales outside of the traditional funnel method.

 

Special thanks to our sponsors:

 

In This Episode

  • How gated content leads to lost sales from the modern consumer
  • Why succeeding in marketing means remembering what it's like to be a consumer
  • How simplifying metrics leads to clearer and more obtainable marketing goals
  • Why using product qualified leads (as opposed to the standard MQLs) means more organic growth
  • How a change in email tone and appearance can lead to more appealing content on a human level

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: Why_Gated_Content_and_Lead_Forms_Are_Killing_Sales.mp3
Category:content marketing -- posted at: 6:00am EDT

Jeff Cohen, Director of Content Strategy at Oracle Marketing Cloud, joins the Content Pros Podcast to share his approach to strategizing content for an ever-evolving deck of marketing products while looking ahead and planning new and better ways to engage his audience.

 

Special thanks to our sponsors:

 

In This Episode

  • Why good content strategy means higher-level focus
  • How repurposing old successful content leads to increased customer engagement
  • Why planning for next year means working in a state of constant analysis and evaluation
  • How MQLs indicate content plan effectiveness
  • Why gated content isn't the only way to capture a prospect's information

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_to_Energize_Customers_With_Effective_Content_Planning.mp3
Category:content marketing -- posted at: 6:00am EDT

Nick Stein, Senior VP of Marketing at Vision Critical, joins the Content Pros Podcast to discuss the power of journalism experience in building your brand, engaging consumers, and closing sales.

Special thanks to our sponsors:

 

In This Episode

  • How having a former journalist with narrative expertise on staff leads to thought-provoking and actionable content
  • Why being thoughtful with content means more than just getting a good story
  • How connection marketing and sales through high-level storytelling leads to a unified voice throughout the sales funnel
  • Why landing larger accounts doesn't require tens of thousands of leads

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.


Jim D'Arcangelo, Senior VP of Marketing at Booker.com, joins the Content Pros Podcast to share how a smartly structured blog and organized content strategy can triple sales.

 

Special thanks to our sponsors:

 

In This Episode

  • How two focused personas can lead to 70% target market reach
  • How the sales funnel leads to smarter blog structure
  • Why an effective content team means a well-structured marketing department
  • How a basic blog structure leads to easy adaptation and expansion to new verticals

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_the_Right_Content_Strategy_Can_Boost_Lead_Volume_By_400.mp3
Category:content marketing -- posted at: 6:00am EDT