Content Pros Podcast (content marketing)

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S M T W T F S
     
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Syndication

David Fortino, Senior VP of Audience and Product at the Netline Corporation, joins the Content Pros Podcast to share his approach to achieving lead gen success with content distribution and personalization.

Special thanks to our sponsors:

 

In This Episode

  • Why the quality of lead gen no longer means aquiring appropriate contact information
  • How aiming for personalization leads to gathering data that drives content that converts
  • Why taking your content to the next level of personalization means moving beyond personas
  • How relevant content shaped by data and client insights leads to moving your brand ahead of the competition

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: Why_Content_Distribution_Matters_More_Than_Curation.mp3
Category:content marketing -- posted at: 6:00am EDT

Rick Wion, Senior Director of Consumer Engagement at The Kellogg Company, joins the Content Pros Podcast from CMWorld to discuss how creating conversations with consumers inspires content, and the variety of approaches he takes to share a story.

 

Special thanks to our sponsors:

 

In This Episode

  • How to manage your brand's reputation based on the quantitative research of what your audience wants
  • The variety of approaches you can take to tell amazing stories
  • How building brand reputation increases revenue
  • What the key differences are in audience reach between a microsite and social media platforms

 

Resources

 


Visit ContentProsPodcast.com for more insights from your favorite content marketers.


Dan Levy, Content Director at Unbounce, joins the Content Pros Podcast to discuss how Agile methodology can transform and re-energize content marketing teams into conversion machines.

 

Special thanks to our sponsors:

 

In This Episode

  • How the traditional marketing channel structure leads to bumping against each other and wasted resources
  • Why agility means being able to accomplish objectives without needing to go outside the squad
  • How cross-functional teams lead to a deeper dive into understanding the buyer's journey
  • The importance of super-groups in cross-team communication

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_Agile_Content_Marketing_Powers_Up_Your_Sales_Funnel.mp3
Category:content marketing -- posted at: 6:00am EDT

Justin Levy, Director of Social Marketing at Citrix, joins the Content Pros Podcast to share how Citrix cultivates content to fill 80 blog posts per month while pushing free SEO real estate through Wikipedia.

 

Special thanks to our sponsors:

 

In This Episode

  • How an open publishing system for internal content leads to a decrease in employee advocacy and engagement
  • Why a consistent voice for a corporate blog means maintaining consistent voices for different personas
  • The dangers and advantages of tagging
  • How incorporating Wikipedia management into marketing leads to a deep SEO strategy

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 


Mike Stiles, Global Content Strategy Manager for IHG, joins the Content Pros Podcast to discuss the fine art of overseeing and managing content for multiple brands.

Special thanks to our sponsors:

In This Episode

  • How juggling multiple brands can lead to content chaos
  • Why empowering your enterprise means stepping back and acting more as a consultant than a manager
  • How your brands can lead your content to success
  • Why developing a solid marketing plan means investing in content

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_to_Unify_Content_in_a_Multi-Brand_Enterprise_System.mp3
Category:content marketing -- posted at: 6:00am EDT

Allen Gannett, CEO of TrackMaven, joins the Content Pros Podcast to discuss navigating and avoiding the terrifying reality of an explosion in content quantity that is leading to decreased engagement.

 

Special thanks to our sponsors:

 

In This Episode

  • Why the explosion in content quantity does not mean a similar increase in engagement
  • How relevance leads to content that is powerful and impactful
  • How evergreen content leads to long-tail reports that draw customers back every year
  • Why focusing on essential channels means being ok with a smaller quantity of content that has bigger impact
  • How the nonstop stream of innovation in marketing can make or break your career

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 


David B. Thomas, Senior Director of Inbound Marketing at Leadspace, joins the Content Pros Podcast to share his approach to mining data for effective and motivating content that generates leads and closes sales.

 

Special thanks to our sponsors:

 

In This Episode

  • Why effective content marketing means taking the information you already have and customizing it for your audience
  • How careless and shallow personalization leads to a decrease in content efficiency
  • Why successful account-based marketing means having a vigorous content marketing plan
  • How up-to-date customer data leads to more accurate content

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_to_Utilize_Data_to_Create_Breakthrough_Content.mp3
Category:content marketing -- posted at: 6:00am EDT

Jay Baer, President of Convince & Convert, joins the Content Pros Podcast to discuss converting haters into advocates, mining complaints for impactful and effective content, and the profitable power of a focused customer retention plan.

 

Special thanks to our sponsors:

 

In This Episode

  • Why thinking through to customer retention means creating content that embraces feedback
  • How creating content solely for customer acquisition leads to a decrease in revenue
  • Why cultivating current customers means built-in advocacy between sales and marketing
  • The power and relevance of customer service to content creation
  • Why the public forum of social media griping means a huge opportunity for businesses

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_Haters_Inspire_Powerful_Content.mp3
Category:content marketing -- posted at: 6:00am EDT

Brian Miske, Chief Marketing Officer at KPMG MSLP, joins the Content Pros Podcast to discuss the power of content to influence strategy, shape and extend consumer conversations, and ultimately drive market changes.

 

Special thanks to our sponsors:

 

In This Episode

  • Why success means strategically thinking of content as a filter
  • How conversational content leads to shaping the market
  • Why understanding your consumer's values means keeping in mind a large number of personas
  • How understanding strategy behind the conversations leads to winning content
  • Why marketing today means creating and extending two-way dialogue via multiple channels
  • The communication concept of 30/3/30

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: Activating_Strategy_With_Conversational_Content.mp3
Category:content marketing -- posted at: 6:00am EDT

Victor Yocco, Research Director at EY-Intuitive, joins the Content Pros Podcast to discuss how user-experience can make or break your brand's success.

Special thanks to our sponsors:

 

In This Episode

  • How usability testing leads to more engaging and effective content
  • Why communicating with your audience means taking a break from the jargon
  • How personas lead to a more refined, sometimes recalibrated, message and customer journey
  • The three different customer values and how they work in content creation

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Driving_Conversions_Through_User_Experience.mp3
Category:content marketing -- posted at: 6:00am EDT