Content Pros Podcast (content marketing)

David Lewis, CEO of DemandGen, joins the Content Pros Podcast to discuss how to meet your customers at the right time, with the right content, on the right platform, and what that means when it comes to shopping for MarTech.

 

Special thanks to our sponsors:

 

In This Episode

  • Why a client that is considering switching demand generation platforms is an opportunity, not a threat
  • How broadening what you consider resources leads to identifying content everywhere
  • Why mapping the buyer's journey means structuring conversations
  • How the getting excited about shiny things leads to precarious footing for your job
  • Why incorporating new technology into the workplace means conversationally touring your company first

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_Chasing_Shiny_MarTech_Can_Get_You_Fired.mp3
Category:content marketing -- posted at: 6:00am EDT

Paul Roetzer, Founder and CEO of PR 20/20, joins the content pros podcast to discuss how artificial intelligence is revolutionizing content by utilizing data to efficiently create content, cutting down production time and freeing marketers up to focus on successfully executing strategy.

 

Special thanks to our sponsors:

 

In This Episode

 

  • Why enhancing your marketer’s knowledge and capabilities means using artificial intelligence
  • How smartly utilizing AI leads to rapid and granular data processing, content personalization, and customer behavior predictions
  • How training machines natural language generation can transform your content and shorten your production time from hours down to seconds
  • Why incorporating AI doesn’t mean replacing humans with computers

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: What_the_Heck_Is_AI_and_How_Can_It_Transform_Content_.mp3
Category:content marketing -- posted at: 6:00am EDT

Brandon Andersen, Chief Strategy Officer at Ceralytics, joins the Content Pros Podcast to share how he has developed and applied content intelligence to take the guess work out of creating successful content.

Special thanks to our sponsors:

 

In This Episode

  • Why taking the guess work out of content success means using content intelligence
  • How trusting your customer advocates with content intelligence leads to more intuitive and accurate content
  • Why ensuring relevant content means reframing the entire company culture to be customer-centric
  • How an in-depth understanding and awareness of your customer's journey leads to content creation aligned with the funnel

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_to_Use_Predictive_Analytics_to_Create_Dynamite_Content.mp3
Category:content marketing -- posted at: 6:00am EDT

Amy Schmittauer, Author and Video Marketing Consultant at Vlog Boss Studios, joins the Content Pros Podcast to discuss how video is making content more relevant, shareable, and engaging on all platforms.

Special thanks to our sponsors:

 

In This Episode

  • Why vlogging doesn't mean keeping content to one social platform
  • How understanding the party of the platform leads to achieving shareability
  • Why B2C vlogging means jumping in feet first with your phone
  • Why optimizing your vlogging means knowing where the platform lies along the funnel
  • How letting go of creative control leads to successful influencer placement and marketing

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_to_Transform_Your_Content_by_Vlogging_Like_a_Boss.mp3
Category:content marketing -- posted at: 6:00am EDT

Travis Wright, CMO and Chief Marketing Technologist for CCP.Digital, joins the Content Pros Podcast to discuss how content plays a major role in the three major digital trends of today.

 

Special thanks to our sponsors:

 

In This Episode

  • Why successful social selling means the entire organization needs to be socially savvy
  • How focusing on technology last leads to creating an integrated and impactful social business strategy for your organization
  • Why creating content for stages of the funnel means focusing on buyers and customers separately
  • How flexible content marketing means being ready to react to everything at any time
  • Why combining technology with excellent service means developing account-based content advertising

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: The_Real_Impact_of_Content_on_Social_Selling.mp3
Category:content marketing -- posted at: 6:00am EDT

Nick Steeves, Chief Product Officer at Wishpond, joins the Content Pros Podcast to share his success with pop-ups, microsites, and contextual call-to-actions.

 

Special thanks to our sponsors:

 

In This Episode

  • How effective, targeted pop-up management leads customers beyond annoyance to conversion
  • Why marketing to marketers means taking off the black hat and providing straight value
  • How creating a microsite can lead to keyword dominance
  • Why a convincing call-to-action means moving the C2A from the bottom to the top

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_a_Microsite_Can_Take_Your_Content_to_the_Next_Level.mp3
Category:content marketing -- posted at: 6:00am EDT

Claire Suellentrop, Director of Marketing at Calendly, joins the Content Pros Podcast to discuss how infusing content marketing throughout an organization plays a vital role in the success of startups.

 

Special thanks to our sponsors:

 

In This Episode

  • Why content marketing for a startup means a blending marketing with sales and infusing it throughout the organization
  • How understanding the right positioning for your product leads to natural story-based content that sells
  • Why developing impactful content around customer success means rolling up your sleeves and diving into data
  • How understanding and adapting to the current stage of growth for your company leads to more successful content

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_to_Find_Startup_Success_Through_Content.mp3
Category:content marketing -- posted at: 6:00am EDT

Jess Ostroff, Managing Editor and Executive Producer for Convince & Convert, joins the Content Pros Podcast to share her secret to building long-term brand recognition and credibility through content.

Special thanks to our sponsors:

 

In This Episode

  • How the evolving world of marketing leads to learning on the fly
  • Why producing in the modern media realm means doubling as IT support
  • How podcasting leads to a more unique and personal connection with an audience that builds your credibility and brand
  • Why maintaining credibility means keeping a healthy amount of skepticism for new developments
  • How content atomization leads to wider reach and greater insight into what your audience wants
  • Why building your brand up means drilling down in content

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.


Pamela Muldoon, Revenue Marketing Coach for The Pedowitz Group, joins the Content Pros Podcast to share her approach to keeping content relevant, impactful, and manageable beyond the campaign.

 

Special thanks to our sponsors:

 

In This Episode

  • Why being a subject matter expert means putting content updates into your workflow
  • How reframing content for individual personas leads to a fresh, impactful look at old ideas
  • Why an endless supply of content means revisiting what you already have
  • How an internal content champion leads to successful campaigns in even the most regulated of industries

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_to_Give_Your_Content_the_Legs_to_Run_a_Marathon.mp3
Category:content marketing -- posted at: 6:00am EDT

Robyn Itule, Senior Manager of Brand, Content, and Communications at Insight, joins the Content Pros Podcast to discuss the unlikely source for your best content and the dangers of being too present.

 

Special thanks to our sponsors:

 

In This Episode

  • How learning leads to conversations and sales
  • Why meaningful content means connecting your readers to meaning that you define
  • How the industry you're working with leads to different approaches to content
  • Why measuring successful content means looking as far into the funnel as possible
  • How focusing on the now of content leads to complicated contradictions down the line

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_to_Find_Content_in_Your_Data.mp3
Category:content marketing -- posted at: 6:00am EDT