The Content Experience Show (content marketing)

Robert Rose, Chief Strategy Officer for the Content Marketing Institute, joins the Content Pros Podcast to discuss why he thinks it's time to kill marketing and start fresh with content that stands apart from sales.

Special thanks to our sponsors:

In This Episode

  • Why being a leader in your field means creating content that stands apart from sales as its own business asset
  • How the campaign approach to content leads to diluted and unoriginal material
  • Why content marketing doesn't mean the same thing as advertising
  • How a well-thought out strategic plan for content marketing leads to the content team being pro-active partners instead of reactive machines

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Why_Robert_Rose_Wants_to_Kill_Marketing.mp3
Category:content marketing -- posted at: 3:00am EDT

Melanie Deziel, Branded Content Consultant and Speaker for Mdeziel Media, joins the Content Pros Podcast to share how native advertising is the most underrated form of content marketing. 

Special thanks to our sponsors:

In This Episode

  • How outbound content leads to new customers in unlikely places
  • Why becoming a customer's natural choice means answering questions about your role and the emotions associated with it
  • How approaching placement without a story pre-written leads to better, more engaging content
  • Why finding the best placement means looking at your alignment, sources, and format

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.


Michele Linn, VP of Content for the Content Marketing Institute, joins the Content Pros Podcast to share her three pillars to a successful content strategy. 

Special thanks to our sponsors:

In This Episode

  • Why having a content marketing strategy means having more than just content
  • How a lot of noise in the content marketplace leads to the perfect opportunity for a talented marketer
  • Why creating better content means doing less of it
  • How stepping back leads to stepping forward in content strat

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.


Delaney Turner, Director of Content Strategy for Demand Spring, joins the Content Pros Podcast to discuss why long-form documentary videos are the type of content that keeps on giving when it comes to qualified leads and long-range content planning.

Special thanks to our sponsors:

 

In This Episode

  • How short-form documentary-style video content leads to new revelations about your customers
  • Why top-of-funnel content doesn’t mean sticking to only short clips or still images
  • How humanizing your brand through long-form videos leads to highly qualified leads and a positive reframing of your brand in the eyes of potential customers
  • Why planning a year’s worth of content means shooting one documentary

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.


Nate Skinner, VP of Product Marketing for Salesforce Pardot, joins the Content Pros Podcast to discuss the power of AI's place in all of the marketing puzzle, from the administrative operations to sales.

Special thanks to our sponsors:

In This Episode

  • How using AI in your marketing strategy leads to streamlined business operations and effective sales teams
  • Why successfully incorporating AI means keeping some of your old tools to complement the new ones
  • How mining for prospects with the help of AI leads to customers you didn’t even know existed
  • Why AI integration means alignment between sales and marketing

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.


Melissa Hodai, Digital Content Team Manager for Allstate, joins the Content Pros Podcast to discuss how a content strategy that focuses on long-term cultivation instead of immediate viral success has lead to conversions and industry awards.

Special thanks to our sponsors:

In This Episode

  • Why cultivating a good content strategy means looking to Google and data first
  • How chasing unicorn viral content leads to uninspiring and failing content over the long term
  • Why reviewing metrics successfully means understanding that not all metrics are equally important
  • How understanding and embracing your workhorse content leads to a focused strategy with strong conversion points

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.


Nathan Ellering, Head of Marketing Demand Generation at CoSchedule, joins the Content Pros Podcast to share how they maintain organic reach by actually having the best content on the internet.

Special thanks to our sponsors:

In This Episode

  • Why cultivating organic reach means being committed to being the best of the best on the internet
  • How researching your own content leads to an increase of quality and leads over time
  • Why a winning content strategy means a thorough writing plan that schedules months into the future
  • How a workflow that includes a workback leads to better execution and less stress

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_CoSchedule_Creates_the_Best_Content_on_the_Internet.mp3
Category:content marketing -- posted at: 3:00am EDT

Brandon Redlinger, Director of Growth at Engagio, joins the Content Pros Podcast to share how they have found a winning strategy by embracing the classic content vehicle of email.

Special thanks to our sponsors:

In This Episode

  • Why a successful email campaign means keeping sales and marketing on the same page
  • How over-automation leads to a disconnect between brands and their customers
  • Why respecting tiered personas means cutting out the HTML messages beyond a certain level
  • How fewer links to content in emails leads to more engagement

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_Engagio_Is_Winning_With_Email.mp3
Category:content marketing -- posted at: 3:00am EDT

Jess Ostroff, Managing Editor at Convince & Convert, takes listeners on the road to überflip's Content Experience to hear from content pros such as Ann Handley, Andy Crestodina, and Jay Baer on what's broken with content marketing today and how to fix it.

Special thanks to our sponsors:

In This Episode

  • How collaborating and networking leads to more successful content and a flourishing career
  • Why getting your audience to read your content means speaking to them as a peer instead of a brand
  • How relevant content leads to a busy audience finding the time to listen and read it
  • Why execution of good ideas is more important than generation of great ideas

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Content_Pros_LIVE_at_The_Content_Experience.mp3
Category:content marketing -- posted at: 3:00am EDT

Sangram Vajre, Co-Founder and CMO of Terminus, joins the Content Pros Podcast to discuss how a focus on engagement paired with collaboration between sales and marketing can drive business forward.

Special thanks to our sponsors:

In This Episode

  • Why successful content marketing means more than lead generation
  • How accurately measuring engagement leads to more efficient sales team
  • How a close and cooperative relationship between sales and marketing leads to better results for both teams
  • Why a lack of synchronization means an opportunity to become a leader from within

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Why_Terminus_Measures_Content_Success_Through_Collaboration.mp3
Category:content marketing -- posted at: 3:00am EDT