The Content Experience Show (content marketing)

Christine Otsuka, Content Marketer at Uberflip, joins the Content Experience Show to discuss her new ebook and who should own the content experience.

 

Special thanks to our sponsors:

 

In This Episode

  • How to define the content experience
  • Why your business already has a content experience
  • How to determine who should own the content experience
  • Why having a content experience manager is important

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_Uberflip_Determines_Who_Owns_the_Content_Experience.mp3
Category:content marketing -- posted at: 3:00am EDT

Michael Barber, SVP and Chief Creative Officer at Godfrey, joins the Content Experience Show to dig deeper into the customer journey.

Special thanks to our sponsors:

 

In This Episode

  • How to help your ideas resonate more clearly whether in content or speaking
  • Why some companies should have a customer experience team
  • How to better understand what your customer is experiencing when interacting with your business

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_Godfrey_is_Improving_the_Customer_Journey.mp3
Category:content marketing -- posted at: 3:00am EDT

Phil Renaud, VP of Engineering at Affinio, joins the Content Experience Show to help us find the most meaningful data through unlikely audience insights.

 

Special thanks to our sponsors:

 

In This Episode

  • How to find relevant audience insights
  • Why data can teach you more about your customers than the customers themselves
  • How the film industry uses data to determine who will should star in a particular movie or show
  • Why demographics no longer matter for audience segmentation

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Why20Demographics20Are20Not20Meaningful20Audience20Insights.mp3
Category:content marketing -- posted at: 3:00am EDT

Kelley O’Brien, Director - Interactive, Digital, Social at Krispy Kreme, joins the Content Experience Show to discuss bringing personal experiences to a worldwide audience.

 

Special thanks to our sponsors:

 

In This Episode

  • How social can be used to engage your audience in product creation
  • Why being a B2C brand with a fun persona still requires strategy and planning
  • How to balance a personal experience with a global experience with a multinational audience

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 


Jenna Rutschman, Director of Marketing and Communications, College of Social and Behavioral Sciences at University of Arizona, joins the Content Experience Show to discuss audience segmentation in higher education.

 

Special thanks to our sponsors:

 

In This Episode

  • Why audience segmentation is important when marketing to a wide range of demographics
  • How the University of Arizona optimizes email for communicating with students
  • How marketing with higher education can differ from other “worlds” of marketing

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 


Jess Ostroff, Director of Calm at Don’t Panic Management, joins the Content Experience Show to discuss finding your specialization and her new book, Panic Proof.

 

Special thanks to our sponsors:

 

In This Episode

  • Why it’s better to find your specialization rather than trying to be a “Jack or Jill of all trades”
  • How to find someone’s specialization
  • How to structure your or your employee’s time to utilize specializations while preventing burnout
  • How to strategically plan out and prioritize your ideas

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_to_Make_Your_Business_Panic_Proof.mp3
Category:content marketing -- posted at: 3:00am EDT

Shane Snow, Founder at Large, and Joe Lazauskas, Editor in Chief and Director of Content Strategy at Contently, join the Content Experience Show to discuss how storytelling can build powerful human connections.

 

Special thanks to our sponsors:

 

In This Episode

  • How to tell good stories that get your message across
  • Why stories are good for more than just marketing
  • How stories help you connect with your audience

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_Contently_Uses_Storytelling_to_Build_Human_Connections.mp3
Category:content marketing -- posted at: 3:00am EDT

Jay Baer, Founder of Convince & Convert, joins the Content Experience Show to discuss Talk Triggers and word of mouth marketing.

 

Special thanks to our sponsors:

 

In This Episode

  • Why all content should be an experience
  • What it means to have a content experience
  • How to build a strategy for word of mouth marketing
  • How a talk trigger gives your customers a story

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_to_Create_a_Word_of_Mouth_Marketing_Strategy.mp3
Category:content marketing -- posted at: 3:00am EDT

Anna Hrach, Strategist at Convince & Convert, and Randy Frisch, Co-Founder, CMO, and President of Uberflip, discuss the upcoming changes in the Content Pros Podcast and the importance of the Content Experience.

 

Special thanks to our sponsors:

 

In This Episode

  • Why it’s time to take content creation to the next level
  • Why just having a popular piece of content is not enough

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: Why_Content_Experience_Is_the_New_Content_Marketing.mp3
Category:content marketing -- posted at: 3:00am EDT

Lisa Kenney, Sr. Demand Generation Marketing Manager at Blackbaud, joins the Content Pros Podcast to discuss audience analysis and segmentation.

 

Special thanks to our sponsors:

 

In This Episode

  • How to implement deeper segmentation
  • How to better use data to improve segmentation
  • How to balance creating content for a specific audience and being flexible enough to repurpose it
  • Ways to more efficiently organize content data

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_Blackbaud_Achieves_Deeper_Segmentation.mp3
Category:content marketing -- posted at: 3:00am EDT