The Content Experience Show (content marketing)

David Spark, VP of Marketing and Founder of branded journalism and media consulting firm Spark Media Solutions, joins the Content Pros Podcast to discuss the power of using personal stories and everything you need to know about successful trade shows.

Special thanks to our sponsors:

 

In This Episode:

  • The power of sharing personal experience
  • The best employees to send to trade shows
  • How to make trade shows worth the investment
  • How your behavior reads to others at trade shows
  • Trade show tricks to get your audience interested and create content for your brand
  • The value of influencer relationships

 

Resources:


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Direct download: How_to_Maximize_Your_Trade_Show_ROI.mp3
Category:content marketing -- posted at: 6:00am EDT

In this week's Content Pros episode, our hosts Chris Moody of Oracle Marketing Cloud and Randy Frisch of Uberflip touch on reflections from their myriad interviews with experts: crafting a nuanced experience, managing assets, and constantly innovating.

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In This Episode:

  • How to provide the right experience for each channel
  • The most important factors when determining whether to promote gated or non-gated content
  • Identifying when you're innovating vs. following the "format"
  • Why creating more nuanced content matters
  • How globalization affects your content strategy
  • Best practice marketing tools
  • Why you should have a "librarian" on staff

Resources: 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: Why_Content_Experience_Matters.mp3
Category:content marketing -- posted at: 6:00am EDT

Mike McGrail joins the Content Pros podcast from Administrate, where he serves as their new Marketing Director, to discuss onboarding, teaching, and training a team in ways that cause them to be more efficient, current, and satisfied. 

Special thanks to our sponsors:

 

In This Episode

  • How to encourage a corporate learning environment
  • How to invest in on-trend learning sources
  • The significance of keeping your team current
  • Developing a T-shaped marketer
  • How to instill confidence in your team members and grow their potential
  • How to resist content shock

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Why_Growing_a_Teaching_Company_Improves_Your_Bottom_Line.mp3
Category:content marketing -- posted at: 6:00am EDT

Jeffrey L. Cohen joins the podcast from Oracle Marketing Cloud, where he serves as Director of Content Strategy, to share his insights into the gated content debate, blogging, and predictions from the top marketers about the kinds of changes 2016 will bring.

Special Thanks to Our Sponsors:

In This Episode:

  • Exploration of the controversial “Content Gate”
  • How to format blog posts most effectively
  • How to use channel and asset as indicators of gating preference
  • Why the funnel isn’t really dead
  • Why lead generation shouldn’t actually be our total focus
  • Why data is so crucial and too oft forgotten
  • Where to find the best data backed predictions for 2016

Resources:

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

 

Direct download: How_to_Determine_When_and_Where_to_Gate_Your_Content.mp3
Category:content marketing -- posted at: 6:00am EDT

Ron Tite joins Content Pros to share the sage wisdom he's gleaned from "worrying about tomorrow" as CEO of the Tite Group, including necessary mental shifts in content marketing, simplicity, authenticity, and just making things better one day at a time.

 

Special thanks to our sponsors:

In This Episode:

  • How to use "OTT" or "over-the-top content"
  • How the content spectrum has changed and why that's important
  • How the decrease in editorial integrity affects you and your content
  • "Why it's better to own than to rent" applied to content marketing
  • How to deal with the hecklers
  • Why most people don't know their clients' true competitors
  • What you can learn from Donald Trump

Resources:

Visit ContentProsPodcast.com for more insights from your favorite content marketers.


Mathew Sweezey, Principal of Marketing Insights at Salesforce, joins Content Pros to discuss predictive marketing insights: how to lead consumers down your funnel and adjust best practices while staying current in the changing landscape of marketing technology.

Special thanks to our sponsors:

In This Episode:

  • Forecasting the marketing trends of 2016
  • How to adjust best practices to keep up with evolution of marketing automation
  • The importance of moving your content creation from waterfall planning and execution to agile
  • How to keep 70% of your content from going unused
  • The future of distributing content responsibility across departments, influencing every stage of the buying cycle
  • Why IT is crucially important to your marketing department

Resources:

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_to_Use_Marketing_Forecasts_to_Improve_Your_Strategy.mp3
Category:content marketing -- posted at: 6:00am EDT

Joe Chernov, VP of Marketing at InsightSquared, joins the podcast to discuss horizontal content integration, measuring the value of enablement content, and helping companies find their balance between pure inbound marketing and ABM.

 

Special thanks to our sponsors:

 

In This Episode:

  • How to flip content marketing from vertical function to horizontal function
  • How to provide quality content for all stages of the funnel and convince your superiors to support it
  • Working with sales reps for better use of enablement content
  • Finding balance between pure ABM and pure inbound marketing for mid-sized companies
  • Finding balance between quantity and quality in content marketing
  • Redefining content success with the rise of the ABM model

 

Resources:

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_to_Diversify_Your_Content_Strategy_for_Maximum_Success.mp3
Category:content marketing -- posted at: 6:00am EDT

​Pat Spenner, Strategic Initiatives Leader at CEB, a best-practice insight and technology company, joins the podcast with some hard-hitting research that challenges conventional sales wisdom by rejecting personalization and focusing on one persona: the mobilizer.

Special thanks to our sponsors:

In This Episode:

  • Five sales rep profiles and the highest performing approach for sales reps
  • The most important numbers to crack the code of sales
  • The seven profiles of stakeholders
  • The problem with personalization
  • Creating the most valuable content
  • How to sell to stakeholders successfully
  • The profound importance of mobilizers and how to market to them

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_to_Take_the_Challenger_Approach_to_Content_Marketing.mp3
Category:content marketing -- posted at: 6:00am EDT

Tommy Walker, Editor-in-Chief of the Shopify Plus blog, joins Content Pros to discuss his secrets to marketing to different audiences, how he helped triple Shopify Plus’s traffic, and what his all-important publishing code has to do with it.

 

Special Thanks to Our Sponsors:

 

In This Episode:

  • The differences between marketing to small businesses and large enterprise companies
  • The purpose of the all-important publishing code
  • The importance of creating organic feedback loops
  • How a publishing code can ease onboarding processes
  • What we can all learn from Buzzfeed

 

Resources:

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: The20Blog20Code_20Finding20the20Soul20of20Your20Content.mp3
Category:content marketing -- posted at: 6:00am EDT

Matt Stephenson, Community Manager for Global Symantec, shares nuggets of wisdom about finding your way into a new client base by being an authentic version of yourself, learning the language, and establishing trust. 

Special thanks to our sponsors:

In This Episode:

  • Establishing credibility in a community
  • Assimilating into a new community culture
  • Appeasing higher-ups while speaking to your audience
  • Taking risks to build community
  • Trusting a focused viewpoint

Resources:

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Learning_to_Speak_Your_Communitys_Language.mp3
Category:content marketing -- posted at: 6:00am EDT