Content Pros Podcast (content marketing)

Joe Chernov, VP of Marketing at InsightSquared, joins the podcast to discuss horizontal content integration, measuring the value of enablement content, and helping companies find their balance between pure inbound marketing and ABM.

 

Special thanks to our sponsors:

 

In This Episode:

  • How to flip content marketing from vertical function to horizontal function
  • How to provide quality content for all stages of the funnel and convince your superiors to support it
  • Working with sales reps for better use of enablement content
  • Finding balance between pure ABM and pure inbound marketing for mid-sized companies
  • Finding balance between quantity and quality in content marketing
  • Redefining content success with the rise of the ABM model

 

Resources:

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_to_Diversify_Your_Content_Strategy_for_Maximum_Success.mp3
Category:content marketing -- posted at: 6:00am EST

​Pat Spenner, Strategic Initiatives Leader at CEB, a best-practice insight and technology company, joins the podcast with some hard-hitting research that challenges conventional sales wisdom by rejecting personalization and focusing on one persona: the mobilizer.

Special thanks to our sponsors:

In This Episode:

  • Five sales rep profiles and the highest performing approach for sales reps
  • The most important numbers to crack the code of sales
  • The seven profiles of stakeholders
  • The problem with personalization
  • Creating the most valuable content
  • How to sell to stakeholders successfully
  • The profound importance of mobilizers and how to market to them

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_to_Take_the_Challenger_Approach_to_Content_Marketing.mp3
Category:content marketing -- posted at: 6:00am EST

Tommy Walker, Editor-in-Chief of the Shopify Plus blog, joins Content Pros to discuss his secrets to marketing to different audiences, how he helped triple Shopify Plus’s traffic, and what his all-important publishing code has to do with it.

 

Special Thanks to Our Sponsors:

 

In This Episode:

  • The differences between marketing to small businesses and large enterprise companies
  • The purpose of the all-important publishing code
  • The importance of creating organic feedback loops
  • How a publishing code can ease onboarding processes
  • What we can all learn from Buzzfeed

 

Resources:

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: The20Blog20Code_20Finding20the20Soul20of20Your20Content.mp3
Category:content marketing -- posted at: 6:00am EST

Matt Stephenson, Community Manager for Global Symantec, shares nuggets of wisdom about finding your way into a new client base by being an authentic version of yourself, learning the language, and establishing trust. 

Special thanks to our sponsors:

In This Episode:

  • Establishing credibility in a community
  • Assimilating into a new community culture
  • Appeasing higher-ups while speaking to your audience
  • Taking risks to build community
  • Trusting a focused viewpoint

Resources:

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Learning_to_Speak_Your_Communitys_Language.mp3
Category:content marketing -- posted at: 6:00am EST

Erik Deckers, owner of Pro Blog Service, joins Content Pros this week to discuss the importance of investing in creativity, how to produce better content by improving writing skills, and how your mom can boost your marketing success.

Special thanks to our sponsors:

In This Episode:

  • The difference between a good writer and creative artist
  • Tips on becoming a better writer
  • The importance of being relatable
  • The mom exercise for writers
  • Where to find great content ideas
  • Becoming an authority by asking questions

Resources:

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Why_Investing_in_Creativity_Drives_Marketing_Success.mp3
Category:content marketing -- posted at: 6:00am EST

Scott Monty, internationally recognized marketing consultant, joins the Content Pros Podcast this week. Scott's accolades include turning a little known company like Ford around using social media and consulting for some of the best and brightest brands around. 

Special thanks to our sponsors:

 

In This Episode:

  • How to curate the best content
  • Achieving success on a smaller budget
  • Crafting a content strategy
  • Creating your own path amongst so many platforms
  • The importance of zeitgeist to a marketer

 

Resources:

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Choosing_Your_Own_Adventure_With_Content_Marketing.mp3
Category:content marketing -- posted at: 6:00am EST

Andy Crestodina, Chief Marketing Officer of Orbit Media, a web design company in Chicago, talks everything from the do's and don'ts of web design to tips for quality content creation to the value of that "missing stat."

Special Thanks to Our Sponsors:

In This Episode:

  • Why you should do your own research
  • How to keep visitors on your site
  • The flow of a well-designed site
  • Why conferences are so important
  • Building the 'Wikipedia of your industry'
  • The value of the missing stat

Resources:

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Why20Great20Content20Design20Drives20More20Traffic.mp3
Category:content marketing -- posted at: 6:00am EST

The marketing whiz kids from Spiceworks, Jen Slaski and Todd Darroca, join us at Spiceworld, the IT network's huge user conference in Austin, TX to talk about the benefits of building a genuine community that delivers content right to your doorstep.

Special thanks to our sponsors:

In This Episode

  • The different between an event and an experience
  • How to give your audience exactly what they want
  • Getting back to the important basics
  • Using data to draw out the best content from sponsors
  • The power of a tight-knit community
  • What to do with all of your content once it's all over

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: The_Best_Way_to_Build_Community_and_Content.mp3
Category:content marketing -- posted at: 6:00am EST

Jeff Slutz, Senior Content Writer at Emma Inc, joins Randy Frisch from Content Pros to discuss the ins and outs of email marketing content, including how to engage the whole company in content creation, maintaining a healthy perspective on that hard data, and the important ingredients necessary for killer email marketing.

Special thanks to our sponsors:

In This Episode

  • How to ensure you never run out of content ideas
  • How to engage the best (and most accessible) brand advocates
  • What makes a great webinar
  • The most important aspects of email marketing
  • How to build good karma with your clients

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.


Merrie Beth Salazar, Director of Marketing Communication at Cox Media, joins the Content Pros Podcast this week to discuss how to direct efforts internally by enabling and communicating with salespeople to improve the impact of your content marketing.

Special thanks to our sponsors:

In this episode

  • How to use editorial calendars to your advantage
  • How content supports the sales process
  • The demand generation waterfall
  • WIIFM? What's In It For Me?
  • The importance of visual content: G-Books (comic books of the marketing world)
  • How to get content and lead generation departments to work together

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_to_Enable_Salespeople_With_Content_Marketing.mp3
Category:content marketing -- posted at: 6:00am EST