Content Pros Podcast (content marketing)

Merrie Beth Salazar, Director of Marketing Communication at Cox Media, joins the Content Pros Podcast this week to discuss how to direct efforts internally by enabling and communicating with salespeople to improve the impact of your content marketing.

Special thanks to our sponsors:

In this episode

  • How to use editorial calendars to your advantage
  • How content supports the sales process
  • The demand generation waterfall
  • WIIFM? What's In It For Me?
  • The importance of visual content: G-Books (comic books of the marketing world)
  • How to get content and lead generation departments to work together

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_to_Enable_Salespeople_With_Content_Marketing.mp3
Category:content marketing -- posted at: 6:00am EDT

Kyle Lacy, Head of Marketing Strategy at OpenView Partners, joins the Content Pros Podcast this week to discuss how venture capitalists learn content marketing processes and pick up on unique trends through working with so many different companies.

Special thanks to our sponsors:

In This Episode

  • What kind of content venture capitalists are writing
  • How important content marketing is to the success of the businesses VCs invest in
  • The goals and model of the OpenView Lab content platform
  • Top trends in content marketing today
  • The importance of buyer personas and actually using them to target content
  • Keys to becoming a thought leader outside the blog (speaking and presenting)

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: The_Venture_Capitalists_Guide_to_Content_Marketing_Strategy.mp3
Category:content marketing -- posted at: 6:00am EDT

Ritika Puri, CEO & Co-Founder of Storyhackers, joins the Content Pros Podcast this week to discuss how the Lean Startup methodology applies to content marketing.

 

Special thanks to our sponsors:

 

In This Episode

 

  • How to measure content success at all levels of the funnel
  • Why Storyhackers has adopted content marketing throughout the organization
  • The value of structured, specific feedback in the content creation process
  • How to distribute content on macro and micro-levels
  • Why each touch point of a new piece of content needs to add value to the process
  • How to apply the Lean Startup methodology to content marketing 

Resources

 


Visit ContentProsPodcast.com for more insights from your favorite content marketers.


Hadassa Haack, Owner of HadassaHack.com, joins the Content Pros Podcast this week to discuss the importance of building video into your content marketing strategy and creating compelling stories around your brand.

Special thanks to our sponsors:

 

In This Episode

 

  • The differences between amazing and mediocre videos
  • Why building video content into your content strategy is essential
  • How to utilize short videos and visuals on social media platforms
  • A comparison of Vimeo and YouTube
  • Video content ROI that isn't tied directly to products

Resources

 


Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_to_Use_Video_to_Tell_the_Best_Stories.mp3
Category:content marketing -- posted at: 6:00am EDT

Nick Cicero, CEO & Founder of Delmondo, joins the Content Pros Podcast this week to discuss the impact of co-creation between brands and influencers, specifically on Snapchat.

Special thanks to our sponsors:

 

In This Episode

 

  • How to find the right influencers for your brand
  • Why engaging an influencer genuinely will go further than spoon-feeding them content
  • Why Snapchat is such a valuable platform for individuals and businesses
  • How to reach massive audiences via Snapchat
  • The evolution of TV

 

Resources

 


Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Content_Pros_Episode_21.mp3
Category:content marketing -- posted at: 6:00am EDT

Jon Miller, CEO & Co-Founder of Engagio, joins the Content Pros Podcast this week to discuss the necessity of personalization in content marketing as the bar is raised in the field by an influx of content marketers across industries.

Special thanks to our sponsors:

 

In This Episode

 

  • Building a new brand by starting with content
  • Why big rock content is more valuable than many smaller pieces of content
  • Why personalized content is the key to raising the bar in content marketing
  • How to successfully personalize the distribution of content
  • How to work with your sales team on account-based marketing

Resources

 

Direct download: Why_Personalization_Is_the_Next_Wave_of_Content_Marketing.mp3
Category:content marketing -- posted at: 6:00am EDT

Todd Wheatland, Global Head of Strategy at King Content, joins the Content Pros Podcast this week to discuss the opportunities and pitfalls of creating content on a global scale.

Special thanks to our sponsors:

In This Episode

  • The challenges (and opportunities) of creating content on a global scale
  • Distributing resources abroad to find the same kind of success as in the U.S.
  • Localizing content for local audiences around the world
  • Building a truly helpful and insightful set of personas
  • LinkedIn's value as a social media platform
  • Micro-targeting as the norm

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Content_Pros_Episode_19.mp3
Category:content marketing -- posted at: 6:00am EDT

Arnie Kuenn, CEO of Vertical Measures, joins the Content Pros Podcast this week to discuss the big meaty pieces of hub content that are central to a successful content marketing strategy, as well as the social media spokes that send your hub content out to your audience.

Special thanks to our sponsors:


Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Why_Content_Marketing_Hubs_Need_Social_Media_Spokes.mp3
Category:content marketing -- posted at: 6:00am EDT

Joe Pulizzi, Founder of Content Marketing Institute, joins the Content Pros Podcast this week to discuss his top six strategies to revitalize your company's marketing strategy.

Special thanks to our sponsors:

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: 6_Steps_to_Monetize_Your_Content_Marketing.mp3
Category:content marketing -- posted at: 6:00am EDT

Randy Frisch, COO of Uberflip, joins the Content Pros Podcast as the new co-host! This week, he teams up with Chris to discuss customer advocacy, best content marketing practices, and the importance of relevance above quantity and even quality.

Special thanks to our sponsors:


Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Content_Pros_-_Randy_Frisch.mp3
Category:content marketing -- posted at: 8:00am EDT