The Content Experience Show (content marketing)

Mat Zucker, Partner at Prophet, joins the Content Experience Podcast to discuss what a stellar About Us page can do for your brand.

Special thanks to our sponsors:

In This Episode:

  • The five archetypes of About Us pages (and how to identify which archetype your page most resembles).
  • What your About Us page offers your audience that your other pages, profiles, and digital properties cannot.
  • What Mat learned from analyzing About Us pages from the world's top companies.
  • Where to start when honing your brand identity and voice.
  • How your homepage and About Us page serve different functions in your business's web presence.

Resources

Visit contentexperienceshow.com for more insights from your favorite content marketers.

Direct download: How_to_Craft_the_Perfect_About_Us_Page.mp3
Category:content marketing -- posted at: 3:00am EDT

Jonathan Crossfield, Editor of CCO Magazine, joins the Content Experience Podcast to discuss what marketers must embrace (and avoid) in content writing.

Special thanks to our sponsors:

In This Episode:

  • The biggest mistakes writing teams make today. (Hint: They're the same mistakes writing teams were making a decade ago.)
  • The danger of chasing "silver bullets" in content writing.
  • The crucial (and overlooked) differences between editor and writer, and editor and proofreader.
  • Why and how CCO Magazine transitioned from being a print to a digital publication.
  • Why undervaluing editors and editing undermines the value of your content—and how your audience can tell.

Resources

Visit contentexperienceshow.com for more insights from your favorite content marketers.

Direct download: What_Makes_and_Spoils_Great_Content_Writing.mp3
Category:content marketing -- posted at: 3:00am EDT

Kieran Flanagan, VP of Marketing and Growth at HubSpot, joins the Content Experience Podcast to discuss the need for alternatives to "hacking" content.

Special thanks to our sponsors:

In This Episode

  • Why HubSpot split its content teams into "mind" and "heart."
  • How HubSpot's historical optimization program keeps older content as current and relevant as possible.
  • Strategies for creating an emotional response to your brand.
  • Hard truths about the short-sightedness of "growth hacks."
  • How HubSpot optimizes its "freemium" offerings to attract more and better leads.
  • The two most common things teams overlook when running experiments on their marketing strategies.

Resources

Visit contentexperienceshow.com for more insights from your favorite content marketers.

Direct download: Why_Its_Time_for_Marketers_to_Stop_Hacking_Content.mp3
Category:content marketing -- posted at: 3:00am EDT

Bryan Phelps, CEO of Big Leap, joins the Content Experience Podcast to discuss what marketers get wrong about integrating content strategy and SEO.

Special thanks to our sponsors:

In This Episode

  • The decline of keyword stuffing and its impact on content creation.
  • Why you probably don't need to panic about duplicate content.
  • How SEO's role in marketing is evolving.
  • The truth about Google's approach to penalizing content.
  • Why SEO should play a vital role in content creation from the beginning.

Resources

Visit contentexperienceshow.com for more insights from your favorite content marketers.

Direct download: Why_Its_Time_to_Unite_Your_Content_Strategy_and_SEO.mp3
Category:content marketing -- posted at: 3:00am EDT

Blake Snow, author of Log Off, joins the Content Experience Podcast to discuss how logging off and offline rest foster creativity in digital marketers.

Special thanks to our sponsors:

In This Episode

  • The experience that awakened Blake to the life-changing effects of logging off.
  • How periods of boredom help us process ideas and nurture our creativity.
  • Five truths for building successful, memorable content.
  • Advice for creating meaningful work in the most crowded media market in recorded history.

Resources

Visit contentexperienceshow.com for more insights from your favorite content marketers.

Direct download: How_Logging_Off_Makes_You_a_More_Productive_Content_Marketer.mp3
Category:content marketing -- posted at: 3:00am EDT

Tom Webster, VP of Strategy and Marketing at Edison Research, joins the Content Experience Show to discuss the rising popularity of smart speakers and how to succeed as a brand in voice search.

 

Special thanks to our sponsors:

 

In This Episode

  • How smart speakers have changed behavior and media consumption
  • How smart speakers became one of the fastest growing trends in consumer technology
  • How the marketing landscape has changed with the rise of voice search capabilities
  • Why a strong brand off device means a strong brand on device with smart speakers

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: How_to_Be_Helpful_and_Trustworthy_in_Voice_Search.mp3
Category:content marketing -- posted at: 3:00am EDT

Randy Frisch (Co-Founder, CMO, and President of Uberflip) becomes the guest in this special Content Experience Show, to discuss his new book F#ck Content Marketing and why personalized experiences should be the goal.

 

Special thanks to our sponsors:

 

In This Episode

  • How Randy and his team decided to title his new book
  • Why the experience of interacting with your content matters
  • How to develop a content experience framework
  • How to personalize your experience
  • How to systematically organize your content

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: Why_Randy_Frisch_Says__Fck_Content_Marketing_.mp3
Category:content marketing -- posted at: 3:00am EDT

Emma Pearce, Head of Event Content, Global Portfolio at SaaStock, joins the Content Experience Show to discuss the importance of being a curator, not a creator, when organizing content for events.

 

Special thanks to our sponsors:

 

In This Episode

  • Why event content is uniquely different from content marketing
  • Why being the head of content for events is not being a content creator
  • How to balance known experts with up-and-comers when putting together content for events
  • How to get more out of the content once the event is over

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: Why_Content_for_Events_Is_All_About_Curation.mp3
Category:content marketing -- posted at: 3:00am EDT

Chris Lynch, Chief Marketing Officer at Cision, joins the Content Experience Show to discuss the evolution of earned media in the social media landscape.

 

Special thanks to our sponsors:

 

In This Episode

  • How Cision manages content during acquisitions
  • Why the lines are blurring between earned media and paid media
  • Who should be responsible for maintaining a consistent voice with earned media
  • Why Cision is hiring a VP of Earned Media Management
  • When you should launch a press release

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: How_to_Manage_Earned_Media_When_the_Lines_Are_Blurring.mp3
Category:content marketing -- posted at: 3:00am EDT

Neil Crist, Head of Product and Engineering at Moz, joins the Content Experience Show to discuss the ins and outs of local search and why just showing as a result is not enough.

 

Special thanks to our sponsors:

 

In This Episode

  • How local search is evolving in the greater scheme of search optimization
  • Why your business needs a detailed Google profile
  • How to ensure that your business is visible in local search results
  • Why there is more to local search optimization than simply showing up

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: Why_Local_Search_Is_About_More_Than_Showing_Up.mp3
Category:content marketing -- posted at: 3:00am EDT

Jaycen Thorgeirson, Founder and CEO of UviaUs, joins the Content Experience Show to discuss building emotional connections through experiential marketing.

 

Special thanks to our sponsors:

 

In This Episode

  • How to define “experiential marketing”
  • Why moods are contagious
  • Why B2B interactions can be fun
  • Why people connect with emotion over production quality

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: Why_Emotion_Is_Key_in_Experiential_Marketing.mp3
Category:content marketing -- posted at: 3:00am EDT

In this special episode of the Content Experience Show, co-hosts Randy Frisch and Anna Hrach discuss ten of the top marketing trends and where they are heading in the new year.

 

Special thanks to our sponsors:

 

In This Episode

  • Personalization
    • Artificial Intelligence and intent data
    • Video
    • Chat bots
    • Account based marketing
    • Customer intelligence
    • Direct marketing
    • Experience driven content
    • Voice search
    • Influencer marketing

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: Where_These_Top_Ten_Marketing_Trends_Are_Heading_in_2019.mp3
Category:content marketing -- posted at: 3:00am EDT

Christopher Singlemann, Videographer at Loyola University Maryland, joins the Content Experience Show to discuss personalized video content and keeping authenticity first.

 

Special thanks to our sponsors:

 

In This Episode

  • How Loyola University’s video team functions as an “in house agency”
  • Why authenticity is the key regardless of production value
  • How Chris and his team handle captioning
  • How Chris developed a personalized video campaign for prospective students

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 


Bogdan Zlatkov, Content Marketing Manager of LinkedIn Learning Solutions at LinkedIn, joins the Content Experience Show to discuss using data to create useful content tied to your products.

 

Special thanks to our sponsors:

 

In This Episode

  • How Bogdan’s team at AdRoll responsibly used proprietary data to find trends in the Holiday Horror campaign
  • Why ebook downloads can be a deceptive metric
  • How LinkedIn keeps their content and products tied together in a way that benefits the customer

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: How_to_Create_Useful_Content_That_Your_Customers_Want.mp3
Category:content marketing -- posted at: 3:00am EDT

Jessica Cross, Manager of Demand Generation at RollWorks, a division of AdRoll Group, joins the Content Experience Show to discuss taking content beyond top of funnel to direct the entire customer journey.

 

Special thanks to our sponsors:

 

In This Episode

  • How lead times differ between B2B and B2C
  • Why content is much more than just top of funnel marketing
  • How to address your customer’s major questions through your content
  • Who should be in charge of content ideation

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: How_to_Guide_the_Customer_Journey_With_Content.mp3
Category:content marketing -- posted at: 3:00am EDT

Jason Chicola, Founder and CEO of Rev.com, joins the Content Experience Show to discuss how transcribing, captioning, and translating your audio can greatly enhance your content strategy.

 

Special thanks to our sponsors:

 

In This Episode

  • Why transcribing your audio and video content can have a major impact on your discoverability
  • How to use transcriptions to enhance the reusability of your content
  • Why captioning your videos can greatly expand your audience
  • Why captioning is a critical part of the video experience on most social platforms
  • When you should consider translating your video and audio content
  • How recording yourself and transcribing your audio can increase your productivity over typing notes

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 


Noah Brier, Co-Founder of Percolate, joins the Content Experience Show to discuss bottlenecks and enhancing creativity through better processes.

 

Special thanks to our sponsors:

 

In This Episode

  • Where many businesses are experiencing bottlenecks
  • How to define the three types of bottlenecks
  • How to identify a bottleneck within your business
  • How to solve bottlenecks by becoming more efficient
  • Why better processes and systems will enhance creativity

 

Resources


Visit contentexperienceshow.com for more insights from your favorite content marketers.

Direct download: How_to_Identify_and_Solve_Bottlenecks_Within_Your_Business.mp3
Category:content marketing -- posted at: 12:00pm EDT

Todd Earwood, Founder and CEO of MoneyPath, joins the Content Experience Show to discuss the union of sales and marketing along with some surprising findings on webinars.

 

Special thanks to our sponsors:

 

In This Episode

  • How MoneyPath went deep on email analysis
  • How email has shifted from being standalone content to a delivery system for other content
  • How to use webinars to bring sales and marketing together
  • How to set up webinars to be long term content

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: How_Webinars_Can_Bring_Sales_and_Marketing_Together.mp3
Category:content marketing -- posted at: 3:00am EDT

Chris Sietsema, Digital Marketing Consultant at Teach to Fish Digital, and Chris Book, Managing Partner at Metrics Agency, join the Content Experience Show to discuss solutions to measuring content and why creators should hold the responsibility.

 

Special thanks to our sponsors:

 

In This Episode

  • Why effectively measuring content is a persistent problem
  • Why content should be analyzed based on the stage of the funnel in which it is intended
  • How to approach content from a leadership position
  • Who should be in charge of measuring content
  • What main factors to consider when measuring content
  • Why content creators should be responsible for measuring their own content

 

Resources

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: How_to_Solve_the_Problem_of_Measuring_Content.mp3
Category:content marketing -- posted at: 3:00am EDT

Susan Baier, Head Honcho at Audience Audit, joins the Content Experience Show to discuss better audience segmentation through attitudinal personas.

 

Special thanks to our sponsors:

 

In This Episode

  • How to find meaningful information for segmentation
  • How to conduct research to build attitudinal personas
  • How to balance “deep dives” with archetypal personas
  • Why typical demographic information is ineffective for segmentation

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 


Ahava Leibtag, President of Aha Media Group, joins the Content Experience Show to discuss the intersection of content strategy with content marketing.

 

Special thanks to our sponsors:

 

In This Episode

  • Why content strategy is separate but complementary to content marketing
  • Why Aha Media started the November Writing Challenge
  • Why you should read your writing out loud
  • Why content is the most critical component of the user experience
  • Why your content should use “plain language”

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 


Randy Frisch, Co-Founder, CMO, and President at Uberflip, and Anna Hrach, Strategist at Convince & Convert, discuss some of the big questions plaguing marketers today in this special episode of the Content Experience Show.

 

Special thanks to our sponsors:

 

In This Episode

  • Will IGTV change the way video is viewed online forever?
  • Should you gate your content?
  • What is better: a blog, content hub, or a resource center?
  • Is there a real value in Instagram influencers?
  • Should companies have an experience manager position?
  • How do you approach marketing to millennials?
  • Are Super Bowl commercials valuable?
  • Should marketers focus more on inbound or account-based marketing?
  • How is storytelling evolving?
  • Is voice search the next big thing?

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: Randy_and_Anna_s_Content_Experience_Lightning_Round_Edition.mp3
Category:content marketing -- posted at: 3:00am EDT

Bumper Carroll, VP of Creative at Second City Works, joins the Content Experience Show to discuss comedy in marketing and creating a risk-friendly environment.

 

Special thanks to our sponsors:

 

In This Episode

  • How to develop an environment that fosters creativity
  • Why comedy must be truthful to be funny
  • How to connect with your audience through comedy in marketing
  • How to propose a culture change to your team

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: How_to_Build_Connections_Through_Comedy_in_Marketing.mp3
Category:content marketing -- posted at: 3:00am EDT

Charlie Lynch, Global Director of Digital Engagement at Franklin Covey, joins the Content Experience Show to discuss project planning and choosing the right business technology.

 

Special thanks to our sponsors:

 

In This Episode

  • How Franklin Covey adds value to their online presence
  • Why you should invest in people before business technology
  • How to develop a project plan
  • How to avoid being oversold on features you don’t need

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: How_to_Avoid_Overbuying_Business_Technology.mp3
Category:content marketing -- posted at: 3:00am EDT

Chris Savage, Co-Founder and CEO of Wistia, joins the Content Experience Show to discuss Wistia’s “1, 10, 100” project and how they’ve embraced risk.

 

Special thanks to our sponsors:

 

In This Episode

  • How Wistia approached the 1, 10, 100 project
  • How to evaluate when to sell a business
  • How Wistia chose to buy out angel investors

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: How_Wistia_Took_the_Ultimate_Risk_on_Creativity.mp3
Category:content marketing -- posted at: 3:00am EDT

Corinne Sklar, CMO at Bluewolf, joins the Content Experience Show to discuss team alignment and how to foster innovation within your teams.

 

Special thanks to our sponsors:

 

In This Episode

  • Three principles for successful team alignment
  • Why you have to look past the data to understand your customers
  • Why it is important to have a central strategy for customer experience
  • What major trends have been shown through the annual State of Salesforce report

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: How_to_Achieve_Team_Alignment_and_Foster_Innovation.mp3
Category:content marketing -- posted at: 3:00am EDT

Jay Acunzo, Founder of Unthinkable Media and author of Break the Wheel, joins the Content Experience Show to discuss best practices and when to buck the trend.

 

Special thanks to our sponsors:

 

In This Episode

  • Why “best practices” are not always the way to go
  • How to choose what’s best for your business rather than just following the trend
  • Why “Break the Wheel” is not about simply bucking the trend
  • Why best practices should be viewed as more of a starting point rather than a rule

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: How20to20Create20Your20Own20Best20Practices.mp3
Category:content marketing -- posted at: 3:00am EDT

Jay Baer, Founder of Convince & Convert, and Daniel Lemin, Co-Founder of Selectivor, join the Content Experience Show as co-authors to discuss their new book Talk Triggers and giving customers something they don’t expect.

 

Special thanks to our sponsors:

 

In This Episode

  • Why word of mouth is so important
  • How to create an effective talk trigger
  • Why you should strategize your talk triggers
  • How to avoid being gimmicky

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: How_to_Rise_Above_Expectations_With_Talk_Triggers.mp3
Category:content marketing -- posted at: 3:00am EDT

In this bonus episode of the Content Experience Show, Jay Baer presents a special preview of the audiobook for Talk Triggers.

Buy Talk Triggers here!


Joseph DiDomizio, Director of Digital Communications in University Advancement at University at Buffalo, joins the Content Experience Show to discuss customer advocacy built on emotional connections.

 

Special thanks to our sponsors:

 

In This Episode

  • How emotional connections encourage customer retention
  • How to build a sense of belonging with your customers
  • How to conduct effective surveys to understand your audience better
  • Why there isn’t as much competition in higher education

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: How_to_Foster_Customer_Advocacy_Through_a_Sense_of_Community.mp3
Category:content marketing -- posted at: 3:00am EDT

Nate Skinner, Vice President of Product Marketing at Pardot, joins the Content Experience Show to discuss creating memories as the foundation for customer loyalty.

 

Special thanks to our sponsors:

 

In This Episode

  • How to keep many teams with individual goals aligned within a large company
  • How to turn current trends and data into experiences for your customers
  • Why artificial intelligence has become crucial for analytics
  • Why customer loyalty is built on memories

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 


Andrew Davis, keynote speaker and best-selling author, joins the Content Experience Show to discuss holding attention and inspiring audiences with curiosity gaps.

 

Special thanks to our sponsors:

 

In This Episode

  • How effective content brings value beyond the initial ROI
  • How to capture and hold people’s attention
  • How curiosity gaps keep your audience coming back for more
  • How to create an “implied call to action”

 

Resources


Visit contentexperienceshow.com for more insights from your favorite content marketers.

Direct download: How_to_Capture_and_Hold_Attention_With_Curiosity_Gaps.mp3
Category:content marketing -- posted at: 3:00am EDT

Amy Rushia, Digital Experience Manager at Isagenix, joins the Content Experience Show to discuss creating meaningful content for a global audience.

 

Special thanks to our sponsors:

 

In This Episode

  • How content creation works for a global food brand
  • How to coordinate multiple teams in a complex content system
  • How to effectively connect with a global audience
  • How to develop governance over multiple regional teams

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: How_Isagenix_Creates_Experiences_for_a_Global_Audience.mp3
Category:content marketing -- posted at: 3:00am EDT

Paige Gerber, Director of Content Experience at Uberflip, joins the Content Experience Show to discuss measuring ROI on the content experience.

 

Special thanks to our sponsors:

 

In This Episode

  • Why content experience is far more than a buzzword
  • How to measure ROI on the content experience
  • Why good content should be utilized in multiple areas
  • How to use a call to action to enhance the customer journey
  • How AI can help personalize the customer journey

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: Why_Content_Experience_Makes_the_Customer_Journey_Better.mp3
Category:content marketing -- posted at: 3:00am EDT

Andi Robbins, Integration Director at Riester, joins the Content Experience Show to discuss account managers and ways to collaborate effectively on content.

 

Special thanks to our sponsors:

 

In This Episode

  • How to lead by being a part of the conversation
  • How to work collaboratively between content strategists and account managers
  • Tips for effectively selling content
  • How to approach strategy change with a client
  • How to create better content

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.

 

Direct download: Why_the_Account_Manager_Shouldn_t_Just_Keep_the_Client_Happy.mp3
Category:content marketing -- posted at: 3:00am EDT

Michelle Cirocco, Head of Global Marketing at Televerde, joins the Content Experience Show to discuss ABM strategy and transitioning to account-based selling.

 

Special thanks to our sponsors:

 

In This Episode

  • Why everyone is ultimately responsible for sales
  • Why sales and marketing have to work collaboratively
  • How content plays a crucial role in a successful account based marketing strategy
  • How to create “snackable content”
  • How to transition from account based marketing to account based selling

 

Resources

 

Visit contentexperienceshow.com for more insights from your favorite content marketers.


Zontee Hou, Sr. Strategist at Convince & Convert, and Daniel Sendecki, Director of Brand & Creative at Uberflip, join the Content Experience Show to discuss a holistic content experience and the upcoming Conex 2018 conference.

 

Special thanks to our sponsors:

 

In This Episode

  • How the Uberflip Experience became Conex
  • How to balance value for the audience with value for the customer when presenting a conference
  • Why content is no longer standalone, but is the backbone of marketing
  • What speakers to watch for at Conex 2018
  • Why there is no distinction between a B2B and a B2C content experience

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: Why_Content_Experience_Is_the_Backbone_of_Marketing.mp3
Category:content marketing -- posted at: 3:00am EDT

Chris Moody, Head of Global Content Marketing at Cheetah Digital, joins the Content Experience Show to discuss balancing lead gen with brand building in the content department.

 

Special thanks to our sponsors:

 

In This Episode

  • How to set up a content department in an already established business
  • How to balance brand building and lead gen within the content department
  • Why branding and demand gen must work hand in hand

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: Why_Brand_Building_Matters_in_the_Content_Department.mp3
Category:content marketing -- posted at: 3:00am EDT

Andrew Warner, Founder & Startup CEO at Mixergy, joins the Content Experience Show to discuss chatbots and why your customers don’t want another email.

 

Special thanks to our sponsors:

 

In This Episode

  • Why chat is a better way to reach your customers
  • Why chatbots are not ready to replace humans for many interactions
  • How to implement effective chatbots
  • How to approach sales within a chat

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: Why_Chatbots_Are_the_Next_Step_in_Marketing_Evolution.mp3
Category:content marketing -- posted at: 3:00am EDT

Jodi Lebow from CollabNet Version One joins the Content Experience Show to discuss all things ABM and giving customers a more personal experience.

 

Special thanks to our sponsors:

 

In This Episode

  • Why content is relevant to all branches of an organization
  • Why account based marketing is more than a marketing approach
  • How account based marketing helps to create a more personalized experience for your customers
  • How to implement re-targeted ads
  • How to get started with ABM

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Why_Account_Based_Marketing_Is_Not_Just_for_the_Marketers.mp3
Category:content marketing -- posted at: 3:00am EDT

Jeff Gangemi, Director of Marketing Communications at Aquent, joins the Content Experience Show to discuss creating content to engage other marketers and the business of being a freelance agency.

 

Special thanks to our sponsors:

 

In This Episode

  • How businesses are balancing in house teams with freelancers
  • How to utilize content when marketing to marketers
  • How to move beyond content about staffing when marketing freelancers
  • Why quality is key with content geared towards marketers

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_Aquent_Markets_Freelancers_to_Marketers.mp3
Category:content marketing -- posted at: 3:00am EDT

Amy Landino, Video Marketing Coach, Author, and Co-Founder/Owner of Vlog Boss Studios and Aftermarq, joins the Content Experience Show to discuss personal re-branding and why video marketing is a long term investment.

 

Special thanks to our sponsors:

 

In This Episode

  • How to approach a personal re-branding
  • Why video is such a powerful tool for relationship building with your audience
  • Why creating video content is a long term investment
  • How to strategize for video based on the format/platform
  • How to improve the overall video experience for your audience

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_to_Build_a_Sustainable_Video_Marketing_Program.mp3
Category:content marketing -- posted at: 3:00am EDT

Adam Rossow and Jonathan Futa, Co-Founders at Threadline Digital, join the Content Experience Show to discuss ways to measure the attitudes and emotional responses of your audience and move past behavioral and vanity metrics.

 

Special thanks to our sponsors:

 

In This Episode

  • How to find meaningful metrics
  • How to set effective goals for your top-of-funnel content
  • How to move past vanity metrics
  • How to measure the feeling your content causes rather than behavior
  • Why “likes” do not equal engagement

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_to_Turn_Emotions_Into_Metrics_1.mp3
Category:content marketing -- posted at: 3:00am EDT

Jeff Pedowitz, President and CEO of The Pedowitz Group, joins the Content Experience Show to discuss the reason many businesses deliver inconsistent experiences and how to move past customer service to being customer-focused.

 

Special thanks to our sponsors:

 

In This Episode

  • How to define “marketing operations” and who should be involved
  • How to shift the focus of marketing to being customer focused
  • The difference between “multi-channel” and “omni-channel” experiences
  • How to help the product team and the content team work together to ensure a wholly consistent experience

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: Why20Customer20Service20Does20Not20Equal20Customer-Focused.mp3
Category:content marketing -- posted at: 3:00am EDT

Allen Gannett, Author and Founder/CEO of TrackMaven, joins the Content Experience to discuss the meaning of creativity, and how you can spark your creative genius to reach your ROI goals and take your marketing to the next level.

 

In This Episode

  • Why creativity is something you can learn
  • Why consuming is so important for creativity
  • How to balance familiarity with novelty
  • How to learn creativity through imitation
  • How to incorporate data into the creative process

 

Resources

 

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Direct download: Harness20the20Creative20Curve20to20Maximize20Your20Marketing.mp3
Category:content marketing -- posted at: 3:00am EDT

John Collins, Director of Content at Intercom, joins the Content Experience Show to discuss taking the focus off of marketing and putting content first.

 

Special thanks to our sponsors:

 

In This Episode

  • Why Intercom is done with “content marketing”
  • How to develop content straight from the experts
  • How to set up an effective editorial calendar
  • How to approach repurposing content

 

Resources

 

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Direct download: Get_Rid_of_Content_Marketing_by_Creating_Better_Content.mp3
Category:content marketing -- posted at: 3:00am EDT

Andy Crestodina, Co-Founder and Chief Marketing Officer at Orbit Media Studios, joins the Content Experience Show to discuss the importance of promotion and creating visible content.

 

Special thanks to our sponsors:

 

In This Episode

  • How company websites have changed from previous decades
  • What mistake many businesses are making with embedded YouTube videos
  • Why content brings long lasting benefits and ads are short term
  • Why promotion is just as important as the quality of your content

 

Resources


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Direct download: Why_the_Best_Content_Doesnt_Always_Win.mp3
Category:content marketing -- posted at: 3:00am EDT

Joe Griffin, CEO/Co-Founder of ClearVoice, joins the Content Experience Show to discuss strategies for consistently creating good content and the importance of a single editor.

 

Special thanks to our sponsors:

 

In This Episode

  • Why a good managing editor is so important for creating good content in today’s market
  • Why there should be one editor or editing department rather than editors spread throughout multiple departments
  • How to set up a practical content creation plan

 

Resources

 

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Direct download: Why_Your_Content_Team_Needs_an_Editor.mp3
Category:content marketing -- posted at: 3:00am EDT

Tony Holbrook, Executive Director - Global Marketing & Commerce Development at Ingram Micro Commerce & Lifecycle Services, joins the Content Experience Show to discuss effective methods of outreach and strategies for converting prospective customers.

 

Special thanks to our sponsors:

 

In This Episode

  • Why cold calling is not the most effective method of outreach
  • How to effectively connect with prospective clients
  • How to strategically use customer stories and industry data
  • How to focus on relationship building rather than lead source

 

Resources

 

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Rob Mills, Content Strategist at GatherContent, joins the Content Experience Show to discuss organizing teams for greater efficiency.

 

Special thanks to our sponsors:

 

In This Episode

  • How to approach multiple types of content
  • How to keep content creation efficient when working with a team
  • How to set up a great workflow
  • What roles are a must for a content creation team

 

Resources


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Direct download: How_GatherContent_Maintains_an_Efficient_Workflow.mp3
Category:content marketing -- posted at: 3:00am EDT

Chris Dayley, VP of Testing & Site Optimization at Disruptive Advertising, joins the Content Experience Show to discuss testing for the right data to know what your audience really wants.

 

Special thanks to our sponsors:

 

In This Episode

  • Why focusing on traffic and “top of funnel” metrics is not the most beneficial
  • How to find more meaningful data when your audience visits your website
  • How to test your audience’s response to different types of content
  • How to more effectively approach persona creation

 

Resources

 

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Mike Corak, Vice President and General Manager at DAC Group, joins the Content Experience Show to discuss parts of the customer journey that are often overlooked.

 

Special thanks to our sponsors:

 

In This Episode

  • How to stay involved as a leader without micromanaging
  • How to think from the client’s perspective
  • How to plan out and justify a content strategy budget with a client
  • Why localized content is a vital part of the content strategy

 

Resources

 

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Direct download: How_the_DAC_Group_Improves_the_Customer_Journey.mp3
Category:content marketing -- posted at: 3:00am EDT

Garrett Moon, CEO & Co Founder of CoSchedule, joins the Content Experience Show to discuss competition free content and how to choose the right projects.

 

Special thanks to our sponsors:

 

In This Episode

  • How content marketing has become competitive
  • How to create competition free content
  • How to find your core content
  • How to choose the right projects to work on

 

Resources

 

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Direct download: How_CoSchedule_Decides_Which_Content_Matters.mp3
Category:content marketing -- posted at: 3:00am EDT

Christine Otsuka, Content Marketer at Uberflip, joins the Content Experience Show to discuss her new ebook and who should own the content experience.

 

Special thanks to our sponsors:

 

In This Episode

  • How to define the content experience
  • Why your business already has a content experience
  • How to determine who should own the content experience
  • Why having a content experience manager is important

Resources

 

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Direct download: How_Uberflip_Determines_Who_Owns_the_Content_Experience.mp3
Category:content marketing -- posted at: 3:00am EDT

Michael Barber, SVP and Chief Creative Officer at Godfrey, joins the Content Experience Show to dig deeper into the customer journey.

Special thanks to our sponsors:

 

In This Episode

  • How to help your ideas resonate more clearly whether in content or speaking
  • Why some companies should have a customer experience team
  • How to better understand what your customer is experiencing when interacting with your business

 

Resources

 

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Direct download: How_Godfrey_is_Improving_the_Customer_Journey.mp3
Category:content marketing -- posted at: 3:00am EDT

Phil Renaud, VP of Engineering at Affinio, joins the Content Experience Show to help us find the most meaningful data through unlikely audience insights.

 

Special thanks to our sponsors:

 

In This Episode

  • How to find relevant audience insights
  • Why data can teach you more about your customers than the customers themselves
  • How the film industry uses data to determine who will should star in a particular movie or show
  • Why demographics no longer matter for audience segmentation

 

Resources


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Direct download: Why20Demographics20Are20Not20Meaningful20Audience20Insights.mp3
Category:content marketing -- posted at: 3:00am EDT

Kelley O’Brien, Director - Interactive, Digital, Social at Krispy Kreme, joins the Content Experience Show to discuss bringing personal experiences to a worldwide audience.

 

Special thanks to our sponsors:

 

In This Episode

  • How social can be used to engage your audience in product creation
  • Why being a B2C brand with a fun persona still requires strategy and planning
  • How to balance a personal experience with a global experience with a multinational audience

 

Resources

 

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Jenna Rutschman, Director of Marketing and Communications, College of Social and Behavioral Sciences at University of Arizona, joins the Content Experience Show to discuss audience segmentation in higher education.

 

Special thanks to our sponsors:

 

In This Episode

  • Why audience segmentation is important when marketing to a wide range of demographics
  • How the University of Arizona optimizes email for communicating with students
  • How marketing with higher education can differ from other “worlds” of marketing

 

Resources

 

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Jess Ostroff, Director of Calm at Don’t Panic Management, joins the Content Experience Show to discuss finding your specialization and her new book, Panic Proof.

 

Special thanks to our sponsors:

 

In This Episode

  • Why it’s better to find your specialization rather than trying to be a “Jack or Jill of all trades”
  • How to find someone’s specialization
  • How to structure your or your employee’s time to utilize specializations while preventing burnout
  • How to strategically plan out and prioritize your ideas

 

Resources


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Direct download: How_to_Make_Your_Business_Panic_Proof.mp3
Category:content marketing -- posted at: 3:00am EDT

Shane Snow, Founder at Large, and Joe Lazauskas, Editor in Chief and Director of Content Strategy at Contently, join the Content Experience Show to discuss how storytelling can build powerful human connections.

 

Special thanks to our sponsors:

 

In This Episode

  • How to tell good stories that get your message across
  • Why stories are good for more than just marketing
  • How stories help you connect with your audience

 

Resources


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Direct download: How_Contently_Uses_Storytelling_to_Build_Human_Connections.mp3
Category:content marketing -- posted at: 3:00am EDT

Jay Baer, Founder of Convince & Convert, joins the Content Experience Show to discuss Talk Triggers and word of mouth marketing.

 

Special thanks to our sponsors:

 

In This Episode

  • Why all content should be an experience
  • What it means to have a content experience
  • How to build a strategy for word of mouth marketing
  • How a talk trigger gives your customers a story

 

Resources


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Direct download: How_to_Create_a_Word_of_Mouth_Marketing_Strategy.mp3
Category:content marketing -- posted at: 3:00am EDT

Anna Hrach, Strategist at Convince & Convert, and Randy Frisch, Co-Founder, CMO, and President of Uberflip, discuss the upcoming changes in the Content Pros Podcast and the importance of the Content Experience.

 

Special thanks to our sponsors:

 

In This Episode

  • Why it’s time to take content creation to the next level
  • Why just having a popular piece of content is not enough

 

Resources

 

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Direct download: Why_Content_Experience_Is_the_New_Content_Marketing.mp3
Category:content marketing -- posted at: 3:00am EDT

Lisa Kenney, Sr. Demand Generation Marketing Manager at Blackbaud, joins the Content Pros Podcast to discuss audience analysis and segmentation.

 

Special thanks to our sponsors:

 

In This Episode

  • How to implement deeper segmentation
  • How to better use data to improve segmentation
  • How to balance creating content for a specific audience and being flexible enough to repurpose it
  • Ways to more efficiently organize content data

 

Resources

 

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Direct download: How_Blackbaud_Achieves_Deeper_Segmentation.mp3
Category:content marketing -- posted at: 3:00am EDT

Anna Hrach, Strategist at Convince & Convert, joins the Content Pros Podcast to discuss culture and consistency.

 

Special thanks to our sponsors:

 

In This Episode

  • Why websites should be treated as content hubs
  • Why there should be consistency of content between various channels
  • Why hiring someone who fits the business culture is more important than immediate skills
  • How to pick the right content creators

 

Resources


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Tyler Lessard, Vice President of Marketing at Vidyard, joins the Content Pros Podcast as a guest this time to discuss content diversity and his time as co-host of the show.

 

Special thanks to our sponsors:

 

In This Episode

  • How to figure out what kind of content is right for a particular audience
  • How to balance long-term campaigns versus campaigns build for a specific moment
  • The importance of simplifying the process for creating and sharing video

 

Resources


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Direct download: How_Vidyard_Uses_Video_to_Diversify_Content.mp3
Category:content marketing -- posted at: 3:00am EDT

Susan Hartman, Partner at Susan Hartman Consulting, joins the Content Pros Podcast to discuss team coordination and how giving away knowledge can lead to tremendous growth.

 

Special thanks to our sponsors:

 

In This Episode

  • Why team cooperation is one of the most critical aspects, and often most significant problems, of marketing for many companies
  • How to coordinate teams to put out exceptional content in effective ways
  • How giving away knowledge can lead to tremendous growth in brand awareness and sales

 

Resources


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Direct download: Why_Susan_Hartman_Believes_in_Giving_Knowledge_Away.mp3
Category:content marketing -- posted at: 3:00am EDT

Cara McCarron, President of The Content Company, joins the Content Pros Podcast to discuss why quality is king when it comes to content creation.

Special thanks to our sponsors:

 

In This Episode

  • What it means to have quality content
  • How to balance authenticity with polish
  • How to find the right writer
  • Why clear communication is so crucial to hitting the mark with content
  • Why more than just the writing contributes to the overall experience

 

Resources

 

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Direct download: Why_Quality_Always_Beats_Quantity_in_Content_Marketing.mp3
Category:content marketing -- posted at: 3:00am EDT

Stephanie Totty, Director of Marketing at Examsoft, joins the Content Pros Podcast to discuss how ExamSoft works with customers to create content through its ambassador program.

 

Special thanks to our sponsors:

 

In This Episode

  • How to create content to engage with multiple audiences with different personas
  • How to work with brand ambassadors to generate content
  • Why webinars are great pieces of content and how to style them for your audience
  • How to repurpose and find multiple uses for your content
  • Why compensating your brand ambassadors can strengthen your community

 

Resources

 

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Direct download: How_ExamSoft_Works_With_Customers_to_Create_Relevant_Content.mp3
Category:content marketing -- posted at: 3:00am EDT

Jason Schemmel, Social Media Manager at HarperCollins Christian Publishing, joins the Content Pros Podcast to talk about building and engaging with a healthy, active community.

In This Episode

  • How identifying your target audience can guide which social media your business should focus on
  • Why you should use social media as a funnel to catch a wider audience that leads back to your product
  • How repeatable campaigns can help your brand stand out and keep your audience engaged
  • The importance of empathizing with your audience when creating targeted ads

Resources

 

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Ilana Rabinowitz, Vice President of Marketing and Product Development at Lion Brand Yarn Company, joins the Content Pros Podcast to discuss how Lion Brand works with influencers to create and promote new products and engage with customers.

 

Special thanks to our sponsors:

 

In This Episode

  • How to create opportunities for your customers to engage and advocate for your company
  • How direct communication with your customers can help grow your business
  • Why free content can be incredibly valuable
  • How to reach out to influencers and even allow them to influence your business
  • How to build and manage an effective influencer program

 

Resources


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Direct download: How_Lion_Brand_Yarn_Company_Turns_Customers_Into_Influencers.mp3
Category:content marketing -- posted at: 3:00am EDT

Salma Jafri, Video Content Strategist and Owner of Salma Jafri Media, joins the Content Pros Podcast to discuss why and how she starts her entire content strategy with video first.

Special thanks to our sponsors:

In This Episode

  • Why a video first content strategy means building your entire content strategy out from and around video
  • How focusing on help, hero, and hub content leads to a stellar content strategy model
  • Why upcycling content means starting with the richest format and letting content spin-off from there
  • The false content myth of "One Video to Rule Them All"

Resources

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Direct download: Why_Salma_Jafri_Builds_Content_Strategy_Around_Video_First.mp3
Category:content marketing -- posted at: 3:00am EDT

Andrea Fryrear, President and Lead Trainer at AgileSherpas, joins the Content Pros Podcast to discuss the three rules of agile marketing and steps to take to become more flexible and responsive to your customers.

Special thanks to our sponsors:

In This Episode

  • Why a faster, more responsive, and successful campaign means putting it out there before you think it's ready
  • How limiting your work leads to greater progress and success in the long run
  • Why a well-made content strategy calendar means looking ahead while also looking back
  • How internal silos lead to trouble in sales funnel handoffs

Resources

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Direct download: How_Andrea_Fryrear_Keeps_Content_Agile_and_Responsive.mp3
Category:content marketing -- posted at: 3:00am EDT

Andy Crestodina, Co-Founder and Chief Marketing Officer of Orbit Media, joins the Content Pros Podcast to share a first-look at the insights gleaned from his annual survey of 1,000+ bloggers and how you can build your lifetime body of work. 

Special thanks to our sponsors:

In This Episode

  • Why embracing fun, free content promotion means getting involved in influencer outreach
  • How updating old stuff leads to conversions and even a possible book deal down the road
  • Why creating evergreen blog content means leaving off the posting date
  • How planning your lifetime body of work leads to content that stands the tests of time

Resources

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Direct download: What_Andy_Crestodina_Learned_From_1000_Bloggers.mp3
Category:content marketing -- posted at: 3:00am EDT

Robert Rose, Chief Strategy Officer for the Content Marketing Institute, joins the Content Pros Podcast to discuss why he thinks it's time to kill marketing and start fresh with content that stands apart from sales.

Special thanks to our sponsors:

In This Episode

  • Why being a leader in your field means creating content that stands apart from sales as its own business asset
  • How the campaign approach to content leads to diluted and unoriginal material
  • Why content marketing doesn't mean the same thing as advertising
  • How a well-thought out strategic plan for content marketing leads to the content team being pro-active partners instead of reactive machines

Resources

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Direct download: Why_Robert_Rose_Wants_to_Kill_Marketing.mp3
Category:content marketing -- posted at: 3:00am EDT

Melanie Deziel, Branded Content Consultant and Speaker for Mdeziel Media, joins the Content Pros Podcast to share how native advertising is the most underrated form of content marketing. 

Special thanks to our sponsors:

In This Episode

  • How outbound content leads to new customers in unlikely places
  • Why becoming a customer's natural choice means answering questions about your role and the emotions associated with it
  • How approaching placement without a story pre-written leads to better, more engaging content
  • Why finding the best placement means looking at your alignment, sources, and format

Resources

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Michele Linn, VP of Content for the Content Marketing Institute, joins the Content Pros Podcast to share her three pillars to a successful content strategy. 

Special thanks to our sponsors:

In This Episode

  • Why having a content marketing strategy means having more than just content
  • How a lot of noise in the content marketplace leads to the perfect opportunity for a talented marketer
  • Why creating better content means doing less of it
  • How stepping back leads to stepping forward in content strat

Resources

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Delaney Turner, Director of Content Strategy for Demand Spring, joins the Content Pros Podcast to discuss why long-form documentary videos are the type of content that keeps on giving when it comes to qualified leads and long-range content planning.

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In This Episode

  • How short-form documentary-style video content leads to new revelations about your customers
  • Why top-of-funnel content doesn’t mean sticking to only short clips or still images
  • How humanizing your brand through long-form videos leads to highly qualified leads and a positive reframing of your brand in the eyes of potential customers
  • Why planning a year’s worth of content means shooting one documentary

Resources

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Nate Skinner, VP of Product Marketing for Salesforce Pardot, joins the Content Pros Podcast to discuss the power of AI's place in all of the marketing puzzle, from the administrative operations to sales.

Special thanks to our sponsors:

In This Episode

  • How using AI in your marketing strategy leads to streamlined business operations and effective sales teams
  • Why successfully incorporating AI means keeping some of your old tools to complement the new ones
  • How mining for prospects with the help of AI leads to customers you didn’t even know existed
  • Why AI integration means alignment between sales and marketing

Resources

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Melissa Hodai, Digital Content Team Manager for Allstate, joins the Content Pros Podcast to discuss how a content strategy that focuses on long-term cultivation instead of immediate viral success has lead to conversions and industry awards.

Special thanks to our sponsors:

In This Episode

  • Why cultivating a good content strategy means looking to Google and data first
  • How chasing unicorn viral content leads to uninspiring and failing content over the long term
  • Why reviewing metrics successfully means understanding that not all metrics are equally important
  • How understanding and embracing your workhorse content leads to a focused strategy with strong conversion points

Resources

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Nathan Ellering, Head of Marketing Demand Generation at CoSchedule, joins the Content Pros Podcast to share how they maintain organic reach by actually having the best content on the internet.

Special thanks to our sponsors:

In This Episode

  • Why cultivating organic reach means being committed to being the best of the best on the internet
  • How researching your own content leads to an increase of quality and leads over time
  • Why a winning content strategy means a thorough writing plan that schedules months into the future
  • How a workflow that includes a workback leads to better execution and less stress

Resources

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Direct download: How_CoSchedule_Creates_the_Best_Content_on_the_Internet.mp3
Category:content marketing -- posted at: 3:00am EDT

Brandon Redlinger, Director of Growth at Engagio, joins the Content Pros Podcast to share how they have found a winning strategy by embracing the classic content vehicle of email.

Special thanks to our sponsors:

In This Episode

  • Why a successful email campaign means keeping sales and marketing on the same page
  • How over-automation leads to a disconnect between brands and their customers
  • Why respecting tiered personas means cutting out the HTML messages beyond a certain level
  • How fewer links to content in emails leads to more engagement

Resources

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Direct download: How_Engagio_Is_Winning_With_Email.mp3
Category:content marketing -- posted at: 3:00am EDT

Jess Ostroff, Managing Editor at Convince & Convert, takes listeners on the road to überflip's Content Experience to hear from content pros such as Ann Handley, Andy Crestodina, and Jay Baer on what's broken with content marketing today and how to fix it.

Special thanks to our sponsors:

In This Episode

  • How collaborating and networking leads to more successful content and a flourishing career
  • Why getting your audience to read your content means speaking to them as a peer instead of a brand
  • How relevant content leads to a busy audience finding the time to listen and read it
  • Why execution of good ideas is more important than generation of great ideas

Resources

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Direct download: Content_Pros_LIVE_at_The_Content_Experience.mp3
Category:content marketing -- posted at: 3:00am EDT

Sangram Vajre, Co-Founder and CMO of Terminus, joins the Content Pros Podcast to discuss how a focus on engagement paired with collaboration between sales and marketing can drive business forward.

Special thanks to our sponsors:

In This Episode

  • Why successful content marketing means more than lead generation
  • How accurately measuring engagement leads to more efficient sales team
  • How a close and cooperative relationship between sales and marketing leads to better results for both teams
  • Why a lack of synchronization means an opportunity to become a leader from within

Resources

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Direct download: Why_Terminus_Measures_Content_Success_Through_Collaboration.mp3
Category:content marketing -- posted at: 3:00am EDT

Mike Ballard, Senior Manager of Digital Marketing at Lenovo, joins the Content Pros Podcast to share how he is using predictive insights to create content with intent that engages, motivates, and closes sales.

Special thanks to our sponsors:

In This Episode

  • Why understanding your prospects means going beyond your own digital properties
  • How reinforcement of your core messaging can lead to prospective buyer tune-out
  • Why getting the most out of your data means using it to trigger campaigns and craft your message
  • How being helpful instead of pitchy leads to successfully capturing leads and moving them through the funnel

Resources

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Travis Bickham, VP of Marketing at Concord, joins the Content Pros Podcast to discuss how a focus on quality and providing the Netflix experience is turning heads in a crowded marketplace.

Special thanks to our sponsors:

In This Episode

  • Why standing out in a crowded market means asking yourself two questions: how are you presenting yourself on your website and how you are presenting yourself through the content funnel
  • How speaking to the silo leads to breaking down the wall for new customers
  • Why successfully walking your customer through the content funnel means incorporating some Netflix ideas
  • How actual customer testimonials lead to a better profile and better sales

Resources

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Direct download: How_Concord_Is_Turning_Heads_With_Content.mp3
Category:content marketing -- posted at: 3:00am EDT

Anna Hrach, Content Strategist at Convince and Convert, joins the Content Pros Podcast to share her three tips for carving a place for yourself in the still-growing field of content marketing.

Special thanks to our sponsors:

In This Episode

  • How the evolution of content marketing leads to a focus of strategy above all else
  • Why increasing appreciation for content marketing means changing leadership's perception of the work involved
  • How strategizing, treating yo' self, and trying leads to a better career as a content marketer

Resources

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Direct download: How_Convince_and_Convert_Levels_Up_Their_Content.mp3
Category:content marketing -- posted at: 3:00am EDT

Co-Founders of Abacus Agency Peter Reitano, CEO, and Jeff Goldenberg, CSO, join the Content Pros Podcast to share how they squeeze every dollar out of Facebook using dynamo content.

Special thanks to our sponsors:

In This Episode

  • Why creating a successful Facebook advertising campaign means spending less money on boosting and more time on content
  • How smart use of Facebook tools leads to conversion rates and data that can magnify the impact of your content marketing strategy
  • Why being a successful content marketer today means marrying new data to new creativity
  • How succeeding at one point of the Facebook Ads Triangle leads to amazing click-through rates

Resources

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Kris Rudeegraap, CEO of Sendoso, joins the Content Pros Podcast to discuss how snail mail is making a roaring comeback as a vehicle for impactful content.

 

Special thanks to our sponsors:

 

In This Episode

  • Why getting noticed today means embracing an old, previously ridiculed mode of communication
  • How snail mail leads to perfectly timed and impactful customer engagement opportunities
  • Why meaningful, personalized content means creating a physical presence from afar
  • How timely mailers lead to content that stands apart from the rest

 

Resources

 

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Direct download: How_Sendoso_Is_Making_Snail_Mail_Cool_Again.mp3
Category:content marketing -- posted at: 3:00am EDT

Matt Wesson, Director of Content and Creative at SalesLoft, joins the Content Pros Podcast to discuss leveraging content throughout the buyer's journey to engage customers, convert leads, and grow to scale.

 

Special thanks to our sponsors:

 

In This Episode

  • Why great content means letting customers learn about your product without a salesperson involved
  • How the evolution of content is leading to content that exists beyond the top of the funnel
  • Why pooling together a diverse set of marketing ideas means breaking down internal silos
  • How personalization and personas lead to customers that trust you and come back for more content

 

Resources

 

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Direct download: How_SalesLoft_Is_Leveraging_Content_to_Drive_Results.mp3
Category:content marketing -- posted at: 3:00am EDT

James Kotecki, Principal of The Kotecki Group, joins the Content Pros Podcast to share how case studies can energize your marketing with multiple pieces of impactful, motivating content.

 

Special thanks to our sponsors:

 

In This Episode

  • How one case study leads to a multitude of pieces of content
  • Why cultivating content for case-studies doesn’t have to mean a huge financial investment or risk
  • How fine tuning the art of interviewing leads to inspirational and motivational content
  • Why a compelling interview means setting up a good tennis match

 

Resources

 

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Sourabh Kothari, Director of Advocacy, Brand, and Content at Signifyd, joins the Content Pros Podcast to discuss the power of storytelling and why the most important story doesn't have your product in it.

 

Special thanks to our sponsors:

 

In This Episode

  • How the ultimate end-user of a B2B purchase leads to a more emotional buying process than B2C
  • Why successful marketing storytelling means a focus on characters instead of story
  • How changes in audience expectations leads to dynamic and collaborative presentations
  • Why winning content means first thinking of how your audience would succeed without your product

 

Resources

 

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Direct download: How_Signifyd_Builds_Messaging_for_Audiences_in_a_B2B_World.mp3
Category:content marketing -- posted at: 3:00am EDT

Mathew Sweezey, Principal of Marketing Insights at Salesforce, joins the Content Pros Podcast to discuss the evolution of permission in content and how it is changing the very definition of marketing.

 

Special thanks to our sponsors:

 

In This Episode

  • How one tiny change in media process can lead to a global and cultural paradigm shift
  • Why more media means fewer autonomous decisions made by consumers
  • How the increase in media creators has led to a fundamental change in the definition of marketing
  • Why successful content engagement means your business giving a simple like or @ mention in the comments of user-generated content

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_ATT_Blogged_Their_Way_to_47_Million.mp3
Category:content marketing -- posted at: 3:00am EDT

Fatima Zaidi, VP of Business Development at Eighty-Eight Agency, joins the Content Pros Podcast to discuss how successful PR in the modern content marketing world keeps your content alive and pushes it viral.

 

Special thanks to our sponsors:

 

In This Episode

  • Why creating content is only a small part of content marketing
  • How a focus on creating value with new concepts leads to online virality
  • Why the right amount of content means calculating how much you can take and adding one
  • How supplementing your existing workforce with an agency leads to new opportunities and resources

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.


Doug Landis, Growth Partner at Emergence Capital, joins the Content Pros Podcast to share his journey to becoming a bonafide storyteller and what that means for content marketing.

 

Special thanks to our sponsors:

 

In This Episode

  • Why a CEO's successful pitch doesn't mean a slam dunk for the sales team
  • How a sales and storyteller hat across an organization leads to a fundamental shift in both external and internal communications
  • Why talking about your company and the market to your customers means you're doing it wrong
  • How bringing your weekend self to work leads to memorable presentations... in a good way

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: Proof_That_Your_Content_Needs_Fewer_Facts_and_More_Story.mp3
Category:content marketing -- posted at: 3:00am EDT

Todd Berkowitz, Research Vice President at Gartner, joins the Content Pros Podcast to discuss using ABM and buyer-driven content to boost conversions, close deals, and make marketing shine.

 

Special thanks to our sponsors:

 

In This Episode

  • Why measuring success of ABM means revisiting your marketing metrics and your definition of success
  • How understanding the buyer’s journey means understanding that you can’t dictate the process
  • The customer doesn’t care about your sales funnel
  • Why the effectiveness of marketing automation and ABM means a close look at the when/why/where of content personalization
  • How the right ABM and content marketing leads to an empowered and enabled sales team

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: Nobody_Cares_About_Your_Sales_Funnel_Except_You.mp3
Category:content marketing -- posted at: 3:00am EDT

Jay Acunzo, Keynote Speaker and Show Host of Unthinkable, joins the Content Pros Podcast to discuss the importance of finding and trusting your intuition when it comes to creating standout content.

 

Special thanks to our sponsors:

 

In This Episode

  • Why reliably creating great content means realistically wielding intuition
  • How stopping asking questions leads to finding the right answers for content
  • Why getting the best advice means pushing back and asking questions of the experts
  • How the Cinderella story arc sets up a successful podcast series

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Skip_the_Content_Gurus_and_Trust_Yourself.mp3
Category:content marketing -- posted at: 3:00am EDT

Oli Gardner, Co-Founder of Unbounce, joins the Content Pros Podcast to discuss how data, design, and content work together to convert leads and close deals.

Special thanks to our sponsors:

 

In This Episode

  • How a lack of cohesion and data leads to tension on the marketing team
  • Why a winning design means validating the data first
  • How focusing on conversion rate optimization leads to irrelevant content and decreasing conversions
  • Why motivating content means including your product, even if you don't want it to be too sales-y

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_Data_and_Design_Work_Together_to_Close_Deals.mp3
Category:content marketing -- posted at: 3:00am EDT

Matt Heinz, President of Heinz Marketing, joins the Content Pros Podcast to discuss the increasingly intertwined relationship between marketing, content, and sales.

 

Special thanks to our sponsors:

 

In This Episode

  • Why the reality of marketing today means that even one-to-one conversations count as content
  • How content marketing has become the new sales department
  • Why cutting through the clutter means making your customer feel human again
  • How not properly arming your sales team leads to an email bruise

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_to_Rescue_Content_Marketing_From_Its_Ivory_Tower.mp3
Category:content marketing -- posted at: 3:00am EDT

Hana Abaza, Head of Marketing at Shopify Plus, joins the Content Pros Podcast to discuss how business success changes the approach to content marketing.

 

Special thanks to our sponsors:

 

In This Episode

  • Why better quality means less content
  • How business growth leads directly to a complete revamp of your content
  • Why well-organized content means making it easy to navigate for external and internal audiences
  • How a successful content marketing plan leads to spending more time with sales than marketing

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Can_You_Increase_Sales_by_Decreasing_Content_.mp3
Category:content marketing -- posted at: 3:00am EDT

Authors Barry Feldman and Seth Price, copywriter and marketing/branding speaker respectively, join the Content Pros Podcast to discuss their debut book "The Road to Recognition" and the intersection of content and branding to achieve marketing success.

 

Special thanks to our sponsors:

 

In This Episode

  • How the power of personal branding leads to getting your name out of spam folder and in front of a reader
  • Why building a brand means starting with the foundational platforms that many take for granted
  • How passion and zeal lead to tenacity and perseverance through the hard times of content
  • Why successful content means an equal amount of time spent on both writing and visual design

 

Resources

 

 

 

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: The_Road_to_Recognition_is_Paved_with_Branding_and_Content.mp3
Category:content marketing -- posted at: 3:00am EDT