The Content Experience Show (content marketing)

Jeff Pedowitz, President and CEO of The Pedowitz Group, joins the Content Experience Show to discuss the reason many businesses deliver inconsistent experiences and how to move past customer service to being customer-focused.

 

Special thanks to our sponsors:

 

In This Episode

  • How to define “marketing operations” and who should be involved
  • How to shift the focus of marketing to being customer focused
  • The difference between “multi-channel” and “omni-channel” experiences
  • How to help the product team and the content team work together to ensure a wholly consistent experience

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: Why20Customer20Service20Does20Not20Equal20Customer-Focused.mp3
Category:content marketing -- posted at: 3:00am EDT

Allen Gannett, Author and Founder/CEO of TrackMaven, joins the Content Experience to discuss the meaning of creativity, and how you can spark your creative genius to reach your ROI goals and take your marketing to the next level.

 

In This Episode

  • Why creativity is something you can learn
  • Why consuming is so important for creativity
  • How to balance familiarity with novelty
  • How to learn creativity through imitation
  • How to incorporate data into the creative process

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: Harness20the20Creative20Curve20to20Maximize20Your20Marketing.mp3
Category:content marketing -- posted at: 3:00am EDT

John Collins, Director of Content at Intercom, joins the Content Experience Show to discuss taking the focus off of marketing and putting content first.

 

Special thanks to our sponsors:

 

In This Episode

  • Why Intercom is done with “content marketing”
  • How to develop content straight from the experts
  • How to set up an effective editorial calendar
  • How to approach repurposing content

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: Get_Rid_of_Content_Marketing_by_Creating_Better_Content.mp3
Category:content marketing -- posted at: 3:00am EDT

Andy Crestodina, Co-Founder and Chief Marketing Officer at Orbit Media Studios, joins the Content Experience Show to discuss the importance of promotion and creating visible content.

 

Special thanks to our sponsors:

 

In This Episode

  • How company websites have changed from previous decades
  • What mistake many businesses are making with embedded YouTube videos
  • Why content brings long lasting benefits and ads are short term
  • Why promotion is just as important as the quality of your content

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Why_the_Best_Content_Doesnt_Always_Win.mp3
Category:content marketing -- posted at: 3:00am EDT

Joe Griffin, CEO/Co-Founder of ClearVoice, joins the Content Experience Show to discuss strategies for consistently creating good content and the importance of a single editor.

 

Special thanks to our sponsors:

 

In This Episode

  • Why a good managing editor is so important for creating good content in today’s market
  • Why there should be one editor or editing department rather than editors spread throughout multiple departments
  • How to set up a practical content creation plan

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: Why_Your_Content_Team_Needs_an_Editor.mp3
Category:content marketing -- posted at: 3:00am EDT

Tony Holbrook, Executive Director - Global Marketing & Commerce Development at Ingram Micro Commerce & Lifecycle Services, joins the Content Experience Show to discuss effective methods of outreach and strategies for converting prospective customers.

 

Special thanks to our sponsors:

 

In This Episode

  • Why cold calling is not the most effective method of outreach
  • How to effectively connect with prospective clients
  • How to strategically use customer stories and industry data
  • How to focus on relationship building rather than lead source

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 


Rob Mills, Content Strategist at GatherContent, joins the Content Experience Show to discuss organizing teams for greater efficiency.

 

Special thanks to our sponsors:

 

In This Episode

  • How to approach multiple types of content
  • How to keep content creation efficient when working with a team
  • How to set up a great workflow
  • What roles are a must for a content creation team

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_GatherContent_Maintains_an_Efficient_Workflow.mp3
Category:content marketing -- posted at: 3:00am EDT

Chris Dayley, VP of Testing & Site Optimization at Disruptive Advertising, joins the Content Experience Show to discuss testing for the right data to know what your audience really wants.

 

Special thanks to our sponsors:

 

In This Episode

  • Why focusing on traffic and “top of funnel” metrics is not the most beneficial
  • How to find more meaningful data when your audience visits your website
  • How to test your audience’s response to different types of content
  • How to more effectively approach persona creation

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 


Mike Corak, Vice President and General Manager at DAC Group, joins the Content Experience Show to discuss parts of the customer journey that are often overlooked.

 

Special thanks to our sponsors:

 

In This Episode

  • How to stay involved as a leader without micromanaging
  • How to think from the client’s perspective
  • How to plan out and justify a content strategy budget with a client
  • Why localized content is a vital part of the content strategy

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_the_DAC_Group_Improves_the_Customer_Journey.mp3
Category:content marketing -- posted at: 3:00am EDT

Garrett Moon, CEO & Co Founder of CoSchedule, joins the Content Experience Show to discuss competition free content and how to choose the right projects.

 

Special thanks to our sponsors:

 

In This Episode

  • How content marketing has become competitive
  • How to create competition free content
  • How to find your core content
  • How to choose the right projects to work on

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_CoSchedule_Decides_Which_Content_Matters.mp3
Category:content marketing -- posted at: 3:00am EDT