Content Pros Podcast (content marketing)

Mike Ballard, Senior Manager of Digital Marketing at Lenovo, joins the Content Pros Podcast to share how he is using predictive insights to create content with intent that engages, motivates, and closes sales.

Special thanks to our sponsors:

In This Episode

  • Why understanding your prospects means going beyond your own digital properties
  • How reinforcement of your core messaging can lead to prospective buyer tune-out
  • Why getting the most out of your data means using it to trigger campaigns and craft your message
  • How being helpful instead of pitchy leads to successfully capturing leads and moving them through the funnel

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.


Travis Bickham, VP of Marketing at Concord, joins the Content Pros Podcast to discuss how a focus on quality and providing the Netflix experience is turning heads in a crowded marketplace.

Special thanks to our sponsors:

In This Episode

  • Why standing out in a crowded market means asking yourself two questions: how are you presenting yourself on your website and how you are presenting yourself through the content funnel
  • How speaking to the silo leads to breaking down the wall for new customers
  • Why successfully walking your customer through the content funnel means incorporating some Netflix ideas
  • How actual customer testimonials lead to a better profile and better sales

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_Concord_Is_Turning_Heads_With_Content.mp3
Category:content marketing -- posted at: 3:00am EDT

Anna Hrach, Content Strategist at Convince and Convert, joins the Content Pros Podcast to share her three tips for carving a place for yourself in the still-growing field of content marketing.

Special thanks to our sponsors:

In This Episode

  • How the evolution of content marketing leads to a focus of strategy above all else
  • Why increasing appreciation for content marketing means changing leadership's perception of the work involved
  • How strategizing, treating yo' self, and trying leads to a better career as a content marketer

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_Convince_and_Convert_Levels_Up_Their_Content.mp3
Category:content marketing -- posted at: 3:00am EDT

Co-Founders of Abacus Agency Peter Reitano, CEO, and Jeff Goldenberg, CSO, join the Content Pros Podcast to share how they squeeze every dollar out of Facebook using dynamo content.

Special thanks to our sponsors:

In This Episode

  • Why creating a successful Facebook advertising campaign means spending less money on boosting and more time on content
  • How smart use of Facebook tools leads to conversion rates and data that can magnify the impact of your content marketing strategy
  • Why being a successful content marketer today means marrying new data to new creativity
  • How succeeding at one point of the Facebook Ads Triangle leads to amazing click-through rates

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.


Kris Rudeegraap, CEO of Sendoso, joins the Content Pros Podcast to discuss how snail mail is making a roaring comeback as a vehicle for impactful content.

 

Special thanks to our sponsors:

 

In This Episode

  • Why getting noticed today means embracing an old, previously ridiculed mode of communication
  • How snail mail leads to perfectly timed and impactful customer engagement opportunities
  • Why meaningful, personalized content means creating a physical presence from afar
  • How timely mailers lead to content that stands apart from the rest

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_Sendoso_Is_Making_Snail_Mail_Cool_Again.mp3
Category:content marketing -- posted at: 3:00am EDT

Matt Wesson, Director of Content and Creative at SalesLoft, joins the Content Pros Podcast to discuss leveraging content throughout the buyer's journey to engage customers, convert leads, and grow to scale.

 

Special thanks to our sponsors:

 

In This Episode

  • Why great content means letting customers learn about your product without a salesperson involved
  • How the evolution of content is leading to content that exists beyond the top of the funnel
  • Why pooling together a diverse set of marketing ideas means breaking down internal silos
  • How personalization and personas lead to customers that trust you and come back for more content

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_SalesLoft_Is_Leveraging_Content_to_Drive_Results.mp3
Category:content marketing -- posted at: 3:00am EDT

James Kotecki, Principal of The Kotecki Group, joins the Content Pros Podcast to share how case studies can energize your marketing with multiple pieces of impactful, motivating content.

 

Special thanks to our sponsors:

 

In This Episode

  • How one case study leads to a multitude of pieces of content
  • Why cultivating content for case-studies doesn’t have to mean a huge financial investment or risk
  • How fine tuning the art of interviewing leads to inspirational and motivational content
  • Why a compelling interview means setting up a good tennis match

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.


Sourabh Kothari, Director of Advocacy, Brand, and Content at Signifyd, joins the Content Pros Podcast to discuss the power of storytelling and why the most important story doesn't have your product in it.

 

Special thanks to our sponsors:

 

In This Episode

  • How the ultimate end-user of a B2B purchase leads to a more emotional buying process than B2C
  • Why successful marketing storytelling means a focus on characters instead of story
  • How changes in audience expectations leads to dynamic and collaborative presentations
  • Why winning content means first thinking of how your audience would succeed without your product

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_Signifyd_Builds_Messaging_for_Audiences_in_a_B2B_World.mp3
Category:content marketing -- posted at: 3:00am EDT

Mathew Sweezey, Principal of Marketing Insights at Salesforce, joins the Content Pros Podcast to discuss the evolution of permission in content and how it is changing the very definition of marketing.

 

Special thanks to our sponsors:

 

In This Episode

  • How one tiny change in media process can lead to a global and cultural paradigm shift
  • Why more media means fewer autonomous decisions made by consumers
  • How the increase in media creators has led to a fundamental change in the definition of marketing
  • Why successful content engagement means your business giving a simple like or @ mention in the comments of user-generated content

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_ATT_Blogged_Their_Way_to_47_Million.mp3
Category:content marketing -- posted at: 3:00am EDT

Fatima Zaidi, VP of Business Development at Eighty-Eight Agency, joins the Content Pros Podcast to discuss how successful PR in the modern content marketing world keeps your content alive and pushes it viral.

 

Special thanks to our sponsors:

 

In This Episode

  • Why creating content is only a small part of content marketing
  • How a focus on creating value with new concepts leads to online virality
  • Why the right amount of content means calculating how much you can take and adding one
  • How supplementing your existing workforce with an agency leads to new opportunities and resources

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.