The Content Experience Show (content marketing)

Anna Hrach, Strategist at Convince & Convert, and Randy Frisch, Co-Founder, CMO, and President of Uberflip, discuss the upcoming changes in the Content Pros Podcast and the importance of the Content Experience.

 

Special thanks to our sponsors:

 

In This Episode

  • Why it’s time to take content creation to the next level
  • Why just having a popular piece of content is not enough

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: Why_Content_Experience_Is_the_New_Content_Marketing.mp3
Category:content marketing -- posted at: 3:00am EST

Lisa Kenney, Sr. Demand Generation Marketing Manager at Blackbaud, joins the Content Pros Podcast to discuss audience analysis and segmentation.

 

Special thanks to our sponsors:

 

In This Episode

  • How to implement deeper segmentation
  • How to better use data to improve segmentation
  • How to balance creating content for a specific audience and being flexible enough to repurpose it
  • Ways to more efficiently organize content data

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_Blackbaud_Achieves_Deeper_Segmentation.mp3
Category:content marketing -- posted at: 3:00am EST

Anna Hrach, Strategist at Convince & Convert, joins the Content Pros Podcast to discuss culture and consistency.

 

Special thanks to our sponsors:

 

In This Episode

  • Why websites should be treated as content hubs
  • Why there should be consistency of content between various channels
  • Why hiring someone who fits the business culture is more important than immediate skills
  • How to pick the right content creators

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.


Tyler Lessard, Vice President of Marketing at Vidyard, joins the Content Pros Podcast as a guest this time to discuss content diversity and his time as co-host of the show.

 

Special thanks to our sponsors:

 

In This Episode

  • How to figure out what kind of content is right for a particular audience
  • How to balance long-term campaigns versus campaigns build for a specific moment
  • The importance of simplifying the process for creating and sharing video

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_Vidyard_Uses_Video_to_Diversify_Content.mp3
Category:content marketing -- posted at: 3:00am EST

Susan Hartman, Partner at Susan Hartman Consulting, joins the Content Pros Podcast to discuss team coordination and how giving away knowledge can lead to tremendous growth.

 

Special thanks to our sponsors:

 

In This Episode

  • Why team cooperation is one of the most critical aspects, and often most significant problems, of marketing for many companies
  • How to coordinate teams to put out exceptional content in effective ways
  • How giving away knowledge can lead to tremendous growth in brand awareness and sales

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Why_Susan_Hartman_Believes_in_Giving_Knowledge_Away.mp3
Category:content marketing -- posted at: 3:00am EST

Cara McCarron, President of The Content Company, joins the Content Pros Podcast to discuss why quality is king when it comes to content creation.

Special thanks to our sponsors:

 

In This Episode

  • What it means to have quality content
  • How to balance authenticity with polish
  • How to find the right writer
  • Why clear communication is so crucial to hitting the mark with content
  • Why more than just the writing contributes to the overall experience

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Why_Quality_Always_Beats_Quantity_in_Content_Marketing.mp3
Category:content marketing -- posted at: 3:00am EST

Stephanie Totty, Director of Marketing at Examsoft, joins the Content Pros Podcast to discuss how ExamSoft works with customers to create content through its ambassador program.

 

Special thanks to our sponsors:

 

In This Episode

  • How to create content to engage with multiple audiences with different personas
  • How to work with brand ambassadors to generate content
  • Why webinars are great pieces of content and how to style them for your audience
  • How to repurpose and find multiple uses for your content
  • Why compensating your brand ambassadors can strengthen your community

 

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

 

Direct download: How_ExamSoft_Works_With_Customers_to_Create_Relevant_Content.mp3
Category:content marketing -- posted at: 3:00am EST

Jason Schemmel, Social Media Manager at HarperCollins Christian Publishing, joins the Content Pros Podcast to talk about building and engaging with a healthy, active community.

In This Episode

  • How identifying your target audience can guide which social media your business should focus on
  • Why you should use social media as a funnel to catch a wider audience that leads back to your product
  • How repeatable campaigns can help your brand stand out and keep your audience engaged
  • The importance of empathizing with your audience when creating targeted ads

Resources

 

Visit ContentProsPodcast.com for more insights from your favorite content marketers.


Ilana Rabinowitz, Vice President of Marketing and Product Development at Lion Brand Yarn Company, joins the Content Pros Podcast to discuss how Lion Brand works with influencers to create and promote new products and engage with customers.

 

Special thanks to our sponsors:

 

In This Episode

  • How to create opportunities for your customers to engage and advocate for your company
  • How direct communication with your customers can help grow your business
  • Why free content can be incredibly valuable
  • How to reach out to influencers and even allow them to influence your business
  • How to build and manage an effective influencer program

 

Resources


Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: How_Lion_Brand_Yarn_Company_Turns_Customers_Into_Influencers.mp3
Category:content marketing -- posted at: 3:00am EST

Salma Jafri, Video Content Strategist and Owner of Salma Jafri Media, joins the Content Pros Podcast to discuss why and how she starts her entire content strategy with video first.

Special thanks to our sponsors:

In This Episode

  • Why a video first content strategy means building your entire content strategy out from and around video
  • How focusing on help, hero, and hub content leads to a stellar content strategy model
  • Why upcycling content means starting with the richest format and letting content spin-off from there
  • The false content myth of "One Video to Rule Them All"

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Direct download: Why_Salma_Jafri_Builds_Content_Strategy_Around_Video_First.mp3
Category:content marketing -- posted at: 3:00am EST