The Marketer's Journey

The sales process is broken. Nobody actually enjoys buying anymore—especially not software. And when it comes to most sales processes, the human touch has just disappeared.

I recently talked with Ryan Bonnici, CMO at G2, about his approach to this problem.

What we talked about:

  • How being a mini CMO prepared him to wear all the CMO hats
  • His take on how the sales process is broken (& how to streamline it)
  • Why marketers should think like consumers
  • Four weeks off a year is the bare minimum

Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

Direct download: The_Marketers_Journey_-_Ryan_Bonnici.mp3
Category:general -- posted at: 1:00am EDT