The Marketer's Journey

Content and thought leadership are both king. But if they had a fight, content would win.

 

First off, content doesn’t just have to be a thought leadership exercise. Secondly, it isn’t something that just the content marketer owns.

 

On this episode, I interview Natalie Lambert, Chief Marketing Officer at Instart, about creating content and culture:

 

What we talked about:

  • Natalie is highly self-taught and has a voracious passion for learning
  • What the exact relationships between content and thought leadership should be
  • Why culture and team dynamics are everything
  • Go on safari to truly disconnect from work (and see big cats)


Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.

Direct download: The_Marketers_Journey_-_Natalie_Lambert.mp3
Category:general -- posted at: 1:00am EDT

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