The Marketer's Journey

Success isn’t having a lot of money from VCs or investors.

It’s signing on customers.

In this episode of The Marketer’s Journey, I catch up with the former CMO at Tableau Software turned advisor, Elissa Fink. She shares her journey through the marketing world and how she found value by helping customers get smarter.

We also discuss:

  • What the true sign of success is for startups
  • Working and thriving within budget constraints
  • The value of taking risks with startups who don’t have the brand recognition yet


Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.

Direct download: The_Marketers_Journey_-_Elissa_Fink.mp3
Category:general -- posted at: 2:00am EDT

The sales process is broken. Nobody actually enjoys buying anymore—especially not software. And when it comes to most sales processes, the human touch has just disappeared.

I recently talked with Ryan Bonnici, CMO at G2, about his approach to this problem.

What we talked about:

  • How being a mini CMO prepared him to wear all the CMO hats
  • His take on how the sales process is broken (& how to streamline it)
  • Why marketers should think like consumers
  • Four weeks off a year is the bare minimum


Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

Direct download: The_Marketers_Journey_-_Ryan_Bonnici.mp3
Category:general -- posted at: 1:00am EDT

Content and thought leadership are both king. But if they had a fight, content would win.

 

First off, content doesn’t just have to be a thought leadership exercise. Secondly, it isn’t something that just the content marketer owns.

 

On this episode, I interview Natalie Lambert, Chief Marketing Officer at Instart, about creating content and culture:

 

What we talked about:

  • Natalie is highly self-taught and has a voracious passion for learning
  • What the exact relationships between content and thought leadership should be
  • Why culture and team dynamics are everything
  • Go on safari to truly disconnect from work (and see big cats)


Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.

Direct download: The_Marketers_Journey_-_Natalie_Lambert.mp3
Category:general -- posted at: 1:00am EDT

Does the term “growth hacking” make you cringe?

 

What if we called it “analytically measuring ROI conversion rates at each point of the funnel and applying ingenuitive methods to the customer journey”?

 

On this episode, I interview Patrick Edmonds, CMO at Proposify, about explosive growth:

 

What we talked about:

  • Is the quick path to CMO a good or bad thing?
  • How to balance two execs who each focus on demand and content communications
  • Don’t let vacation days pile up. Take a staycation instead.



Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.



Direct download: The_Marketers_Journey_-_Patrick_Edmonds.mp3
Category:general -- posted at: 1:00am EDT

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