The Marketer's Journey

What do you think of having a “smarketing” department? It’s one team, essentially, with two interior sets: marketing and inside sales.

 

In this episode of The Marketer’s Journey, I interview Edwin Abl, CMO at Modulr, about heading up the smarketing department.

 

What we talked about:

  • The entrepreneurial mindset inspires marketing leadership in so many ways
  • Where should SDRs sit, marketing or sales? (Marketing, actually)
  • Why you should put your laptop and phone in the cupboard after 7:30 PM

 

Check out this resource we mentioned during the podcast:


Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.

Direct download: The_Marketers_Journey_-_Edwin_Abl.mp3
Category:general -- posted at: 1:00am EDT

At DW’s company, there are 60 in sales and 8 in marketing. Yet he counts the marketers as part of sales (and the SDRs as part of marketing). This exemplifies the extent to which marketing IS sales—in other words, smarketing.

 

In this episode, I interview Dailius Wilson, VP of Sales and Growth at Get Accept, about how he positions sales and marketing.

 

What we talked about:

  • Why he has 60 salespeople and 8 marketers
  • How he’s excited to use tech to influence the buyer experience
  • Learning languages, writing plays, DJing, and Hollywood life

 

Check out these resources we mentioned during the podcast:


Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.

Direct download: The_Marketers_Journey_-_Dailius_Wilson.mp3
Category:general -- posted at: 2:00pm EDT

It’s not really a buyer’s funnel anymore. It’s a buyer’s circle — with 9+ on a buying committee at any given time. Which makes things seem pretty impossible to personalize.

 

On this episode, I interview Meredyth Jensen, Senior Vice President of Marketing and Brand Communications at RGP:

 

What we talked about:

  • How taking a wandering career path can be highly advantageous
  • Communicating with buyers using the methodology they prefer
  • You can’t be fully present for your team if you’re burned out


Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.

Direct download: The_Marketers_Journey_-_Meredyth_Jensen.mp3
Category:general -- posted at: 1:00am EDT

It can be a huge struggle to get started in a new role when you don’t have good records. Or any records. And building a content marketing strategy from scratch is a challenging feat for anyone! 

 

On this episode, I interview Patrick Spencer, Senior Director of Content Marketing at Fortinet:

 

What we talked about:

  • What it was like for Patrick to start his career mid-30s with a Ph.D.
  • The questions Patrick asked to form the journey stages for customers
  • Where to start when you’re starting a content strategy
  • Why we love Iceland

 

Check out these resources we mentioned during the podcast:

 

Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.

 

Direct download: The_Marketers_Journey_-_Patrick_Spencer.mp3
Category:general -- posted at: 1:00am EDT

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