The Marketer's Journey

Every step of the marketer’s journey takes trust: from implicitly trusting your team to creating innate trust in your company’s brand. 

 

On this episode, I interview Jeanne Hopkins, CMO at Lola.com:

 

What we talked about:

  • Trusting your team, 3 buyer personas, and the impossibility of using the same messaging
  • Creating content for individual personas and the Voice of the Customer meeting
  • Where you vacation when you work for a travel company (New Hampshire, actually)


Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.

Direct download: The_Marketers_Journey_-_Jeanne_Hopkins.mp3
Category:general -- posted at: 9:55am EDT

Don’t choose an opportunity based on the role. Look for a cause, not a job (something you’re so excited about that you’ll do pretty much anything to be a part of that story).

On this episode, I interview Latane Conant, CMO at 6sense:

What we talked about:

  • Why she chooses her job based on a cause she believes in
  • All about the details of implementing V2MOM 
  • Keeping your inner kid and being an unofficial waterski instructor

Check out these resources we mentioned:

Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.

Direct download: The_Marketers_Journey_-_Latane_Conant.mp3
Category:general -- posted at: 1:00am EDT

What’s it like in your first year of your first job as head of marketing? For one thing, you have to build your team.

On this episode, I interview James Winter, VP of Marketing at Brandfolder, about his first year in his first VP marketing role.

What we talked about:

  • From job hopper to explosive growth at his first VP role
  • Sell to the buyers, not to the analysts
  • If you’re looking for the trip of a lifetime, go to Colombia

Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.

Direct download: The_Marketers_Journey_-_James_Winter.mp3
Category:general -- posted at: 12:00am EDT

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